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The Influence Factor by The Influencer Marketing Factory
The Influence Factor by The Influencer Marketing Factory episodes
- The Future of Travel Content: Creators, Curation & Community w/ Deepa Lakshmin (Lonely Planet)
In this episode of The Influence Factor, Alessandro Bogliari chats with Deepa Lakshmin, Head of Social Media and Video at Lonely Planet, to explore how travel content creation has evolved, why long-term creator partnerships matter, and what the future of travel inspiration looks like in the digital age.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:17) Introduction to Deepa and Lonely Planet
(03:07) Long-Term Collaborations in Influencer Marketing
(04:55) Lonely Planet Correspondent Network: Concept and Implementation
(08:16) Identifying Storytellers and Content Creators in Travel
(11:15) Offline to Online Travel Experience
(15:00) The Future of Travel Inspiration and Content
(20:11) Working with Tourism Boards and Brand Partnerships
Check out some of our previous episodes!
- How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris
- Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan
- How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
- How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
- Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
26 min - Why Brands Need to Humanize Marketing in the Age of AI w/ Jose “Pepe” Gorbea (Hyperquake)
In this episode of The Influence Factor, Alessandro Bogliari chats with Jose “Pepe” Gorbea, VP of International Growth at Hyperquake, to discuss humanizing brands in the era of AI.
Pepe explores the power of co-creation, building trust through influencer partnerships, and how storytelling, purpose, and authentic connections can help brands create meaningful relationships with their audiences.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(00:45) Introduction to Pepe
(02:35) Humanizing brands in the era of AI
(06:30) Building trust with storytelling
(10:00) The role of community and purpose in brand growth
(14:25) Framework for effective marketing and storytelling
(17:10) Metrics that truly matter for business growth
(20:10) Importance of human-centered experiences
(23:45) Future of marketing
Check out some of our previous episodes!
- Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan
- How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
- How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
- Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
26 min - How the San Francisco 49ers Create Content That Keeps Fans Coming Back w/ Danny Farris
In this episode of The Influence Factor, Alessandro Bogliari chats with Danny Farris, Senior Director of Content for the San Francisco 49ers, to explore how NFL teams use social media, storytelling, and fan engagement to strengthen their brands and connect with audiences.
Danny shares key marketing moments, effective content strategies, and his perspective on the trends shaping the future of sports marketing.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:16) Introduction to Danny Farris
(04:37) Marketing Moments and Fan Engagement Strategies
(07:56) Impact of Social Media on Player Connection
(09:18) Content Trends and Audience Engagement
(11:34) Balancing a Legacy Brand and Innovation
(14:34) The Evolution of Schedule Release Strategies
(19:44) Future Opportunities in Sports Marketing
Check out some of our previous episodes!
- Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan
- How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
- How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
- Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
24 min - Fiverr’s Shift to Performance-Based Marketing w/ Omer Dahan
In this episode of The Influence Factor, Alessandro Bogliari chats with Omer Dahan, Head of Affiliates, Partnerships, and Influencers at Fiverr, to discuss the evolution of the creator economy, the changing landscape of influencer marketing, and the growing shift toward performance-driven partnerships.
Omer shares how Fiverr is expanding beyond traditional freelance services, enhancing measurement and attribution capabilities, and creating stronger alignment across marketing channels to drive growth.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:35) Introduction to Omer Dahan and Fiverr(04:52) The Evolution of Affiliate Marketing
(10:38) Performance-Driven Strategies in Influencer Marketing
(15:03) Evaluating Creators on Metrics and Authenticity
(18:50) Integrating Marketing Efforts Across Departments
(23:04) Innovations in Tracking and Attribution
Check out some of our previous episodes!
- How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
- Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
28 min - How Tripadvisor Is Turning Creators Into a Travel Search Engine w/ Kristin Tormey
In this episode of The Influence Factor, Alessandro Bogliari chats with Kristin Tormey, Global Head of Paid & Owned Media at Tripadvisor, to explore how travel brands are navigating the creator economy, the evolving role of SEO, and the rise of personalized marketing.
