Everyone wants the scoop! This YouTuber has found a way to deliver dating advice while spilling the tea on all our favorite celebrity couples. She’s a genius! She’s going to teach you how to do the same, take what you’re great at, and mix it with something people are hungry for right now. Shallon Lester has been blowing up on YouTube for the last year and she’s sharing all her secrets on this episode!

“If you don’t know why you got the good things, you won’t be able to anticipate the bad things.”

Shallon Lester is an author of 2 books, MTV personality - she had her own reality TV show called Downtown Girls and now a dating expert on YouTube with over 300k subscribers and getting almost 5 million video views a month. She got bitten by the YouTube bug in 2012 when she was hired by Howcast to do a series on kissing, that series went onto be a hit, getting 35 million views per video. She knew she was onto something so she started her channel. But it wasn’t until she was laid off her job as deputy editor at Star Magazine that she started taking her channel seriously. When the video she did on Red Table Talk blew up, getting 100k views in 4 days, she knew she could be big and could carve out a living on YouTube. She’s been doing that full-time ever since.

“It’s always better to share advice via a story. That’s why church is effective.”

Shallon believes that if you want it bad enough, keep at it because your break is just around the corner. She was able to use her strengths being in entertainment and around celebrity gossip, and knowing psychology and dating to help her audience with their relationships. In this episode you’re going to learn how you too can make the best out of your unique circumstances and gifts, how she creates her videos from idea to execution, working with brands and staying true to yourself and so much more. Enjoy!

“I didn’t take chirping on the ice and I don’t take it now on the internet.”

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