How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc.

How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc.

Download on the App Store

How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc. episodes

  • Wendy Kinney of PowerCore/News - Social Media Pitfalls, LinkedIn Skills Section & Facebook quarantines FAKE NEWS

    Mark Galvin sits down with Wendy Kinney of PowerCore to discuss how to deal with toxic people in a group setting.  If you are a member of any networking, civic, or religious group, you need to hear this!

    Who is Wendy Kinney of PowerCore

    1. For more than 10 years Wendy Kinney has given sales people and entrepreneurs the tools they need to build their businesses through referral based marketing.
    2. 1995, she opened the Atlanta office of PowerCore
    3. PowerCore Atlanta has 35 Teams and over 600 Members who understand the power of referral marketing and use it to their advantage.
    4. Wendy customizes training courses, facilitates work sessions, and presents keynote addresses for meeting planners who want to add more interactivity to their events.

    QUESTIONS    QUESTIONS     QUESTIONS    QUESTIONS

    Would you like to ask a question about your social media challenges? DM me at universal handle: ePresenceMG

    Listener question:

    1. Ralph Amos, Marketing Strategist at Code Conspirators ASKED: "I've got 1,500 connections, now what do I do?"

    News - here is what we talked about:

    • Are you an executive? Avoid social media pitfalls!:
      • From Thrive Global: Dominyka Venciute
      • https://e-pr.me/2wLr68s
    • What the heck is that skills section in LinkedIn?:
      • Jennifer Stills with Business Insider shares in her article "How to add skills on your LinkedIn profile in 4 steps to showcase your specializations".
      • https://e-pr.me/3exhr6o
    • Facebook to quarantine FAKE NEWS posts about corona virus!
      • Politico Story/Mark Scott: Facebook to tell millions of users they’ve seen ‘fake news’ about coronavirus.
      • https://e-pr.me/2RMfwkS

     

    The discussion with Wendy was not focused on PowerCore but how a member of a group that is causing problems, #toxic, can impact the success or the mission of the group:

    1. What is the PowerCore story and how did you come to own it?
    2. For civic groups and PowerCore: How do you identify a toxic member of a group?
    3. For civic groups and PowerCore: Why is it important to remove a toxic member from a group?
    4. For civic groups and PowerCore: What is the fear that keeps people from removing a member?
    47 min
  • Rachel Simon joins Mark for a talk between competitors! News: Social Media Scams and Instagram Live Streams

    Welcome to “How’s Your ePresence?” on Business RadioX.  This show is produced by ePresence and I am Mark Galvin, the founder and President of that firm.  We would normally be coming to you live from the Subaru of Gwinnett studio inside the Sonesta Gwinnett Place Atlanta hotel—but today, we are NOT!  This show is a remote recording as we all continue to adjust to COVID-19! 

    Welcome to the show where we talk about business and social media.  Thanks for joining us. 

    This show is brought to you by the social media management firm ePresence.  The firm that manages social media for both companies and individuals. 

    Today’s News Tease:

    • B.B. warns of stimulus check scams on social media
    • Even more social media scams
    • Now stream Instagram Live videos from laptop

    Today’s guest is Rachel Simon with Connect the Dots Digital

    Rachel Simon has nearly 20 years of experience helping clients to build and leverage their community and network to meet their goals. She launched the formal social media strategy for a large nonprofit agency growing their following on Facebook, Twitter and Instagram. When transitioning into a freelance role, she developed a passion and expertise for LinkedIn and started my company, Connect the Dots Digital with that singular focus. In working with clients, Rachel observed that very few were connected to the right targets on LinkedIn nor were they showcasing their expertise in a strategic way. She guides professionals on using the power of LinkedIn to build meaningful relationships, develop thought leadership and how to use its features to achieve real business goals.

