In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, talks with Lindsey Lugrin, founder of FYPM, about her journey in influencer marketing and the fight for fair creator compensation.

Lindsey discusses her platform’s mission to bring transparency and data-driven pricing to the industry, the growth of the creator economy, and the need for education.

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Show Notes:

(00:54) - Introduction to Lindsey
(06:45) - Using data to benefit creators and talent managers
(09:16) - Factors to consider in influencer pricing
(11:52) - Negotiating endorsement value
(15:50) - Future of the creator economy
(17:02) - Closing remarks on FYPM

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, speaks with Justin Moore, founder of Creator Wizard.

They discuss sponsorship coaching for creators, the evolution of YouTube, and strategies for pitching to sponsors.

Justin also highlights the importance of focusing on sponsor objectives, avoiding media kits in cold pitches, and understanding key aspects like deliverables and usage rights.

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Show Notes:

(00:35) - Introduction to Justin
(02:50) - Creator differences over the years
(06:04) - Approaching dream sponsors
(11:20) - Effective communication in pitching
(14:45) - DUE rule
(18:20) - Sponsor magnet book release

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, chats with Victoria Hutchins, a content creator focused on yoga, mindfulness, and poetry.

Victoria shares her journey to building a successful online presence, emphasizing authenticity and vulnerability. She discusses her mission to connect practitioners with their bodies, breath, and intentions, her achievements like writing a book and hosting a yoga retreat, and her monetization strategies, including a subscription-based yoga app and brand partnerships.

Victoria also offers advice on maintaining balance, staying motivated, and cultivating a presence as a content creator.

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Show Notes:

(01:20) - Introduction to Victoria

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Asti Wagner, founder of Invyted.

They discuss how her app simplifies influencer marketing for brands of all sizes. Asti shares her journey as a young tech founder, the challenges she's faced, and how Invyted benefits both brands and influencers.

She also highlights successful campaigns, the importance of a consistent presence in influencer marketing, and upcoming features, including Invyted's expansion to the US market.

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Show Notes:

(01:20) - Introduction to Asti

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, discusses influencer marketing evolution with Nycole Hampton, Senior Director of Content + Engagement Marketing at GoodRx.

Nycole shares insights on selecting the right influencers for brands, stressing the importance of aligning with campaign goals and target audiences.

She also emphasizes the need for brands to avoid overpaying for partnerships and suggests integrating influencer-generated and user-generated content into broader marketing strategies. Lastly, Nycole predicts influencer marketing will further integrate into brand strategies as it continues to evolve.

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Show Notes:

(01:15) - Introduction to Nycole

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Liron Segev, a YouTube Strategist/Security Specialist.

They discuss cybersecurity threats and challenges content creators face, emphasizing the importance of being aware of scams and protecting personal information. Liron shares tips on using strong passwords, enabling two-factor authentication, and avoiding suspicious emails.

He also introduces his Creator Alerts service, which notifies creators of security issues. Liron's mission is to help creators avoid hacks and protect their hard work and revenue.

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Show Notes:

(01:30) - Introduction to Liron

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In this episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Sara Wilson, Founder and Principal of SW Projects. They explore the evolution of online communities, the importance of authentic connections, and the impact of digital campfires—intimate online spaces—on communication and content consumption.

Sara highlights the need for brands to align with their target communities’ values and introduces the Brand Yearbook, showcasing brands that have captured Gen Z’s attention and loyalty.

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Show Notes:

(01:00) - Introduction and background of Sara

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, chats with Greg Fass, VP of Marketing at Liquid Death. Greg reveals their unconventional marketing approach, aimed at making people laugh while promoting healthier, more sustainable choices.

Liquid Death infuses creativity and humor into traditionally dull product categories, challenging traditional marketing norms with an outsider’s perspective.

Together, they discuss earned media, brand, and creator collaborations, and how Liquid Death’s strategy revolves around creating hilarious and entertaining content that drives shareability.

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Show Notes:

(01:00) - Introduction to Greg

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In this episode of The Influence Factor, Alessandro Bogliari, CEO of The Influencer Marketing Factory, and Desiree Martinez, a Creator Economy Strategist, discuss insights for brands and creators. Desiree emphasizes understanding mission, defining brand, and knowing audience.

They explore monetization avenues like brand partnerships and affiliate marketing, and Desiree discusses global expansion opportunities for creators.

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Show Notes:

(01:15) - Introduction to Desiree

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠

In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, talks with Maxwell Kelley, Senior Director of Social, Creative, and Production at ESPN.

Maxwell discusses the intersection of sports and social media, focusing on media innovation, engaging fans, and expanding the reach of various sports. He explains ESPN's content creation strategy, including UGC and alternative event angles.

Maxwell highlights the importance of diversity and inclusion in sports content and the growth of women's basketball, and he talks about the success of blending organic and paid strategies amid the evolving social media landscape.

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Show Notes:

(01:20) - Introduction to Maxwell

Check out some of our previous episodes:

⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