How Well Do You Know Your Product?

Your product is quite possibly the most important component of your business. Because no matter how many prospects or customers you have, and no matter how good you are at sales, and no matter how clear you are on your business model, your business is nothing without a product to sell. And if you don’t understand your product - truly and fully and intimately - from the way it’s structured or built to why it’s priced the way it is and how it can serve your customer, you can not properly sell y...