In this episode, Abbey Thiel, a food science YouTuber and writer, shares her journey from discovering food science to creating engaging content on YouTube.

She discusses the importance of food science in everyday life, the challenges of graduate school, and the skills gained through her PhD. Abbey emphasizes the power of consumers in shaping food trends and the joy of communicating food science to a broader audience.

In this engaging conversation, Abbey and Adam explore various aspects of video production, content creation, and the impact of feedback in the realm of food science communication. They discuss innovative techniques for video production, strategies for generating content, and the importance of audience engagement.

Abbey shares her experiences with feedback from viewers and the challenges faced in effectively communicating food science. The conversation also delves into the emotional aspects of marketing and the significance of navigating YouTube comments.

Finally, Abbey offers valuable advice for aspiring content creators, emphasizing the importance of sharing one's passion with the world.

About Abbey

Abbey has her PhD in food science from the University of Wisconsin-Madison and completed her postdoctoral studies at Wageningen University and Research. Her work focuses on making food science accessible to everyone through YouTube videos, blogs, and educational resources. She recently launched her own an online class "Food Science for Beginners" and plans to add more courses in the future. Whether it's the science behind your favorite foods or the innovations shaping the future of food, I love sharing the 'why' behind what we eat.

Check out Abbey's show: https://www.youtube.com/@AbbeytheFoodScientist

And her website: https://abbeythefoodscientist.com/

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