Social media can be the most amazing mission field if you know how to leverage it. Instead of being discouraged by its negativity and destructiveness, join Barb and social media expert Becky Robinson to learn how to make social media a tool for ministry. Becky shares 4 inspiring commitments that you can apply to your social media platform. As a result, you may discover how to become the light of Jesus in our online world.

 

RESOURCES FROM THIS EPISODE

Connect with Becky on Instagram

Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause

Visit Becky's Website

Weaving Influence Website

 

ABOUT OUR SPECIAL GUEST

 

Becky Robinson is the Founder and CEO of Weaving Influence, a full-service digital marketing agency specializing in digital and integrated marketing services and public relations for authors, business leaders, coaches, trainers, speakers, and thought leaders. Since launching over a decade ago, the firm has provided a wide range of services to help clients launch more than 250 books, enabling authors to build their brands, acquire more business customers, and increase book sales.

Becky hosts the Book Marketing Action Podcast, where she shares actionable advice to help authors achieve their goals to reach more readers and enhance their brand.

In April 2022, Becky published her first book with Berrett-Koehler Publishers titled, “Reach: Create the Biggest Possible Audience for Your Message, Book, or Cause,” which takes an in-depth look at what it takes to achieve the greatest possible influence, provides valuable advice for targeting key audiences, offers a variety of practical steps for cutting through the noise, shares best practices for cultivating community, and reveals effective strategies for growing an online presence.