In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with YouTuber Jordan Matter about his journey from acting and photography to building a thriving YouTube career.

Jordan highlights the power of storytelling, his passion for creating joyful content, and the balance he finds by sharing his work with his family.

He also dives into his success with 25 million subscribers and bestselling photography books, plus his creative process behind video thumbnails, titles, and the shift toward more personal, vlog-style content that helps creators connect authentically with their audiences.

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Show Notes:

(01:05) - Introduction to Jordan
(04:04) - Transition from photography to YouTuber
(06:58) - Creating content with family
(12:05) - Short-form content: standalone vs. teasers
(15:50) - Content creation process
(18:25) - Thumbnails and titles
(22:10) - Future of longer videos, storytelling, and scripted content
(23:15) - Unique voice and building outside of YouTube

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Vidya Narayanan, co-founder of Rizzle.

They explore the role of AI in content creation, from simplifying user experiences to enhancing video editing and teaser creation.

Vidya discusses YouTube's dominance in podcasting, the challenges other platforms face, and how AI will shape the future of content with innovations like personalized avatars and AI-generated content.

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Show Notes:

(01:08) - Introduction to Vidya
(04:05) - AI tools for content creators
(06:20) - A/B testing for thumbnails
(11:45) - Teasers and bringing audiences from short-form to long-form
(19:00) - YouTube's dominance in podcasting
(23:35) - Future of content creation

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Dace de la Foret, AVP of Social Media at Nationwide.

They discuss audience-first content strategies, the importance of authenticity, and how user- and employee-generated content build trust. Dace also highlights the role of music in branding and how partnerships, like Nationwide's with the NFL, connect with fan bases.

He predicts a future in the creator economy driven by niche content, authenticity, and trust.

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Show Notes:

(01:04) - Introduction to Dace
(05:25) - Audible brand connection
(10:20) - User-generated and employee-generated content
(17:27) - Partnerships and reaching specific fan bases
(22:25) - Putting the audience first in content strategy
(26:57) - Future of the creator economy

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Tyler Chou, a leading attorney for creators and Founder & CEO of Tyler Chou Law for Creators.

They explore the shifting dynamics of the creator economy and the legal hurdles content creators often encounter. Tyler shares her journey from Hollywood to specializing in creators' legal needs, highlighting the importance of legal protection, proactive strategies, and creators’ understanding of their rights.

They also cover common legal challenges, the future of the creator economy, and the importance of diversifying platforms and revenue streams.

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Show Notes:

(01:18) - Introduction to Tyler
(06:12) - The journey from Hollywood to creator law
(12:51) - Common legal issues faced by creators
(19:35) - Proactive legal strategies
(29:50) - Future of the creator economy and legal landscape
(37:50) - Diversifying platforms

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Blaine Doherty, Senior Influencer Marketing Manager at Fiverr.

Blaine offers insights on executing effective influencer campaigns, stressing the importance of timing campaigns around key calendar events and building strong relationships with creators. He underscores the significance of a data-driven approach, key performance metrics, and the rising importance of trust and authenticity in today’s attention economy.

Blaine also discusses strategies for short-form and long-form content and shares more about Fiverr’s upcoming AI briefing tool.

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Show Notes:

(00:50) - Introduction to Blaine
(03:03) - Organizing work around key calendar moments
(06:32) - Importance of a data-driven approach to influencer marketing
(12:10) - Relationship between the attention economy and the creator economy
(15:00) - Short-form vs. long-form content in terms of reach and engagement
(19:30) - Content creator entrepreneurs
(21:10) - Upcoming product updates at Fiverr

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In this episode of The Influence Factor, host Alessandro Bogliari interviews Raja Rajamannar, Chief Marketing and Communications Officer of Mastercard.

They discuss Raja's concept of "Quantum Marketing" and explore the evolution of marketing over the past two decades. Raja shares insights on the impact of AI, the importance of trust in modern marketing, and how brands can appeal to younger generations.

He emphasizes the balance between leveraging new technologies and maintaining human creativity. Raja also highlights emerging technologies that will reshape marketing and stresses the importance of continuous learning and ethical practices for marketers to succeed in a rapidly changing landscape.

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Show Notes:

(00:57) - Introduction to Raja
(06:37) - Developments in marketing over the past 20 years
(09:40) - The impact of AI and Generative AI on marketing
(14:30) - Explanation of Quantum Marketing concept
(18:15) - Building trust with new generations of consumers
(21:05) - Key aspects for brands to establish trust
(22:20) - Emerging technologies impacting the future of marketing

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In this episode of The Influence Factor, host Alessandro Bogliari interviews Tiffany Hardin, Founder and CEO of Gild Creative Group. They discuss her journey in influencer marketing and the significance of sustainability in the industry.

Tiffany emphasizes that creators should have a clear vision, establish solid operational structures, and prioritize financial management. She advises influencers to consider the overall value and benefits of partnerships when negotiating prices.

For brands, she highlights the importance of creating a supportive environment for creators and being clear about goals and KPIs. Tiffany believes the future of influencer marketing hinges on creators' commitment to their craft and the human connection brands bring to the relationship.

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Show Notes:

(01:02) - Introduction to Tiffany
(02:55) - Transition from music business to influencer marketing
(06:22) - Trends and the importance of sustainability
(08:10) - Tips for content creators: vision, operations, and finance
(13:34) - Negotiating prices: value and benefits
(22:22) - The future of influencer marketing

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Sarah McNabb, CMO at GigaStar.

They discuss how GigaStar enables YouTube creators to raise funds by selling a portion of their future channel revenue to investors.

This innovative model provides creators with the capital and strategic support they need while offering investors a chance to profit from the channel’s growth and engage directly with the creator economy.

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Show Notes:

(01:02) - Introduction and background on Sarah
(02:40) - GigaStar's crowdfunding platform
(08:35) - Channel revenue, valuation, and transparency
(10:45) - Creator drops
(17:43) - Financial trends in the creator economy
(19:19) - Growth of GigaStar

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, speaks with Sam (Fink) Friedman, Senior Director of Content Partnerships at the NFL.

They explore the dynamic world of the creator economy and how the NFL is navigating influencer marketing. Sam discusses the importance of aligning with creators who are genuinely enthusiastic about sports to tap into new audiences.

She sheds light on the NFL’s initiatives to enhance athletes’ personal branding and their digital presence. Further, Sam shares insights on the NFL’s partnerships with YouTube, including features like the YouTube Access Pass and NFL Creator of the Week, as well as their pioneering Super Bowl concert on Roblox.

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Show Notes:

(01:20) - Introduction and background of Sam
(04:40) - The growing importance of the Creator Economy
(16:02) - NFL creator programs
(21:50) - Athletes as personal brands and the evolution of NFL players
(27:20) - The digital world of Roblox and the first-ever Super Bowl concert
(33:45) - Predictions for the future of creators and media

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Dmitri Cherner, CEO and founder of Future Influence, about the crucial role of partnerships in driving business growth and achieving ROI.

Cherner emphasizes that influencer marketing is a long-term investment, urging brands to focus on creative differentiation to capture audience attention.

He also introduces his 'four-lane highway' concept, highlighting performance, content, awareness, and affiliate lanes as key aspects of influencer and creator value.

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Show Notes:

(00:57) - Introduction and background of Dmitri
(03:55) - Establishing expectations in influencer marketing
(06:50) - Content licensing and ROI
(13:28) - The four-lane highway of value
(20:40) - Finding the right influencers
(24:25) - Creative differentiation

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