The Influence Factor by The Influencer Marketing Factory

How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary


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In this episode of The Influence Factor, Alessandro Bogliari chats with Jonathan Kolozsvary, Global Head of Small Business at Visa, about the evolving landscape of the creator economy, emphasizing the importance of financial tools and resources tailored for creators.

He highlights the recognition of creators as small businesses by Visa and the need for a robust financial infrastructure to support their unique challenges.

The discussion also covers insights from the Visa Creator Summit, the significance of co-creation in product development, and emerging trends.


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Show Notes:

(01:18) - Introduction to Jonathan

(03:02) - Creators as Small Businesses

(05:24) - Financial Tools for Creators

(07:40) - Small Business Criteria and Requirements

(09:02) - Visa Products for Growth

(11:30) - Trends in the Creator Economy

(14:25) - Visa Creator Summit Highlights

(17:00) - Core Products for Scalability

(18:55) - Next-Gen Research Insights


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The Influence Factor by The Influencer Marketing FactoryBy The Influencer Marketing Factory

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