In this week's episode of The Influence Factor, Alessandro Bogliari, CEO and Co-Founder of The Influencer Marketing Factory, is joined by content creator Jesse Katches.

Jesse discusses his journey in content creation, covering the importance of storytelling, strategies for managing anxiety and burnout, and approaches to monetization. He underscores the unique value each creator offers and advocates for embracing imperfect content.

Additionally, Jesse highlights the power of niche topics and the potential to build strong communities around them.

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Show Notes:

(01:02) - Introduction to Jesse

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠

In the latest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, chats with Brooke Berry, Head of Creator Development at Snap.

They delve into Snap's role in the creator economy, highlighting monetization opportunities, and tips for emerging creators. Brooke underscores the importance of authentic storytelling on Snap and community-building. She also mentions Snap's intimate, educational creator events.

Looking ahead, she anticipates social media returning to its roots as a platform for connecting with friends and celebrating individuals over specific niches.

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Show Notes:

(01:30) - Brooke's mission, achievements, and purpose

(03:00) - Day to day as head of Creator Development at Snap

(04:05) - Content ecosystems on Snap

(06:45) - Tips for emerging creators

(10:15) - Snap's role in events like Coachella and SXSW

(14:25) - Diversity of creators and content on Snap

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⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Innovation Within A Traditional Marketplace w/ Jake Karls (Mid-Day Squares)⁠

In the newest episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, engages in a conversation with Liz Griffin, Global Vice President of Social Commerce at Bazaarvoice, delving into the critical significance of user-generated content (UGC) in fostering transparent shopping experiences. Bazaarvoice collaborates closely with brands, integrating customer UGC onto their websites to furnish transparency and validation for consumers.

Griffin underscores the necessity for brands to seamlessly incorporate social content into their paid advertisements, thereby simplifying the consumer journey to purchase. Additionally, she underscores the profound impact of UGC, particularly through the utilization of images and videos for authentic product evaluations.

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Show Notes:

(01:02) - Liz's mission, accomplishments, and purpose

(05:23) - Converting browsers to loyal brand buyers

(11:22) - The importance of user-generated content (UGC)

(13:50) - The shopping journey and the role of UGC

(14:45) - Acquiring content on a large scale

(17:05) - Key metrics and strategies for influencer marketing and social media

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In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, converses with Jackie Pimentel, Meta's Senior Director of Creators, Reels, and Threads.

Their conversation delves into the evolving landscape of small businesses and creators, emphasizing the significance of authenticity, behind-the-scenes content, and audience engagement via messaging.

Additionally, they explore the utilization of threads and the achievements of brands and creators on Instagram and Facebook. The discussion underscores the importance of long-term collaborations, the significance of nano creators, and the expansion of the creator economy.

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Show Notes:

(01:20) - Jackie's mission, accomplishments, and purpose

(05:00) - Changes in small businesses and creators

(07:25) - The power of videos and behind-the-scenes content

(12:18) - Supporting small businesses and creators on Meta

(16:08) - Launch of Threads and the interaction model

(20:29) - Success stories on Instagram and Facebook

(24:20) - Exciting developments in the Creator Economy

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In the most recent episode of The Influence Factor, Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, hosts Adi Ronen, CEO and Co-founder of buywith.

Together, they explore the burgeoning phenomenon of live shopping and its profound implications for influencer marketing and the creator economy. Adi offers invaluable insights and strategies for creators aiming to excel in the realm of live shopping, emphasizing the importance of informative content, product demonstrations, and audience engagement. She underscores the significance of cultivating a dedicated live shopping community and adopting a holistic, long-term approach to this dynamic marketing strategy.

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Show Notes:

01:10 - Adi's mission, achievements, and purpose

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In the latest episode of The Influence Factor, Hannah from Chili B ASMR joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory, to discuss her journey as an ASMR content creator.

They explore her mission to promote ASMR's benefits, her TikTok success with 1 billion views, and her commitment to mental health advocacy.

Hannah shares insights into her content creation process, monetization strategies, and the supportive ASMR community.

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Show Notes:

01:18 - Hannah's mission, achievements, and purpose

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In the latest episode of The Influence Factor, Matt Wurst, CMO at Kazm, connects with Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. Together, they explore

the significance of a unified platform that acknowledges consumer engagement and how gamification contributes to bolstering customer retention and brand loyalty.

Matt showcases case studies from Midnight Cookie Co. and Starbucks, demonstrating how gamification cultivates immersive customer interactions. Furthermore, he discusses the hurdles of managing content saturation and offers perspectives on the future of social commerce.

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Show Notes:

01:00 - Matt's mission, achievements, and purpose

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In the latest episode of The Influence Factor, Kat Norton, the visionary behind Miss Excel, joined Alessandro Bogliari, CEO of The Influencer Marketing Factory, for a GREAT episode!

🌟 Kat dives into the heart of Miss Excel's mission: to transform Microsoft Excel from a daunting tool into an engaging and user-friendly experience. She proudly shares the journey of scaling her business to an impressive multi-seven-figure empire.

📈Kat opens up about the transition from being a solo content wizard to leading a vibrant team. She emphasizes the critical role of delegation and the crafting of detailed Standard Operating Procedures (SOPs) to ensure smooth operations.

📚 Managing rapid growth, combating anxiety, and striking a work-life harmony are among the hurdles she navigated on this journey.

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Show Notes

01:11 - Kat's mission, achievements, and purpose
02:26 - Transitioning from solo to a team
04:05 - Lessons learned in hiring and delegating
06:29 - Managing rapid growth and overcoming anxiety
08:01 - Managing stress and finding balance
09:37 - Content creation process and tools
11:47 - Webinars as a marketing platform
14:20 - LinkedIn as a content distribution platform
16:13 - Monetization and future plans
19:40 - Future of the creator economy

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In the latest episode of The Influence Factor, Coco Mocoe a marketing trend predictor and full-time creator, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory. They discuss various topics related to the Creator Economy and social media, including Coco's background, challenges as a full-time creator, insights into live streaming and content quality, and predictions for the future of platforms like YouTube, TikTok, and Instagram.

Coco emphasizes the importance of consistency for creators and shares insights on content consumption trends. She concludes with predictions for the rise of long-form content and competition among social media platforms.

Coco Mocoe's Podcast

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Show Notes:

01:00 - Introduction and background of Coco

05:00 - Transitioning to full-time creator

06:20 - Challenges of being a creator

07:55 - The future of live streaming

11:55 - Tiktokkers to follow

13:05 - Breaking through the noise as a creator

15:39 - Researching and making predictions

17:56 - TikTok fatigue and long-form content

20:00 - Connecting with Coco Mocoe

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In the latest episode of The Influence Factor, Emmy Rener, the founder of Sophisticated Spreads, joins Alessandro Bogliari, CEO & Co-Founder of The Influencer Marketing Factory.

Emmy shares her journey of establishing a charcuterie board company and fostering a food community. She highlights her accomplishments, such as judging at prestigious cheese competitions, and emphasizes the significance of food in uniting people.

Emmy discusses her social media content strategy, the challenges of transitioning to longer content formats, and how she engages her community through giveaways and consultations. She also outlines her future business objectives and offers insights into the evolving landscape of social media and influencer marketing.

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Show Note:

(00:50) - Introduction and background of Emmy

(03:50) - Starting the business and achievements

(07:00) - Content creation and social media strategy

(09:51) - Engaging with the community and creating revenue streams

(13:20) - Tips for small business owners and influencers

(16:00) - Challenges of transitioning to different platforms

(19:20) - Future of social media and influencer marketing

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