In this episode of the Insurance Producers Podcast, host Cyrus Jaffery sits down with industry leader Francisco Saldaña for a deep dive into what it really takes to win in the middle market. From building a long-term pipeline to embracing the reality of losing more than you win, Francisco breaks down the mindset and mechanics producers need to thrive in this competitive space.

They cover the power of niche specialization, how clarity drives revenue growth, and why mastering the middle market is less about shortcuts and more about commitment, consistency, and playing the long game. Whether you’re a new producer aiming to level up or a seasoned pro looking to refine your strategy, this episode delivers valuable insights to help you become the producer you’re meant to be.