The clothes you wear aren’t just about style—they’re an extension of your personal brand. My guest, Naana Badu, firmly believes this, and I couldn’t agree more! Naana is an image consultant, speaker, and style coach with a unique ability to help women express their authentic selves through fashion. As the founder of Badu Basics, she works with high-achieving women of color to transform their wardrobes into powerful reflections of their personal brands.

Naana’s approach focuses on helping her clients align their style with their personal brand in a way that feels intentional and authentic. She shares practical advice on how you can evaluate your own wardrobe and brand to make sure they’re working in harmony, offering tips you can implement right away to make impactful changes.

In this episode of Branding Room Only, Naana dives deep into why it’s crucial to align your style with your brand and how doing so can influence the way you’re perceived, both personally and professionally. She walks us through the framework she uses with clients to ensure their style reflects their brand’s message, and shares her own journey of building an authentic personal brand.

1:19 - What personal branding means to Naana, herself in three words, the quote resonating for her right now, and her hype music

4:28 - The dual situation Naana faced growing up and learning to embrace the uniqueness of difference

8:30 - Naana’s career transitions and how she has always seen style as a difference-maker

15:32 - How Naana collaborates with others to help them find their authentic personal style in different areas of their lives

21:25 - Working with men and the framework Naana uses to help clients transition their wardrobe

24:54 - How Naana builds trust with her clients and her belief in women hyping each other up

30:36 - How Naana has built her personal styling and image consultancy brand

37:19 - How the pandemic shifted people’s view and sense of their personal style

40:33 - Naana explains the ABCDs of image and how she teaches image consulting to FIT students

45:39 - Naana’s advice for what you can do to build your brand right now

48:50 - What Naana does for fun and her uncompromisable brand aspect and magic

Mentioned In How Your Personal Style Aligns With Your Brand with Naana Badu

Badu Basics | LinkedIn | Instagram | Facebook | YouTube

Picture Perfect: Paula’s Rules for Capturing Your Personal Brand with the Right Photos

Fashion Institute of Technology (FIT)

Toastmasters International

Sponsor for this episode

PGE Consulting Group LLC is dedicated to providing a practical hybrid of professional development training and diversity solutions. From speaking to consulting to programming and more, all services and resources are carefully tailored for each partner. Paula Edgar’s distinct expertise helps engage attendees and create lasting change for her clients.

To learn more about Paula and her services, go to www.paulaedgar.com or contact her at

We're starting off 2026 with a bang with my New Year's Intention and Goal Setting session on January 3rd, and then my new three-part series, LinkedIn Strategy for Lawyers: Build a Brand that Works for You, running January through March. 

Reserve your seat at paulaedgar.com/events.