    Twitter:  @raksimon

    Facebook:  www.fb.me/ConnectTheDotsDigital 

    LinkedIn: www.linkedin.com/in/rksimon/ 

    Instagram:  www.instagram.com/raksimon    

    Website: www.connectthedots.digital 

    Listener questions:

    1. https://www.linkedin.com/in/dmignano/ ( Mr. David Mignano, Revenue Manager from Pyramid Hotel Group)..... ASKED: Why is the “about” section so important and what’s the best way to present it to stand out?
    2. https://www.linkedin.com/in/marcarcelay/ (Marchell Arcelay, Enterprise Business Developer with Republic Services) ASKED: How can I get as many characters as you have in your headline on LinkedIn?

     

    ePresence:

    http://www.epresence.me

    http://www.twitter.com/epresenceme

    http://www.linkedin.com/company/epresenceme

    http://www.fb.me/epresenceme

    http://www.instagram.com/epresenceme

     

    Mark Galvin

    http://www.twitter.com/epresencemg

    http://www.linkedin.com/in/epresencemg

    http://www.fb.me/epresencemg

    http://www.instagram.com/epresencemg

     

    Some keywords from today’s chat:

    Job Searchers, Small Businesses, Strategy, Dynamic, Values, Entrepreneurship, Snapchat, Facebook, Instagram, entrepreneurs, entrepreneur, optimized, SEO, better search results, algorithm, CEO, college student, students, career, catalyst, ePublicist, leadership, personal, company, Social Media, LinkedIn, Business RadioX, Mike Sammond, Business RadioX, Subaru of Gwinnett, Sonesta Gwinnett Place Atlanta Hotel

     

    32 min
  • Alex Sanfilippo/Creating a Brand and what is Facebook/Google revealing during COVID-19-Coronavirus?

    Hello How’s Your ePresence Listeners! Do you want to grow personally and professionally while saving money in the process? Are you an entrepreneur or have the desire to become one? If so, this is DEFINITELY the episode for you! On this podcast, we get the pleasure of hearing from Alex Sanfilippo, a self-proclaimed “connections guy” and the host of the top 20 entrepreneurship podcast/master class ‘Creating a Brand.’ 

    There is also much to discuss on the COVID-19 front! Google and Facebook are collaborating (rather than competing) to combat the virus. Zoom, the video communications platform that is making so many virtual meetings possible, is getting hounded for security breaches. Here’s what you need to know- and more- all on this episode of How’s Your ePresence!

    We hope that you and yours are staying happy, healthy, and safe!

    Question of the Show: How can business owners best capitalize on Instagram’s algorithm?

    Keywords: Zoom, geo-fencing, Facebook, Google, COVID-19, coronavirus, ePresence, LinkedIn, social media, working from home, social distancing, trust, security, third-party platforms, branding, Instagram, algorithm

    Links:

    Google and Facebook sharing data to combat COVID-19: https://www.politico.com/news/2020/04/06/facebook-coronavirus-data-google-168794  https://www.google.com/covid19/mobility/ 

    Zoom’s Lax Security: https://www.forbes.com/sites/kateoflahertyuk/2020/03/27/beware-zoom-users-heres-how-people-can-zoom-bomb-your-chat/#c317a79618e2 

    Zoom’s Response to Geo-Fencing: https://blog.zoom.us/wordpress/2020/04/03/response-to-research-from-university-of-torontos-citizen-lab/ 

    Make your LinkedIn Company Page Rock: https://www.jdsupra.com/legalnews/how-to-increase-and-engage-your-23067/ 

    Alex Sanfilippo

    @creatingabrand 

    www.fb.me/https://www.facebook.com/AlexJSanfilippo

    www.linkedin.com/in/https://www.linkedin.com/in/alexsanfilippo/  

    https://www.instagram.com/creating_a_brand/

    https://creatingabrand.com 

    TEXT  “connect”  to 904-299-8992 and join Alex’s community! 

    Mark Galvin

    http://www.twitter.com/epresencemg 

    http://www.linkedin.com/in/epresencemg 

    http://www.fb.me/epresencemg 

    http://www.instagram.com/epresencemg  

    ePresence

    http://www.epresence.me 

    http://www.twitter.com/epresenceme 

    http://www.linkedin.com/company/epresenceme 

    http://www.fb.me/epresenceme 

    http://www.instagram.com/epresenceme 

    39 min
  • Social Media: Good and Bad During Covid-19. NEWS UPDATE EPISODE

    Hello How’s Your ePresence listeners! Thank you for tuning in to our news update episode! It is our hope that we can give you something of interest to think about while you’re stuck at home. This week, Mark Galvin and Eric Welch discuss how people are using social media to harness and capitalize our current cultural moment- and how you can, too.

