This week, inspired by the work she’s doing on her new website, Charlie’s asking Franky to share her top tips for writing a compelling homepage.

We chat about the things you need to know before you start writing, what information goes where, and the things you don’t need to include on your homepage. We also run through some common pitfalls to avoid and touch on topics like niching, SEO, and readability.

With more than decade of experience, Franky shares a lot of website wisdom in this episode. If you’re currently writing your own copy, or plan to in the future, it’s a must-listen.

Links and Further Reading

Building a Portfolio and Sharing Your Work

How to Write an Engaging About Page

How to Name Products and Services

Feeling inspired to revise and update your homepage copy? Join us on Substack to share your thoughts. We’d love to hear from you!

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