Hello How’s Your ePresence listeners! The Super Bowl, fake news, and Instagram influencers- all of this and more on this episode of How’s Your ePresence, in just 10 minutes!
We’re running an experiment here at ePresence utilizing LinkedIn advertising. Since Microsoft bought the company in 2016, they have seen double digit growth. We are trying out the ads to see how well they work, and we will keep you updated on our progress right here on the podcast so you can make your own professional decision. Stay tuned.
Next up- as we all know, 2020 is an election year. This means that it is extra important to get a handle on where you get your news from. A new study shows that the majority of Americans get their news from social media- and many of them don’t trust what they see. On this episode, we discuss necessary cautions to take in order to get the most accurate information from your social media.
Question of the podcast: Why would someone continue to get news from a source they don’t trust?
Links:
https://www.business2community.com/instagram/how-and-why-to-use-the-paid-partnership-feature-on-instagram-02280127
https://www.socialmediatoday.com/news/new-report-shows-universal-distrust-in-social-media-as-a-news-source/571512/
Keywords:
LinkedIn, Instagram, Facebook, social media, 2020 presidential election, fake news, Super Bowl LIV, LinkedIn advertising, Microsoft, Instagram influencers, trust, information, paid partnership
Contact Information:
ePresence:
http://www.epresence.me
http://www.twitter.com/epresenceme
http://www.linkedin.com/company/epresenceme
http://www.fb.me/epresenceme
http://www.instagram.com/epresenceme
Eric Welch:
https://www.linkedin.com/in/ericwelch677/
https://twitter.com/ericwelch
Mark Galvin:
http://www.twitter.com/epresencemg
http://www.linkedin.com/in/epresencemg
http://www.fb.me/epresencemg
http://www.instagram.com/epresencemg
ePresence, LLC © 2020
Script:
This is “How’s Your ePresence?” and I am Mark Galvin, your host. This is show is produced and sponsored by ePresence.
ePresence is a social media agency that manages company, personal, and collegiate social media. We also offer consulting and other creative services. The website is ePresence.me that’s ePresence.ME because it is all about you.
Today’s episode is our News Update. This is our quick, 10-minute, broadcast that highlights news in social media that will impact you, the business person trying to leverage social media for an ROI. As always, joining me for the news update is our Director of Social Media, Eric Welch!
Welcome Eric
Remember to rate us on your podcast channel…especially on iTunes and send us your thoughts or feedback to my handle on Twitter, @epresenceMG. Or use that anywhere else.
Eric, what is on today’s agenda?
Since Microsoft bought LinkedIn in 12/2016, they have seen double digit growth in revenue from LinkedIn. We are budgeting $ for ads Paid partnership ads on Instagram: https://www.business2community.com/instagram/how-and-why-to-use-the-paid-partnership-feature-on-instagram-02280127 68% of Americans get news from social media including 43% on Facebook. However, about 60% of Americans don’t trust the news they get from Facebook: https://www.socialmediatoday.com/news/new-report-shows-universal-distrust-in-social-media-as-a-news-source/571512/
Eric, we are out of time…
Thanks Eric!
Remember you find us at ePresence.me, that’s ePresence.ME because it is all about you!
That does it for this show!
ePresence manages personal, company and collegiate social media.
That means:
First: we can clean up the CEO’s and the entire executive team’s social media footprint
Second: we can drive the CEO’s entire company’s social media plan and execution
And Finally: we help every college student get ready to find the perfect job through a better presence on social media, plus we help polish the resume and conduct a mock interview.
Interested in our offerings? Contact us at epresence.me or at 404-939-8094.
Until next time, this is Mark Galvin, we will talk to you soon.
Hello How’s Your ePresence listeners! Welcome to our news update, where we discuss the biggest stories in social media- all in ten minutes. On this episode, we take a more somber note to lament the death of one of basketball’s finest, Kobe Bryant.
After the legend’s death late Sunday afternoon, every social media outlet was bursting with commentary on the unexpected tragedy. Unfortunately, amidst the millions who posted tokens of love and remembrance, there were several rude internet trolls. We take time on this podcast to discuss social media etiquette and ethics, especially in the wake of big news. Additionally, we take a minute to discuss the rise of Tik-Tok, and how social media is turning to a more talent-focused than status-focused approach.
Quote of the podcast: “One of the greatest things about social media is that everyone has a voice and can weigh in with the global community.”
