Why You Hate Sales

How to Write the Perfect Value Proposition in Minutes | E53


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Have you ever been asked, “what do you do?” and either sound awkward as you deliver some canned pitch or freeze up and fumble through it?

Having a list of go-to frameworks to share what you do, for whom, and why is so helpful! You can swap them out, break them up, and play with the customizable pieces to fit you and make it easy to answer that age-old question with confidence.

Once you know the frame, these become easy to use in any scenario.

They’re also totally customizable to different audiences and needs.

Today on the People Over Profit podcast, we’re going to talk about:

  • Several of my favorite value proposition frameworks

  • Examples of how to use them for your specific business

  • New and different ways to think about how value is created

  • Simple ways to plug-and-play audiences and needs into them

  • If you’re looking for simple ways to talk about what you do confidently, this episode is for you!

    Love this episode? Give it a 5-star review! Your feedback means so much to me and shows me you want to keep learning + growing together!

    Also, make sure to hit subscribe so you never miss an episode.

    And if you’d like to master sales skills with me, register for my free mini course, “How to Sell Anything to Anyone” at justinebeauregard.com.

    In the meantime, you can connect with me + follow the People Over Profit movement on Instagram (@JustineBeauregardCoach)!

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    Why You Hate SalesBy Justine Beauregard

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