In this episode of Marketing Ink, Allie Bloyd sits down with YouTube advertising expert Ben Jones to uncover the secrets behind running high-converting YouTube ad campaigns that can transform your business.

From transitioning away from Facebook ads to mastering YouTube’s unique ad formats, Ben shares expert insights on targeting, creative strategy, and conversion tracking that service-based businesses and event marketers can leverage for massive ROI.

What Does Ben Share?

✅ Why YouTube Ads Are a Game Changer – Discover how businesses are using YouTube ads to scale faster and more predictably than with Facebook ads.

✅ Competitor Targeting Strategies – Learn how to target visitors of competitor websites with YouTube ads to maximize return on ad spend.

✅ The First 5 Seconds Rule – The first five seconds of your ad are critical—find out what makes viewers stay or skip.

✅ Authenticity vs. High Production – Do you need Hollywood-level videos? Ben explains why real, authentic content often outperforms expensive productions.

✅ Metrics That Matter – Learn how to track the right KPIs, from cost per lead to conversion rates, to scale profitably.

✅ Event Marketing Ads vs. Standard Ads – Running ads for a live event? Ben reveals why they require a different approach than traditional lead-gen campaigns.

✅ Testing Hooks for Maximum Impact – Find out how small tweaks in your ad’s opening hook can make a massive difference in engagement and performance.

✅ Service-Based Business Strategy – Learn how understanding your unique selling proposition (USP) is the key to crafting ads that convert.

Connect with Ben Jones:

👉 Follow Ben for more YouTube ad insights: @benjones 👉 Learn how Ben’s strategies can scale your business: benjones.com 🚀 Explore Ben’s YouTube ad services at titanmarketer.com

Connect with Allie Bloyd:

🚀 Explore Allie’s mentorship programs: alliebloyd.com/marketing-mentorship 🎯 Get actionable strategies to grow your business: alliebloyd.com

Whether you’re new to YouTube ads or looking to optimize your existing campaigns, this episode is packed with expert advice to help you diversify, scale, and maximize your ad performance. 🎯💰