Links:
https://www.wral.com/young-athletes-mothers-baseball-coach-died-with-kobe-bryant-in-helicopter-crash/18912018/
https://www.entrepreneur.com/article/345264
Keywords:
Kobe Byant, tragedy, social media, respect, humanity, social awareness, Tik-Tok, ethics, social media etiquette, ePresence
Contact Information:
ePresence:
http://www.epresence.me
http://www.twitter.com/epresenceme
http://www.linkedin.com/company/epresenceme
http://www.fb.me/epresenceme
http://www.instagram.com/epresenceme
Eric Welch:
https://www.linkedin.com/in/ericwelch677/
https://twitter.com/ericwelch
Mark Galvin:
http://www.twitter.com/epresencemg
http://www.linkedin.com/in/epresencemg
http://www.fb.me/epresencemg
http://www.instagram.com/epresencemg
ePresence, LLC © 2020
Script:
Welcome to “How’s Your ePresence?”. I am Mark Galvin, your host and founder of ePresence. THANKS FOR JOINING US Here on “How’s your ePresence?’ we talk social media. Today’s episode is our News Update. This is our quick, 10-minute, broadcast that hits current events in social media. As always, joining me for the news update is our Director of Social Media, Eric Welch! Welcome Eric Remember to rate us on your podcast channel…especially on iTunes and send us your thoughts or feedback to my handle on Twitter, @epresenceMG. Or use that anywhere else. Eric, what’s in the news?Eric, we are out of time…
Remember you find us at ePresence.me, that’s ePresence.ME because it is all about you! That does it for this show! ePresence manages personal, company and collegiate social media.
That means:
First: we can clean up the CEO’s and the entire executive team’s social media footprint
Second: we can drive the CEO’s entire company’s social media plan and execution
And Finally: we help every college student get ready to find the perfect job through a better presence on social media, plus we help polish the resume and conduct a mock interview.
Interested in our offerings? Contact us at epresence.me or at 404-939-8094.
Until next time, this is Mark Galvin, we will talk to you soon.
Hello ‘How’s Your ePresence’ listeners! You’re in for a real treat on this episode, as we chat with the founder of Atlanta Legal Marketing, Heather Riggs. A self-proclaimed ‘collector of perspectives’, the digital marketer and former lawyer assists legal professionals in the management of their online presence. The legal field has many rules and ethical regulations that marketers must comply by, and Heather openly discusses what it’s like navigating that space in today’s digital age.
Also, in the news - we reveal the newest placeholder for the 3rd largest social media network, consider what that means for businesspeople and advertisers, and examine the new changes Google has made to protect our privacy. We will also discuss the importance of educated marketing and how it is a complement to, not a replacement for, relationships. All of this, and more, on this episode of ‘How’s Your ePresence!”
Question of the Show: “Do you believe that social media is the first impression of you, personally, and your organization?”
Show Links:
Keywords:
#thirdpartycookies, #privacy, #google, #digitalmarketing, #snapchat, #pinterest, #relevance, #legalmarketing, #googlechrome, #influencer, #socialmarketer, #personalrelationships, #LinkedIn, #attorneys, #complianceissues
Contact Information:
Heather Riggs
Twitter: @heatsbrunch
Facebook: www.fb.me/heatherhaleriggs
LinkedIn: www.linkedin.com/in/atlantalegalmarketing
Instagram: @heathereatsbrunch
Website: www.atlantalegalmarketing.com
Mark Galvin
http://www.twitter.com/epresencemg
http://www.linkedin.com/in/epresencemg
http://www.fb.me/epresencemg
http://www.instagram.com/epresencemg
ePresence
http://www.epresence.me
http://www.twitter.com/epresenceme
http://www.linkedin.com/company/epresenceme
http://www.fb.me/epresenceme
http://www.instagram.com/epresenceme
Heather Riggs/Atlanta Legal Marketing
Atlanta Legal Marketing was founded in 2013. Since then, they have grown to be the premier online destination for legal consumers and one of the leading providers of lawyer marketing online. Their 9 million monthly visitors count on Atlanta Legal Marketing to deliver in-depth information on a wide variety of legal topics and practice issues. In addition, the Atlanta Legal Marketing Lawyer Directory is the industry’s most comprehensive online listing of lawyers, law firms and legal service providers.
Attorneys and law firms across the nation choose Atlanta Legal Marketing for their marketing expertise to grow their business. They do this by putting the best minds in the business behind their law firm websites, social media, content marketing, online advertising and myriad of other legal marketing services. Their extensive collection of lawyer marketing resources and thought leadership helps to keep their attorney clients up to speed on the issues and technologies that can affect their businesses today and in the future.
