Yobe Qiu is an author, educator, and serial entrepreneur. She holds a bachelor's degree in Education from The New School and a Master of Science (MS) in Early Childhood Education and Teaching. After identifying a need for more multicultural books, Yobe created her own children's books featuring Asian characters and cultures. Yobe helps female entrepreneurs to launch and grow their educational businesses.

Today, Yobe shares her journey from educator to entrepreneur and how she helps women bring their children’s book ideas to fruition. She shares the channels she uses to publish and sell her books and some of the early lessons she had to learn. She reveals how her business structure has evolved and the services she offers her clients. We also share some tips on pitching to media outlets and how delegating is an essential skill for growing any business.

“It’s like putting any products out. This is no different to any other product, it’s just different platforms we have to learn.” - Yobe Qiu

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This week on Startups in Stilettos:

How Yobe helps women bring their ideas for a children's book to marketThe channels Yobe uses to publish, market, and sell her booksThe challenges Yobe faced early on in her businessImportant lessons Yobe had to learn when building her businessesHow the structure of Yobe’s business has evolvedThe services Yobe currently offers to her clientsTips on pitching to media outlets to promote your booksWhy becoming a good delegator is essential for growing any businessHow being part of the Entreprenista League has impacted Yobe’s business

Resources Mentioned:

Amazon KDPKickstarter

Our Favorite Quotes:

“I would never think I would go this far a year and a half ago when I just decided to do it.” - Yobe Qui“Folks love multicultural books, and folks love to learn about other cultures and stories. They just don’t know what books are good.” - Yobe Qiu“Make as many headlines as possible, then marry those headlines to different outlets.” - Jessica Abo

Connect with Yobe Qiu:

By Yobe QiuBook: Our Moon Festival: Celebrating the Moon Festival in Asian CommunitiesBy Yobe Qiu on InstagramBy Yobe Qiu on FacebookYobe Qiu on LinkedIn

Connect with your Startups in Stilettos hosts!

Stephanie Cartin on InstagramStephanie Cartin on LinkedInJessica Abo on InstagramJessica Abo on LinkedInLearn more about Jessica Abo here

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