The Art Angle

How Virgil Abloh Changed the Contemporary Art World


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The world rarely sees a creative dynamo on the level of Virgil Abloh—or one harder to quantify. A trained architect, who was born to Ghanian immigrants and grew up in Chicago, he was best known as the visionary men’s artistic director of Louis Vuitton (and the first person of color to hold that position)—the position he held when he died at 41 from a rare cancer. But his protean career began blazing long before that. A key early milestone? In 2009, Abloh interned at Fendi alongside rapper and fashion designer Kanye West—a relationship that led to Abloh later serving as the creative director for West’s agency Donda. He founded the short-lived yet highly influential streetwear label Pyrex Vision in 2012, selling garments by other brands that he screen printed with his own label’s name and elevated to eye-watering prices—a Duchampian gesture that combined appropriation, impeccable branding, and the kind of gleeful outsider-turned-insider humor that marked Abloh’s career.

In 2019, the Museum of Contemporary Art in Chicago mounted the first museum exhibition dedicated to Abloh’s work in “Figures of Speech,” a sprawling show that brought in twice the museums normal attendance and helped cement Abloh’s legacy in the realm of fine art. Now on view now in Brooklyn, the show explores Abloh’s luxury brand activations, perspectives on design and architecture, and collaborations with artists including Takashi Murakami, Jenny Holzer, and Rem Koolhaus.

On this episode, Artnet News’s brand editor William Van Meter spoke about the designer’s work and legacy with Jian Deleon, the men’s fashion and editorial director of Nordstrom, who collaborated with Abloh on one of his final projects—an capsule collection called New Concepts 18: Virgil Abloh Securities.

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The Art AngleBy Artnet News

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