    Musical groups like the Lumineers have hosted free virtual concerts and children’s book authors like Mo Willems are providing daily tutorials on how to draw cartoon characters. Humanity is coming together, and we discuss resources that you can tap into to entertain and engage during this time. Also on this episode: what it means to be “tone deaf” on social media, how to avoid the drama, and why it is the prime time to kick your LinkedIn profile up a notch!

    Question of the podcast: How can we share our own content from home in a way that helps people out?

    Contact Information:

    ePresence: 

    http://www.epresence.me 

    http://www.twitter.com/epresenceme 

    http://www.linkedin.com/company/epresenceme 

    http://www.fb.me/epresenceme 

    http://www.instagram.com/epresenceme  

     

    Eric Welch:

    https://www.linkedin.com/in/ericwelch677/

    https://twitter.com/ericwelch

    Mark Galvin:

    http://www.twitter.com/epresencemg 

    http://www.linkedin.com/in/epresencemg 

    http://www.fb.me/epresencemg 

    http://www.instagram.com/epresencemg  

    ePresence, LLC © 2020

    10 min
  • S4 E10 "How's your ePresence?" with guest Mike Sammond and James Galvin

    Hello How’s Your ePresence Listeners! On this episode we get the pleasure of hearing from two special guests. Mike Sammond, the owner and producer of Gwinnet Business Radio X (the outlet that makes this very podcast possible), joins us to discuss the COVID-19 virus and the role the media plays in spreading the news about social distancing.

    Social distancing- deliberately increasing the physical space between people to avoid spreading illness- is something that several millennials are not practicing in the middle of their spring breaks. James Galvin, a Georgia Tech graduate student (and Mark Galvin’s son), chimes in about possible reasons why some millennials aren’t keeping their distance.

    We’d love to hear your thoughts on social distancing, COVID-19, and trusting the media. Even though we can’t share the same room, at least we can share a conversation!

    Question of the Show: With the COVID-19 pandemic greatly affecting our nation, how is social media going to help with that change and what can it do to get the message out to millennials?

     

    Mark Galvin

    http://www.twitter.com/epresencemg 

    http://www.linkedin.com/in/epresencemg 

    http://www.fb.me/epresencemg 

    http://www.instagram.com/epresencemg  

     

    ePresence

    http://www.epresence.me 

    http://www.twitter.com/epresenceme 

    http://www.linkedin.com/company/epresenceme 

    http://www.fb.me/epresenceme 

    http://www.instagram.com/epresenceme 

    29 min
  • S4 E9 HYeP - NEWS & UPDATES

    Hello How’s Your ePresence listeners! This is our news update episode, where we speak about the latest happenings in social media that can help you stay in the loop and drive an ROI on your business. This week, Eric Welch and I discuss social media’s role in circulating information about the COVID-19 virus. There is a balance between generating needed content and creating false narratives, so it is as important as ever to monitor WHERE you get your news on social media.

    On this episode we discuss practical tips that will help you stay up to date on the truth, as well as a dialogue on how to be courteous to all on the web. We would love to hear your input on this worldwide conversation!

    Question of the podcast: Is social media’s role in spreading information about the Coronavirus more harmful or helpful?

    Keywords:

    COVID-19, Coronovirus, social media, social media etiquette, fake news, storytelling, epresence, how’s your epresence

    Contact Information:

    ePresence: 

    http://www.epresence.me 

    http://www.twitter.com/epresenceme 

    http://www.linkedin.com/company/epresenceme 

    http://www.fb.me/epresenceme 

    http://www.instagram.com/epresenceme  

    Eric Welch:

    https://www.linkedin.com/in/ericwelch677/

    https://twitter.com/ericwelch

    Mark Galvin:

    http://www.twitter.com/epresencemg 

    http://www.linkedin.com/in/epresencemg 

    http://www.fb.me/epresencemg 

    http://www.instagram.com/epresencemg  

     

    ePresence, LLC © 2020

     

    11 min
  • S4 E8 "How's your ePresence?" with guest Dane Maxwell

    Welcome to the show where Mark Galvin, of ePresence, talks about business and social media. Thanks for joining us.

