Professional services organizations have rushed to adopt generative AI (GenAI), but now it's time for the next step — integrating it into their business plans. Today's podcast follows up on a recent Thomson Reuters Institute report on GenAI in professional services and speaks with Thomson Reuters chief product officer David Wong, who discusses why 2025 may be the year of AI in tax, the barriers holding professional services back from greater adoption, and how to get from the early innings of GenAI to a more fully developed plan.