How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc.

How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc.

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How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc. episodes

  • How Do the Facebook Boycotts Affect You? NEWS UPDATE

    Hello "How’s Your ePresence?" listeners! Thank you for tuning in to our news update episode!

    In today's edition, Mark Galvin and Eric Welch discuss the challenges that Facebook is currently facing. The social media giant's desire to let anyone say anything on their platform is now causing them to lose major advertisement dollars.  

    Question of the podcast: How do the boycotts of Facebook affect social media advertising for your business?

    Contact Information:

    ePresence: 

    http://www.epresence.me 

    http://www.twitter.com/epresenceme 

    http://www.linkedin.com/company/epresenceme 

    http://www.fb.me/epresenceme 

    http://www.instagram.com/epresenceme  

    Mark Galvin:

    http://www.twitter.com/epresencemg 

    http://www.linkedin.com/in/epresencemg 

    http://www.fb.me/epresencemg 

    http://www.instagram.com/epresencemg  

    Eric Welch:

    https://www.linkedin.com/in/ericwelch677/

    https://twitter.com/ericthewelch

    ePresence, LLC © 2020

    22 min
  • Dalia Kinsey of Kinsey Nutrition and News: Should You BOOST on Facebook

    On this episode of "How's Your ePresence?" we hosted Dalia Kinsey with Kinsey Nutrition.

    Dalia Kinsey is a School Nutrition Specialist and Health at Every Size Registered Dietitian on a mission to make health accessible to all by encouraging body respect and joyful movement.

    Dalia created the School Nutrition Dietitian podcast to serve as a one stop shop for best practices and inspiration for professionals in school food service. She uses this platform to capture the wisdom of veteran employees and to stress the importance of offering students evidenced based nutrition education, untainted by diet culture.

    Find Dalia:

    www.schoolnutritiondietitian.com

    Facebook

    Company Facebook

    Instagram

    LinkedIn

    Company LinkedIn 

    Twitter

     

    News in this podcast:

    • Should you hit that BOOST button on Facebook?

     

    Find ePresence:

    www.epresence.me

    Facebook

    Instagram

    LinkedIn

    Twitter

    Find Mark Galvin:

    Facebook

    Instagram

    LinkedIn

    Twitter

    Some keywords from today’s chat:

    algorithm, career, ceo, college student, company, Facebook, Instagram, job searchers, leadership, LinkedIn, small businesses, social media, strategy, students, Twitter, TicToc, nutrition, content

    COPYRIGHT © ePresence, LLC, 2020

    39 min
  • Trina Kinjo of Marriott International and News: LinkedIn to launch stories

    On this episode we hosted Trina Kinjo with Marriott International.

    Trina’s knowledge in the hotel market has prepared her for account management and marketing in other fields as well. From the strategic account planning to the sale and continued long-lasting relationship with clients.

    Find her at:

    LinkedIn: https://www.linkedin.com/in/trinakinjo/

    News in this podcast:

    • LinkedIn to launch stories

     

    ePresence:

    http://www.epresence.me

    http://www.twitter.com/epresenceme

    http://www.linkedin.com/company/epresenceme

    http://www.fb.me/epresenceme

    http://www.instagram.com/epresenceme

     

    Mark Galvin

    http://www.twitter.com/epresencemg

    http://www.linkedin.com/in/epresencemg

    http://www.fb.me/epresencemg

    http://www.instagram.com/epresencemg

     

    Some keywords from today’s chat:

    algorithm, career, ceo, college student, company, Facebook, Instagram, job searchers, leadership, LinkedIn, small businesses, social media, strategy, students, Twitter, Business RadioX, Mike Sammond, Business RadioX, Subaru of Gwinnett, Sonesta Gwinnett Place Atlanta Hotel

    COPYRIGHT © ePresence, LLC, 2020

    32 min
  • Social Media: Facebook and Twitter in the Age of Trump. NEWS UPDATE EPISODE

    Hello "How’s Your ePresence" listeners! Thank you for tuning in to our news update episode! This week, Mark Galvin and Eric Welch discuss how Facebook and Twitter are handling President Trump's social media posts and how that might impact YOU - the social media user - moving forward.

    Question of the podcast: How are Facebook and Twitter handling President Trump's social media content and how will that affect social media users?