    Today's guest is Dane Maxwell with Start From Zero.

    Dane is a business expert and entrepreneur that has started 16 businesses and 11 of them failed. Those experiences taught him how to run a business and now he helps others succeed. No, he is not a coach. In fact, he cringed when I called him that. He is a business "Sherpa"...someone that will help a business succeed and find the solutions that lead to great success. What does he work for? A portion of the company. He believes in his methods so much so that he simply wants portion of the company he helps to build. #Brilliant

    Secretly, he wants to be a guitar, rock star!

    Also, check out his podcast: Start From Zero or catch it on iTunes.

    Today, he has 15 multi-millionaire, entrepreneur students. Today's social media topic is: How to become unforgettable on Social Media?

    Listen to this wide-ranging conversation and learn from one of the business world's master. Dane is well known, and this is a treat.

    His book is called “Start From Zero” and can be found at this link: Go to www.startfromzero.com/epresence to find out more.

    #ePresence #SocialMediaBiz #ProfileWriters #DigitalMarketing #BusinessRadioX #DaneMaxwell #StartFromZero #Entrepreneur

    50 min
  • S4 E7 HYeP - NEWS & UPDATES

    Hello How’s Your ePresence listeners! This is our news update episode, where we speak about the latest happenings in social media that can help you stay in the loop and drive an ROI on your business. This week, Eric Welch tells the heartwarming, insane story of what happened to a 42-year-old Zamboni driver when he was summoned to be the emergency goalie for the Carolina Hurricanes against the Toronto Maple Leafs. 

    The videos of David Ayers celebratory victory have exceeded 10 million views (links below) and are a testament to the power social media has in modern storytelling. On this episode, we discuss the real-time emotion that is possible today because of the immediacy of social media. 

    Question of the podcast: If social media wasn’t in place, how would news be affected? 

    Links: 

    David Ayres takes the ice 

    Final seconds of Canes/Leafs 

    David Ayres named first star of the game 

    Canes postgame celebration 

    Keywords: 

    Hockey, NHL, Toronto Maple Leafs, Caroline Hurricanes, David Ayers, Zamboni, goalkeeping, social media, LinkedIn, emotions, storytelling, epresence, how’s your epresence 

    Contact Information:  

    ePresence:  

    http://www.epresence.me  

    http://www.twitter.com/epresenceme  

    http://www.linkedin.com/company/epresenceme  

    http://www.fb.me/epresenceme  

    http://www.instagram.com/epresenceme   

    Eric Welch: 

    https://www.linkedin.com/in/ericwelch677/ 

    https://twitter.com/ericwelch 

    Mark Galvin: 

    http://www.twitter.com/epresencemg  

    http://www.linkedin.com/in/epresencemg  

    http://www.fb.me/epresencemg  

    http://www.instagram.com/epresencemg   

     

    ePresence, LLC © 2020 

    17 min
  • S4 E6 "How's your ePresence?" with guest Zack Knight

    How's Your ePresence?

    Hello How’s Your ePresence listeners! It was an honor to conduct this episode with Zack Knight, an Infantry Lieutenant and platoon leader in the United States Army, Georgia National Guard. He is also the founder of Knight Protection Services, a veteran-owned and operated company that employs a diverse group of former law enforcement officers and military veterans with experience in risk assessment and crime prevention. On this episode, Knight provides entrepreneurial advice on networking and how to effectively start and conduct a podcast- a process that both he and his wife are currently navigating (and rocking!)

    There’s also plenty in social media news to discuss! Listen in for discussion on how social media is affecting the upcoming election, the ethical ins-and-outs of paid influencers, as well as your LinkedIn questions, answered.

    Question of the Show: How does a business or politician maintain authentic, ethical representation when paying people to endorse them?

