How To Wreck Your Business (In The Sincere Hope That You Don't)

In this episode Stuart discusses a fictitious company he devised to illustrate all the steps and key ingredients of the marketing planning tool he created called The Piranha Planner. The idea was to use the company as a case study, but as the plan came to life, Stuart began to realise something fantastic was happening....

Hear for yourself, and grab 2 amazing offers, only in Episode 23. 

In Episode 22,  Stuart looks into some staggering sales statistics.

48% of Sales People NEVER follow up with a prospect.

25% of Sales People make a second contact and then stop.

12% of Sales People only make 3 contacts and stop. 

Only 10% of Sales People make more than 3 contacts. 

2% of sales are made on the first contact.

3% of sales are made on the second contact.

5% of sales are made on the third contact. 

10% of sales are made on the fourth contact.

80% of sales are made on the fifth to twelfth contact. 

Hear Stuart explain the opportunities this presents and how he's established a hugely successful 6 touch-point follow-up process to sales conversion, and how to implement it. 

In this episode, Stuart takes us through why the 90 Day Plan is the most powerful tool in the business owner's toolbox. 

Learn what to include, and how to structure your 90 Day Plan. 

In this episode Stuart explains why these days being a 5 star operator isn't enough. Whether it exists or not, what you want to leave is a six star impression in the mind of your customer so they feel they'd be crazy to look anywhere else for what you offer. 

Here, Stuart discusses the exact ways to create that impression, including risk reversal and barrier removal. 

In this episode Stuart discusses the importance of implementing a system to control the reputation management of your business. How a reputation which has taken years to craft, can be shattered in seconds, and how a bad review isn't the worst thing in the world - in fact it's an opportunity. 

In this episode, Stuart talks about some totally game changing ways to get more from your working day, and how, since he's implemented them in his business, he's now working a four day week, yet achieving more. 

In this episode,  Stuart takes us through his brand new book, 'Marketing On A Shoestring Budget - 44 Low Cost Or NO Cost Marketing Strategies',  with loads of his favourites picked out and explained especially for the podcast, AND your chance to download the book for free!

In this episode Stuart details the dangers of discounting - when it's acceptable, and when it's not.

You can also find out about the Dangers Of Discounting matrix from howtowreckyourbusiness.co.uk and why you should never give away margin, give away value. 

In this episode Stuart looks at the 7 steps on the Entrepreneurial Journey, and your Levels Of Competence within your business. Where do you feature in each? Listen to find out.

On this week's episode, Stuart discusses the 10 Plus 10 Marketing Plan.