    Contact Information:

    ePresence: 

    http://www.epresence.me 

    http://www.twitter.com/epresenceme 

    http://www.linkedin.com/company/epresenceme 

    http://www.fb.me/epresenceme 

    http://www.instagram.com/epresenceme  

    Mark Galvin:

    http://www.twitter.com/epresencemg 

    http://www.linkedin.com/in/epresencemg 

    http://www.fb.me/epresencemg 

    http://www.instagram.com/epresencemg  

    Eric Welch:

    https://www.linkedin.com/in/ericwelch677/

    https://twitter.com/ericthewelch

    ePresence, LLC © 2020

    23 min
  • Del Ross of Hotel Effectiveness and the polarization of Facebook

    One-on-one webinar: http://e-pr.me/webinar

    Group booking site for webinars: http://epresence.me/groups 

    We hosted Del Ross with Hotel Effectiveness for this episode.

    News in this podcast:

    • Facebook is polarizing...or is it?

    More on our guest Del Ross:

    Del is an expert in hotel profitability optimization who serves as the CRO of Hotel Effectiveness, reducing labor costs for more than 4,000 hotels. His extensive experience in the hotel industry includes distribution channel management, customer loyalty and lifecycle management, digital marketing and e-commerce. As a hotel investor, advisor, and strategy consultant, he has worked with every major brand, management company and ownership group on overall strategy and growth plans. Prior to Hotel Effectiveness, Del served for three years as a Senior Advisor for McKinsey & Co., the world’s premier management consultancy. From 2001- 2013 he had a variety of leadership roles at IHG including leadership of all sales & marketing for the Americas region where he was accountable for delivering over $11 billion in hotel revenues for more than 3,600 properties annually. Del built the direct e-commerce channel for the company to over $2.5 billion in four years, created and managed the company’s highly successful vacation ownership business, Holiday Inn Club Vacations, and developed a mid-market corporate sales program which produced more than $150 million in incremental revenues within its first year. Previously, Del was the founder and CEO of venture-backed startup, Nexchange Corporation, where he served retail and media companies with a syndicated ecommerce and performance-marketing technology solution reaching over 55% of the North American Internet audience. He also served as a Financial Officer at MBNA America, the world’s leading credit card bank where he was a graduate of the management development program. Del holds multiple patents in the field of marketing technology, one of which is currently cited by the USPTO in its patent eligibility guidelines for internet technology applicants. He has served as conference chairman for Eye for Travel and serves on the board of directors of Lucena Research, a machine learning/artificial intelligence company. 

    Find him at:

    • Twitter: @hotellabormgmt
    • Facebook: del.ross
    • Facebook company page: HotelLaborCosts
    • LinkedIn (personal):  delross 
    • LinkedIn company page: hotel-effectiveness
    • Instagram: hoteleffectiveness
    • Website: hoteleffectiveness.com 

    Audience questions submitted from:

    • Trina Kinjo, Regional Account Manager with Marriott International 

    ePresence:

    • Website: https://www.epresence.me/
    • Twitter: @epresenceme
    • LinkedIn: epresenceme
    • Facebook: epresenceme
    • Instagram: epresenceme

    Mark Galvin

    • Twitter: epresencemg
    • LinkedIn: epresencemg
    • Facebook: epresencemg
    • Instagram: epresencemg

    Some keywords from today’s chat:

    social media, job searchers, job search, executive recruiters, small businesses, strategy, dynamic, values, entrepreneurship, Facebook, Instagram, Twitter, LinkedIn, entrepreneurs, entrepreneur, optimized, SEO, better search results, algorithm, CEO, college student, students, career, catalyst, leadership, personal, company

    COPYRIGHT © ePresence, LLC, 2020

    46 min
  • Ken Patel of Global Hotel Group and LinkedIn says we are at the bottom of job losses

    One-on-one webinar: http://e-pr.me/webinar

    Group booking site for webinars: http://epresence.me/groups 

    We hosted Ken Patel with Global Hotel Group for this episode.

