Brand budgets? Tighter.

Expectations on creators? Higher.

Welcome to the new era of influencer marketing; where performance matters most, platforms are merging, and brands can’t afford to get it wrong.

Kicking off Season 3, Verity sits down with Lowri Evans – an influencer strategy expert with experience at VIEVE, Coco & Eve, Revive Collagen and more. Fresh from going freelance, Lowri breaks down the real rules of modern creator marketing;  from Spark Ads to affiliate programs, and why relationship-building still outperforms pay-to-play.

Turn this episode on & up to learn how to:

• Merge Performance & Brand Marketing: It’s time to bin the silos. Lowri shares how results and relationships can (and should) work together.

• Get Smart About Affiliate Programs: From ShopMy to real ROI, Lowri explains how the smartest brands are tracking impact without diluting brand.

• Build Real Relationships with Creators: Forget transactional. Learn why taking milestones seriously might be your highest-converting move.

• Use Spark Ads to Supercharge Results: TikTok content that converts? Spark it. Lowri walks through the what, why, and how.

• Turn Customers Into Collaborators: From fans to featured creators, hear how VIEVE and others are turning everyday customers into stars.

If your brand still sends mass gifting with no follow-up, this is your wake-up call. 

Listen for the insight (& influencer receipts) you actually need.

Chapters

00:00 – Welcome to Season 3: Why This Episode Matters

04:00 – Inside the Evolution of Influencer 

07:00 – Relationship-First vs. Pay-to-Play

11:00 – Affiliate Strategy That Actually Drives Sales

15:00 – Spark Ads, TikTok Shop & Performance That Converts

20:00 – Why Brand & Performance Must Talk to Each Other

27:00 – Turning Customers Into Creators

34:00 – Building Real Community Through Real People

39:00 – The Problem With TikTok Shop (& How to Use It Right)

44:00 – Are Nano Creators Your Most Powerful Advocates?

49:00 – What Brands Still Get Wrong About Advocacy

Rate & review Building Brand Advocacy:

Apple Podcasts

Spotify

Connect with Lowri:

On LinkedIn

On Instagram