Mark Galvin/ePresence
ePresence provides personal branding services for individuals, executives and entrepreneurs. They leverage social media on an individual level since that is where the audience is most engaged. Mark Galvin, CEO and Founder of ePresence, is a personal social media expert with 29 years of business management and hotel industry experience including stops with Marriott, Hyatt, Omni and IHG.
HyeP News Update 1/7/20
Hello ‘How’s Your ePresence’ listeners! As we conclude our first week this new year, we have news updates to share with you regarding the most recent developments in social media. On today’s chat, the director of social media at ePresence, Eric Welch, and the company’s founder, Mark Galvin, discuss matters of privacy, international security, and trust. We’re hitting 2020 hard!
Topics of discussion are the California Consumer Privacy Act, targeted advertising, and data scraping. Essentially, data scraping is when people harvest other people’s public internet data for their own profits. Though it’s completely legal, the practice is receiving backlash for being invasive and manipulative. We expect matters involving artificial intelligence and online marketing to be major topics of interest this year. We invite you to be a part of this conversation- none of us are free from the effects of these technological realities.
Question of the Podcast: “What is the line between private and public data?”
Links:
https://www.latimes.com/business/technology/story/2019-12-26/california-internet-data-privacy-law
https://www.cpomagazine.com/data-privacy/what-the-hiq-vs-linkedin-case-means-for-automated-web-scraping/
Keywords:
targeted ads, consumer, international security, data scraping, trust, California Consumer Privacy Act, COPA, web scraping, privacy, HIQ, LinkedIn, online marketing, data, artificial intelligence, connection
Contact Information:
ePresence:
http://www.epresence.me
http://www.twitter.com/epresenceme
http://www.linkedin.com/company/epresenceme
http://www.fb.me/epresenceme
http://www.instagram.com/epresenceme
Eric Welch:
https://www.linkedin.com/in/ericwelch677/
https://twitter.com/ericwelch
Mark Galvin:
http://www.twitter.com/epresencemg
http://www.linkedin.com/in/epresencemg
http://www.fb.me/epresencemg
http://www.instagram.com/epresencemg
WARNING! Holiday Scam Alert!
During the Holidays over 1/3 of Christmas presents and gifts are bought on a Phone!
So it's not surprising that more and more crooks are getting on social media accounts to steal your money.
Here's their method:
A familiar commerce account on Instagram randomly tags you as the winner of a giveaway
Then they'll send you a direct message asking for
Once they have this information, they'll try to pull money from your Cash or Venmo app.
How to avoid this?
Look at the handle of the account that's telling you that you won something.
Does it look legit?
Maybe it looks a little off…?
Verify that it's the correct handle by going to the website of the account it represents.
On the website you can find the handle for social media that they use.
Use those handles to verify it's the correct one.
CBS new York’s Charlie Cooper contributed to this story
https://newyork.cbslocal.com/2019/12/23/fake-deals-phishing-scams-holidays/
The US Navy banned tick tock from government issued smartphones over cyber security concerns
This topic is back! We discussed this last month on our NEWS UPDATE.
The US Navy thinks TikTok is a threat to national security.
Last Wednesday the Navy sent out an alert on Facebook urging military personnel and staff to delete the app if they've downloaded it on government issued smartphones and tablets. They also said do not download the app on government supplied devices.
We do not have specific information from the government on why they believe this is a threat. But we know the app is owned by Beijing based ByteDance.
It boasts more than 110M downloads in the US.
In October Senator’s Charles Schumer and Tom Cotton requested that intelligence agencies investigate whether TikTok is a threat to national security.
Then in November the government opened a national security review of Musical.ly, the American company that became TikTok after ByteDance bought it.
USA Today's Dalvin Brown contributed to this story
https://www.usatoday.com/story/tech/2019/12/23/us-navy-bans-personnel-using-tiktok-government-issued-phones/2732203001/
SEOs Are in High Demand, According to LinkedIn’s Data
SEOs Are in High Demand, According to LinkedIn’s Data
A study published by LinkedIn shows the demand for SEO professionals in increasing, creating a “seller’s market.”
Data suggests that a significant number of SEO professionals (10.5k) are relatively new to the field with 1 to 5 years of experience. There are around 4k SEOs with 6-10 years of experience, and 3k with 10+ years of experience.