    News in this podcast:

    • Where are all the business leaders on social media?
    • LinkedIn says we are at the bottom of job losses

    More on our guest Ken Patel:

    • Vice President with Global Hotel Group since 2010.
    • Host GM certified
    • Hilton GM certified
    • IHG GM certified and Development projects
    • Marriott GM certified and Development projects
    • CHRM certified
    • IHG Brand Champion
    • Best Western BESTREV certified
    • Guest love specialist
    • Service recovery coach
    • GM and Regional Onboarding
    • Opera PMS 10+years
    • Merlin 7+years
    • IHG reporting
    • Quore 3+years
    • ADP payroll implementation
    • Bamboo HR
    • Choice central and Choice Advantage 8+ years
    • MSI 6+years
    • Lightspeed Implementation
    • ONQ implementation
    • Expert in new builds and PIP. Over 20 properties in the last ten years.
    • Marriott, Hilton, IHG, Best western, and Choice Experience.
    • Expert in revenue management and senior operations on mid-scale & upper mid-scale.
    • Direct reports of 15+.
    • Can pinpoint areas of struggles though the different channel's and provide the necessary coaching needed for regional and hotel development projects.
    • Has provided support to owners and regional teams over my tenure.

    Find them at:

    • www.linkedin.com/in/ken-patel-mba-1b6395103/
    • https://www.linkedin.com/company/global-hotel-group/
    • www.globalhotelgroup.com/

    Audience questions submitted from:

    • Mia Hannah; Associate Broker with Keller Williams Realty

    ePresence:

    • http://www.epresence.me
    • http://www.twitter.com/epresenceme
    • http://www.linkedin.com/company/epresenceme
    • http://www.fb.me/epresenceme
    • http://www.instagram.com/epresenceme

    Mark Galvin

    • http://www.twitter.com/epresencemg
    • http://www.linkedin.com/in/epresencemg
    • http://www.fb.me/epresencemg
    • http://www.instagram.com/epresencemg

    Some keywords from today’s chat:

    Job Searchers, job search, executive recruiters, Small Businesses, Strategy, Dynamic, Values, Entrepreneurship, Snapchat, Facebook, Instagram, entrepreneurs, entrepreneur, optimized, SEO, better search results, algorithm, CEO, college student, students, career, catalyst, ePublicist, leadership, personal, company, Social Media, LinkedIn

    COPYRIGHT © ePresence, LLC, 2020

    41 min
  • Glenn Haussman of No Vacancy joins HYeP and NEWS is how CEOs are on SM

    #RockOn – if you are reading this #THANKS! Really, we so appreciate you and want to know you better.  Send Mark a personal note on LinkedIn at http://linkedin.com/in/ePresenceMG -- he would love to hear from you!

    On this episode we hosted Glenn Haussman with No Vacancy.  He and Mark had a robust conversation!

    Glenn brings positive energy and great information everywhere he goes! "I've got more than 25 years hotel industry experience and am a charismatic and engaging speaker focused on hotel industry issues, trends and business building insight."

    News in this podcast:

    • Pleasing the LinkedIn Aglorithm

    More on our guest Glenn Haussman:

    Glenn Haussman hosts the No Vacancy podcast and is publisher of novacancynews.com. He also co-hosts Checking in with Anthony & Glenn, a podcast he does with Travel Channel personality Anthony Melchiorri, as well as the Hotel Tech podcast, the Hotel Design Podcast and more. Glenn is also an in-demand public speaker, educator and custom content creator and consultant for major hotel brands, leading industry influencers and suppliers. On social media:

    @TravelingGlenn.

    The No Vacancy podcast attracts the biggest names in hospitality, including major public company CEOs and industry influencers. The show was recently mentioned in the NY Times and was previously chosen by USA Today as a “best podcast to listen to while traveling.”

    Glenn has been quoted in leading publications such as the NY Times, USA Today, and Washington Post. He previously served as adjunct professor at New York University, teaching classes in Public Relations & Advertising, and Consumer Behavior.

    Find him at:

    Twitter:  @TravelingGlenn

    Facebook:  www.fb.me/glenn.haussman

    LinkedIn (personal):  www.linkedin.com/in/glennhaussman

    LinkedIn Company Page: www.linkedin.com/company/no-vacancy-podcast-rouse-media

    Instagram: https://www.instagram.com/TravelingGlenn

    Website: www.NoVacancyNews.com

     

    Audience questions submitted from:

    • Howard Smith; SVP Strategic Alliances and Sponsorships at Herschend Enterprises

     

    ePresence:

    http://www.epresence.me

    http://www.twitter.com/epresenceme

    http://www.linkedin.com/company/epresenceme

    http://www.fb.me/epresenceme

    http://www.instagram.com/epresenceme

     