    Links:

    https://e-pr.me/2SJ0YTM

    https://e-pr.me/2HGRZMF

     

    Keywords:

    LinkedIn, real estate, security, risk assessment, personal social media, Mike Bloomberg, 2020 election, influencers, ethics, federal elections commission, CRM integration, LinkedIn Sales Navigator, podcast, audience, engagement group, Canva, WordPress, website

    Contact Information:

    Zack Knight

    Twitter: @knightprollc

    Facebook: www.fb.me/knightprollc

    LinkedIn: www.linkedin.com/in/zaknight

    Instagram: https://www.instagram.com/knightprollc

    Website: kightprotectionllc.com

    Mark Galvin

    http://www.twitter.com/epresencemg 

    http://www.linkedin.com/in/epresencemg 

    http://www.fb.me/epresencemg 

    http://www.instagram.com/epresencemg  

     

    ePresence

    http://www.epresence.me 

    http://www.twitter.com/epresenceme 

    http://www.linkedin.com/company/epresenceme 

    http://www.fb.me/epresenceme 

    http://www.instagram.com/epresenceme 

    SCRIPT

    Radio Show 3PM - Thursday, 2/20/2019

    (Open) Welcome to “How’s Your ePresence?” on Business RadioX. This show is produced by ePresence and I am Mark Galvin, the founder and President of that firm. We are coming to you live from the Subaru of Gwinnett studio inside the Sonesta Gwinnett Place Atlanta hotel!

    Welcome to the show where we talk about business and social media. Thanks for joining us.

    This show is brought to you by the social media management firm ePresence. The firm that manages social media for both companies and individuals.

    Would you like to ask a question about your social media challenges?

    QUESTION! YES! DM me at universal handle: ePresenceMG

    Last time, we got the following question tweeted into us:

    Marlon Rhine, Personal Injury Attorney at The Rhine Law Firm, LLC asked: “Is it wise to place the link to an article in the comments on LinkedIn?  Why?”

    Beth Boswell with Boswell RE asked, “Is it worthwhile for real estate professionals to use LinkedIn?”

    Today’s guest is

    Guest: Zack Knight with Knight Protection Services

    Bio:

    Zack is currently an Infantry Lieutenant and platoon leader in the United States Army Georgia National Guard. His time spent in the Army has involved extensive training in risk assessment and mitigation techniques that have been proven in the most intense environments. Prior to joining the Army, Zack spent seven years serving as a police officer in the Smyrna community where he grew up. These experiences have been combined into his company, Knight Protection Services, where he provides his clients with strategic security design and tactical leadership applications.

    THIS MONTH’S TOPICS ARE:

    WSJ: Bloomberg Pays Staffers To Promote His Campaign On Their Personal Social Media $2,500 a month.

    The Journal noted that this is the first instance of a presidential candidate paying supporters to promote them on social media. President Donald Trump's campaign team said that while they have staff dedicated to social media promotion, they don't compensate people for posting on their personal accounts.

    Facebook says they wish people would say they work for the Bloomberg campaign but do not have to.

    https://e-pr.me/2SJ0YTM

    FORBES: On CRM: LinkedIn Takes Another Big Step Towards CRM Integration

    Recently, the company announced new enhancements to its Sales Navigator tool which promises to "boost pipeline quality and increase sales and marketing efficiencies." The updated tool's CRM Sync capability will now be able to create new contacts (and check for duplicates) in a CRM system using LinkedIn data as well as flag contacts in a CRM system that haven't been updated within 24 hours after changes were made to them in LinkedIn. It will also alert CRM users when a potential "champion" moves to a new company.

    First, if you want the integration, you're going to need either Salesforce or Microsoft Dynamics.

    Next, if you're going to want integration, you're going to have to pay to play. The CRM integration will only work if you have LinkedIn's Sales Navigator which runs about $65 to $135 per month depending on whether you buy it individually or for a team and commit to an annual purchase. Your free LinkedIn account is not going to cut it.