Kristin shares practical insights on connecting with today’s travelers, balancing brand consistency with creative innovation, and staying competitive in an increasingly dynamic digital landscape.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:10) From Wendy's to TripAdvisor: Building Challenger Brands
(02:24) Why Travel Search Is No Longer About Keywords
(04:25) Creators & the Future of Travel Discovery
(10:54) AI Search, Social Platforms & Consumer Attention
(14:33) The New Rules of Brand Storytelling
(16:15) Winning Gen Z Without Alienating Other Generations
(22:05) What Makes Creator Partnerships Actually Work
(26:26) The Biggest Marketing Opportunities Ahead
Check out some of our previous episodes!- How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
- Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
29 min - Why Brands Are Shifting to Community & IRL Experiences w/ Kirby Kennedy (Sargento)
In this episode of The Influence Factor, Alessandro Bogliari speaks with Kirby Kennedy, Social Media Manager - Strategy & Influencer Management at Sargento, about influencer marketing, co-creation, authentic brand relationships, and the evolving role of influencers as brand ambassadors.
The conversation explores strategies for effective collaboration, long-term partnerships, and innovative marketing formats.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:32) Introduction to Kirby
(03:35) Co-Creation and Collaboration with Influencers
(05:10) Balancing Brand Guidelines and Creator Authenticity
(10:50) Experiential Marketing and Brand Ambassador Trips
(15:38) Managing Campaigns and Metrics Effectively
(17:50) Integrating Influencer Marketing into Broader Strategies
(19:03) Future Trends in Influencer Marketing
(21:02) Building Community IRL
Check out some of our previous episodes!
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
24 min - How SHEIN Uses Creators to Drive Trends (Not Follow Them) w/ Lisa Zlotnick
In this episode of The Influence Factor, Alessandro Bogliari speaks with Lisa Zlotnick, Head of Brand PR, US Marketing at Shein, about her experience in brand transformation and the growing importance of creator partnerships.
She shares why brands need to move beyond transactional relationships with creators and focus on more authentic collaborations that reflect cultural relevance and integrity.
The conversation also explores how brands can better engage Gen Z through community-driven initiatives like campus ambassador programs, and why creators are increasingly becoming involved in product development - shifting their role from simple amplification to true authorship.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:05) Introduction to Lisa
(06:15) The Evolution of Creator Partnerships
(09:15) Balancing Authenticity and Scale
(11:48) Cultural Relevance and Collaboration
(15:27) Engaging with Gen Z and Campus Ambassadors
(19:30) The Shift to Authorship in Creator Marketing
(22:40) Future of Brand-Creator Partnerships
Check out some of our previous episodes!
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
26 min - Costco’s Word-of-Mouth Strategy: Turning Customers Into Creators w/ Robin Ross
In this episode of The Influence Factor, Alessandro Bogliari chats with Robin Ross, AVP of Corporate Marketing at Costco, shares insights into the company's marketing journey, the evolution of social media strategies, and the importance of community engagement.
He discusses his mission to amplify employee ideas, the challenges of navigating customer feedback, and the balance between brand identity and current trends. Robin emphasizes the significance of user-generated content and the need to adapt to various social media platforms while considering the future of long-form content.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:20) Introduction to Robin Ross
(03:07) Robin's Mission, Achievements, and Purpose
(06:58) The Emergence of Social Media at Costco
(11:11) Navigating Customer Feedback and Engagement
(14:34) The Balance of Brand Identity and Trends
(17:10) Content Strategy: UGC and Employee Contributions
(18:40) Adapting to Different Social Media Platforms
(21:15) The Future of Long-Form Content
(24:05) Conclusion and Future Insights
Check out some of our previous episodes!
