As a means to accommodate the projected growth of eligible students, the University of California opened its tenth campus in 2005. The long-range goal for the University of California, Merced embraced a vision of a full-service research university that would serve 25,000 students at full capacity. Today’s challenge is how to meet those ambitious expectations in an era of diminished state support for higher education. UC Merced's Thomas Peterson, Provost and Executive Vice Chancellor, and Daniel Feitelberg, Chief Budget Officer, discuss the UC Merced 2020 Project that embraces a unique public-private partnership as a stepping stone toward long-term growth. Series: "Center for Studies in Higher Education" [Show ID: 32155]