In this engaging conversation, Tatiana Bolanos shares her inspiring journey from being one of the youngest Latinas to sign with Sony Music to founding the Lilac Agency, a thriving talent management firm. She discusses the significance of the creator economy, the unique strengths of her agency, and practical steps for creators to work with brands.

Episode Highlights:

00:00 From Music to Management: Tatiana's Journey

03:16 The Creator Economy: Understanding Its Impact

05:59 Building a Community: The Unique Strengths of Lilac Agency

08:50 Practical Steps for Creators: Working with Brands

11:35 Challenges in the Creator Space: Dismantling Barriers

15:36 The Importance of Speaking Up: Creators and Advocacy

18:27 Long-Term Opportunities: Beyond Brand Deals

20:57 Navigating Growth: When to Seek Management

23:56 Balancing a 9 to 5 with Content Creation

25:47 Defining Wealth: Freedom and Beyond

About our guest Tatiana:

Tatiana Bolaños got her start in Mexico's mariachi music scene, becoming the youngest artist ever signed to Sony Records at just six years old, even sharing the stage with Mexican singing legend Vicente Fernández (see image attached). Today, she is the founder and CEO of The Lilac Agency, a $4 million talent management agency representing some of the internet's biggest creators. Tatiana has built a safe, intentional space for BIPOC and women of color creators in an industry where they're often overlooked, proving that cultural power and visibility coexist at a large scale.

Connect with Tatiana on Instagram.

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