    Finally, I doubt there will ever be the “holy grail” of true LinkedIn-CRM integration, where you can search through LinkedIn, identify people with certain characteristics and then suck them into your CRM system for prospecting and lead generation activities. 

    https://e-pr.me/2HGRZMF

    Zack Interview:

    New podcast - Tactical Leadership: Building Better Businesses

    Social media - live video and content creation

    What business mistake have you made that, through the lesson it taught, still helps you succeed today?

    What one thing would you tell a new entrepreneur, employee, manager, or leader is the most important skill in today’s workplace?

    Twitter: @knightprollc

    Facebook: www.fb.me/knightprollc

    LinkedIn: What is your LI URL: www.linkedin.com/in/zaknight

    Instagram: https://www.instagram.com/knightprollc

    Website: kightprotectionllc.com

    Thank you for joining us on "How’s Your ePresence?".

    ePresence manages personal, company and collegiate social media.

    That means:

    First: we can clean up the solopreneur or CEO’s personal social media and then their entire executive team’s social media—all these folks represent the brand more than anyone else.

    Second: we can drive that company social media accounts with a great plan and outstanding execution that increases engagement and ROI

    And Finally: we help every college student get ready to find the perfect job through a better presence on social media, plus we help polish the resume and conduct a mock interview.

    Interested in our offerings? As a HYeP listener you automatically get a 5% discount on all our services. Grab that discount by clicking

    epresence.me/howsyourepresence

    or call us at 404-939-8094.

    Tell us you are calling after hearing this podcast or contact us at the web address to take advantage of that 5% discount.

    So if you are an entrepreneur, an executive with a large firm, or a college student ready to look for a job, we have a solution to make social media work FOR YOU and NOT AGAINST YOU!

    I look forward to hearing from you!

    29 min
  • S4 E5 "How's your ePresence?" with guest Wendi Freeman

    Hello How’s Your ePresence listeners! On this episode, we get the pleasure of hearing from Wendi Freeman, an entrepreneur with a zeal for planning events and a heart to enhance the quality of people’s lives. She is the founder and operator of Be Bright Events, an organization where she helps with event planning, management, consulting, and execution. Wendi shares the secrets to her entrepreneurial success, as well as advice on how to champion the Facebook Live video feature to make your business more personable and authentic.

    We also discuss big developments in the way of antitrust laws and Google advertising. The company owns the dominant tool at every link in the chain between publishers and advertisers. Naturally, it has accrued a power that is stirring concern amongst businessowners and political influencers. In addition, we discuss the answers to questions asked by you, the audience, including: Should the summary section in LinkedIn be in third or first person? And, how important are hashtags in LinkedIn posts?

    Enter into the conversation on this episode of HYeP!

    Quote of the Show: “You don’t know what you don’t know, but you also don’t learn unless you step out of your comfort zone.”

    Links:

    https://www.linkedin.com/help/linkedin/answer/117363

    https://e-pr.me/3bgP6jg 

    Keywords:

    LinkedIn summary, third person, first person, hashtags, audience, network, Google, Antitrust, Ad agencies, Google Probe, complex chain, Facebook, breaking up software companies, Facebook Live, Featured section, ROI, entrepreneur, comfort zone, business coach

    Contact Information:

    Wendi Freeman

    Facebook:  www.fb.me/BeBrightEvents

    LinkedIn: http://linkedin.com/in/wendifreeman  

    Instagram: https://instagram.com/be_bright_events 

    Website: www.bebrighteventsco.com  

    Mark Galvin

    http://www.twitter.com/epresencemg 

    http://www.linkedin.com/in/epresencemg 

    http://www.fb.me/epresencemg 

    http://www.instagram.com/epresencemg  

    ePresence

    http://www.epresence.me 

    http://www.twitter.com/epresenceme 

    http://www.linkedin.com/company/epresenceme 

    http://www.fb.me/epresenceme 

    http://www.instagram.com/epresenceme 

    31 min

About How's Your ePresence®? - We talk digital marketing including social media, SEO optimization, Google ranking, analytics, online advertising, key words, and email campaigns, etc.

From the publisher's feed

Welcome to “How’s Your ePresence?” hosted by Mark Galvin, Founder and President of ePresence.  (www.ePresence.me)