- How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
27 min - How to Build a High-Performing Affiliate Influencer Program w/ Sarah Grosz (Allbirds)
In this episode of The Influence Factor, Alessandro Bogliari chats with Sarah Grosz, Head of Influencer Strategy at Allbirds, to explore the world of affiliate marketing and creator communities.
Sarah shares her approach to building scalable influencer strategies, offers key do’s and don’ts for brands, and highlights the importance of balancing performance goals with creator autonomy.
She also dives into affiliate incentive strategies, selecting the right influencers, and navigating evolving consumer expectations in today’s digital landscape.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(01:05) - Introduction to Sarah
(03:45) - Do's and Don'ts in Affiliate Creator Communities
(09:22) - Balancing Performance and Creator Autonomy
(11:18) - Incentive Strategies for Affiliate Engagement
(18:00) - Selecting the Right Influencers for Your Brand
(21:30) - Adapting to Consumer Expectations in Influencer Marketing
Check out some of our previous episodes!
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks
- AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- (Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
27 min - Revolutionizing Digital Comedy w/ Alessandra Catanese (Smosh's CEO)
In this episode of The Influence Factor, Alessandro Bogliari chats with Alessandra Catanese, CEO of Smosh, to discuss the brand’s evolution from a single website to a major force in the creator economy. She shares Smosh’s mission to create comedy rooted in friendship, reflects on milestone achievements - including Guinness World Records and awards - and highlights the power of community in shaping content.
Alessandra also explores the merging of traditional and digital media, how Smosh is investing in premium content, and how she balances creative freedom with business strategy to keep the brand relevant in a fast-moving industry.
🌟 Leave a 5-star rating on Apple Podcasts and Spotify🚀 Start Your Next Influencer Marketing Campaign: Get In Touch🎙️Want to be a guest? Apply here
Show Notes:
(00:56) - Introduction to Smosh and Alessandra
(06:23) - Celebrating 20 Years of Smosh
(08:27) - Evolution of Digital Entertainment
(10:12) - The Merging of Traditional and Digital Media
(13:35) - Engaging with Audience Feedback
(21:26) - A Day in the Life of a CEO at Smosh
Check out some of our previous episodes!
- Inside Etsy’s Creator Ecosystem w/ Monty Montalto
- From Creator to CEO: How Influencers Are Building Real Businesses Beyond Brand Deals w/ Billy Parks
- AI’s Impact on the Creator Economy w/ Alexander Frolov (HypeAuditor)
- How Visa Supports Creators as Small Businesses w/ Jonathan Kolozsvary
- Patreon’s Secrets to Building Loyal Superfans w/ Paige Fitzgerald
- How FP Movement Builds Impact w/ Courtney Weis
- Inside McDonald’s Bold Marketing Moves w/ Jennifer Healan
- The Rise of B2B Creators and Monetization Strategies w/ Olivia Owens (Teachable)
- What Makes Content Stick w/ Victoria Blinova (YouTube)
- The Daily Grind of a Tech Journalist w/ Amanda Silberling (TechCrunch)
- The Creator’s Attorney w/ Tyler Chou
- The New Currency of Marketing w/ Raja Rajamannar (CMO of Mastercard)
- How To Protect Your Social Media Accounts w/ Liron Segev
- Liquid Death's Unconventional Marketing w/ Greg Fass
- The Secrets Behind ESPN's Social Media Success w/ Maxwell Kelley
- Inside Snap's Playbook w/ Brooke Berry
- Scaling Miss Excel w/ Kat Norton
- (Mastering Money w/ Vivian Tu (Your Rich BFF)
- The Inside Scoop on Social Media w/ Jasmine Enberg (Insider Intelligence)
- TikTok's Influence w/ Adrienne Lahens & Sofia Hernandez
29 min
About The Influence Factor by The Influencer Marketing Factory
From the publisher's feed
Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, a global influencer marketing agency, talks with great guests about influencer marketing, social media, the creator…
economy, social commerce and much more.
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