    Mark Galvin

    http://www.twitter.com/epresencemg

    http://www.linkedin.com/in/epresencemg

    http://www.fb.me/epresencemg

    http://www.instagram.com/epresencemg

     

    Some keywords from today’s chat:

    Small Businesses, Strategy, Dynamic, Values, Entrepreneurship, Facebook, entrepreneurs, SEO, better search results, algorithm, CEO, leadership, personal, company, Social Media, LinkedIn, Business RadioX, Mike Sammond, Business RadioX, Subaru of Gwinnett, Sonesta Gwinnett Place Atlanta Hotel

    COPYRIGHT © ePresence, LLC, 2020

    52 min
  • Aaron Morrison of Wyldfyre Dynamics and Facebook looking to ZOOM and tell LinkedIn you are job hunting.

    One-on-one webinar: http://e-pr.me/webinar

    Group booking site for webinars: http://epresence.me/groups 

    We hosted Aaron Morrison with WyldFyre Dynamics for this episode.

    News in this podcast:

    • Facebook is gunning for Zoom
    • Tell LinkedIn you are looking!

    More on our guest Aaron Morrison:

    Over 70% of Americans are unhappy in their careers and only 27% are working in the fields for which they earned a degree. Less than 10% of people who buy a book or a course complete it, and of those that do, only a handful apply the information to create lasting change. There’s a problem here. The greatest regret people have at the end of their lives is not following their dreams. It’s not the mistakes we make, it’s the risks we didn’t take, the music we didn’t create, the living we didn’t do. I help Entrepreneurs stuck in the 6-Figures break the chains of fear and doubt, and gain the clarity they need to answer the burning question I once asked myself: Scale or Bail? You’re successful, but feeling trapped and miserable; where do you go from here?

    Find him at:

    • https://www.facebook.com/aaronmorrison.MasterNLP
    • http://linkedin.com/in/aaron-morrison-masternlp
    • http://linkedin.com/company/wyldfyre-dynamics
    • http://wyldfyredynamics.com

    Audience questions submitted from:

    • Kevin Sanders; Shaw Industries
    • Beth Helberg; Director of Events with NAIFA-Texas

    ePresence:

    • http://www.epresence.me
    • http://www.twitter.com/epresenceme
    • http://www.linkedin.com/company/epresenceme
    • http://www.fb.me/epresenceme
    • http://www.instagram.com/epresenceme

    Mark Galvin

    • http://www.twitter.com/epresencemg
    • http://www.linkedin.com/in/epresencemg
    • http://www.fb.me/epresencemg
    • http://www.instagram.com/epresencemg

    Some keywords from today’s chat:

    Zoom, Video Chat, Video Conference, StreamYard, Job Searchers, job search, executive recruiters, Small Businesses, Strategy, Dynamic, Values, Entrepreneurship, Snapchat, Facebook, Instagram, entrepreneurs, entrepreneur, optimized, SEO, better search results, algorithm, CEO, college student, students, career, catalyst, ePublicist, leadership, personal, company, Social Media, LinkedIn

    COPYRIGHT © ePresence, LLC, 2020

    37 min
  • Matt Spett & Chris Dutton with Uncharted Agency join us! NEWS: Doctors get PERSONAL! LinkedIn posting...post something else!

    #RockOn – if you are reading this #THANKS! Really, we so appreciate you and want to know you better.  Send Mark a personal note on LinkedIn at http://linkedin.com/in/ePresenceMG -- he would love to hear from you!

    We hosted Matt Spett & Chris Dutton with Uncharted Agency and they were a great guest!

    News in this podcast:

    • In the news, we are going to discuss:

      1. Doctors get personal on social media during COVID-19 crisis
      2. Social media: Proceed with caution - Social media contains many pitfalls for dental hygienists and other health-care professionals, but can be used properly with some good judgment and knowledge of HIPAA rules
      3. STOP that post on LinkedIn…say something else.

    More on our guest Matt Spett & Chris Dutton:

    We’re a high-octane, creatively-driven advertising and content agency fueled by professional thinkers, makers and explorers who guide brands into more prosperous, uncharted territories. We’re high-craft, smart thinking and believe the beaten path is for others to wander. We’re very collaborative and available to our clients at all times. No matter the size of the ask, we will always deliver smart work that performs. We’re not a traditional advertising agency. We’ve taken the best of what we learned in our 20+ years of working for some of the biggest agencies in the world and revolutionized it. We pride ourselves on creating the best product possible for our clients without all the cost of engaging with a traditional agency model.

    Find them at:

    • http://twitter.com/mattspett
    • http://www.fb.me/unchartedagency
    • http://linkedin.com/in/unchartedagency
    • http://instagram.com/unchartedatl
    • unchartedagency.com

     

    Audience questions submitted from:

    • David Mignano; Revenue Manager from Pyramid Hotel Group
    • Marchell Arcelay; Enterprise Business Developer

     

    ePresence:

    http://www.epresence.me

    http://www.twitter.com/epresenceme

    http://www.linkedin.com/company/epresenceme

    http://www.fb.me/epresenceme

    http://www.instagram.com/epresenceme

     

    Mark Galvin

    http://www.twitter.com/epresencemg

    http://www.linkedin.com/in/epresencemg

    http://www.fb.me/epresencemg

    http://www.instagram.com/epresencemg

     

    Some keywords from today’s chat:

    Job Searchers, job search, executive recruiters, Small Businesses, Strategy, Dynamic, Values, Entrepreneurship, Snapchat, Facebook, Instagram, entrepreneurs, entrepreneur, optimized, SEO, better search results, algorithm, CEO, college student, students, career, catalyst, ePublicist, leadership, personal, company, Social Media, LinkedIn

    COPYRIGHT © ePresence, LLC, 2020

    41 min
  • Adam Shapiro, reformed lawyer-now-sales-dude with Sales Reform School and Facebook takes on Zoom!

    (Video version of this episode: https://youtu.be/_byphhMt_8g) 

    On this show, we hosted Adam Shapiro with SalesReformSchool and he was a great guest--even in his second appearance. He always shares GREAT info!

    News in this podcast:

    • Facebook is launching their own video conferencing program. Does this put Zoom at risk?

    More on our guest Adam Shapiro:

    Since 2004, Adam Shapiro, through his SalesReformSchool™, has been helping individuals, teams and enterprises improve their sales performance.  Using a sales process, messaging and disciplines framework, Shapiro customizes his deliverables to what and how his clients sell resulting in true behavior change. Why SalesReformSchool™? Several years ago, a friend suggested the name. It seemed kind of edgy and people smile when they hear it, so it’s keeper.  The metaphor works for a number of reasons:  To improve, it helps to embrace learning, change, and practice; and the best practitioners are students of their craft - they don’t believe they know it all and are willing to try new processes and disciplines.   So, SalesReformSchool™ makes sense.  Though Adam began professionally in law, he leveraged his experience with corporate legal departments into a successful software and services sales career.  Adam has held roles in sales, marketing and business development at companies like American Lawyer Media, Harbinger Corporation, Air2Web and Inovis.  Since 2004, Adam has consulted and implemented sales improvement programs for over 70 clients - mostly of them either Business to Business technology or consulting firms and mostly in the Atlanta metro area.  Adam received his Juris Doctor (Cum Laude) from the University of Georgia School of Law, where he served on the Law Review.  He also has a degree in History and a minor in Philosophy from the University of Texas at Austin. You can learn more about Adam and how he helps his clients at http://salesreformschool.com and his LinkedIn Profile.

    Find him at:

    • http://linkedin.com/in/https://www.linkedin.com/in/adshap/
    • http://salesReformSchool.com

    Audience questions submitted from:

    • Phillip Paley; Landscaping Specialist & Owner

    ePresence:

    http://www.epresence.me

    http://www.twitter.com/epresenceme

    http://www.linkedin.com/company/epresenceme

    http://www.fb.me/epresenceme

    http://www.instagram.com/epresenceme

     

    Mark Galvin

    http://www.twitter.com/epresencemg

    http://www.linkedin.com/in/epresencemg

    http://www.fb.me/epresencemg

    http://www.instagram.com/epresencemg

     

    Some keywords from today’s chat:

    Sales, sales techniques, Job searchers, job search, executive recruiters, Small Businesses, Strategy, Dynamic, Values, Entrepreneurship, Facebook, Instagram, entrepreneurs, entrepreneur, optimized, SEO, better search results, algorithm,

    COPYRIGHT © ePresence, LLC, 2020

    36 min

About How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc.

From the publisher's feed

Welcome to “How’s Your ePresence?” hosted by Mark Galvin, Founder and President of ePresence.  (www.ePresence.me)