This is where the data gets especially interesting, as 12k of current SEO job openings are looking for someone with mid-senior level experience and above. Assuming an SEO with at least 3-years of experience meets the qualification of being mid-senior level, then there are 12.5k qualified professionals on LinkedIn.
That’s almost a ratio of 1:1, which makes this a “seller’s market” for SEOs, according to the author of this study.
“In short if you are looking for an SEO role and have experience, this is a sellers’ market. Know who your competition might and definitely don’t underprice yourself.”
Companies who are looking to hire SEOs should prepare for some competition when it comes to recruiting talent, as there are now more workplaces in the US market that have the same role to fill.
By: Matt Southern
https://www.searchenginejournal.com/seos-are-in-high-demand-according-to-linkedins-data/341311/
ePresence:
http://www.epresence.me
http://www.twitter.com/epresenceme
http://www.linkedin.com/company/epresenceme
http://www.fb.me/epresenceme
http://www.instagram.com/epresenceme
Mark Galvin
http://www.twitter.com/epresencemg
http://www.linkedin.com/in/epresencemg
http://www.fb.me/epresencemg
http://www.instagram.com/epresencemg
Some keywords from today’s chat:
(For other episodes) Job Searchers, job search, executive recruiters, Small Businesses, Strategy, Dynamic, Values, Entrepreneurship, Snapchat, Facebook, Instagram, entrepreneurs, entrepreneur, optimized, SEO, better search results, algorithm, CEO, college student, students, career, catalyst, ePublicist, leadership, personal, company, Social Media, LinkedIn, Business RadioX, Mike Sammond, TikTok, Musical.ly, Scam, Alert. Social, Media, Venmo, Cash, app, CBS, New York, Charlie Cooper, US, Navy, cybersecurity, national security, Beijing, Chinese, China, Charles Schumer, Tom Cotton, ByteDance, SEO, LinkedIn, Search Engine Optimization
COPYRIGHT © ePresence, LLC, 2020
Every person has a quality or trait that makes them distinct. The same is true for businesses. Whether you are a person, business, or person owning a business, the skill is in knowing how to draw out and capitalize on those strengths, values, and unique capabilities.
In this episode of "How’s Your ePresence,” we chat with an individual who is exceptional at this. Rebecca Brizi, of R G Brizi, examines businesses to discover what special components they bring to the table and builds a plan for all those separate ingredients to function well together. Since 2017, Rebecca has worked freelance providing consulting, planning, and process creation for small and medium sized businesses who are establishing their market, pursuing new growth strategies, or simply have to get in control of their many moving parts.
“You need to figure out what you’re great at. We need to constantly work as employees and companies to stay focused.” - Rebecca Brizi
Some keywords from today’s chat
Social Media Updates
Questions discussed with Rebecca:
How to reach Rebecca:
Company website: Rgbrizi.com
LinkedIn: https://www.linkedin.com/in/rgbrizi/
Rebecca Brizi and Mark Galvin
Rebecca Brizi / R G Brizi
COPYRIGHT © ePresence, LLC, 2019
Hello ‘How’s Your ePresence’ listeners! This is our news update episode, where we highlight the most recent developments in social media! On today’s chat, the director of social media at ePresence, Eric Welch, discusses with Mark Galvin major changes with Instagram and the power struggle with #BigTech companies.
Key Words from Today’s Chat:
Instagram is in the process of eliminating the feature that allows users to see how many likes a post receives. Combating #mentalhealth issues is the rationale behind this major move that will affect how endorsement marketers and social media #influencers do their jobs.
https://digiday.com/marketing/influencer-marketing-agencies-prepare-end-instagram-like/
The conversation around #BigTech is heating up. In 2018, #theBig5 (Facebook, Amazon, Apple, Microsoft, and Google) accounted for 68% of the entire USA GDP- $801 billion dollars. Moves to break up these big tech companies into smaller entities, an effort that is supported by parties on the right and left, could be enacted soon. https://www.socialmediatoday.com/news/does-big-tech-have-too-much-power-infographic/568653/
COPYRIGHT © ePresence, LLC, 2019
Artificial intelligence - what does the term mean to you? Does it bring confusion? Fear? Excitement about new possibilities? On this podcast, Mark, from ePresence, and Eric Vardon discuss practical ways artificial intelligence can help you market your business and be more efficient. Also, on the agenda: defining the key to leadership success, whether you are an employee, in middle management, or a CEO.
Eric Vardon is an accomplished tech entrepreneur, C-Suite executive, contributor at Forbes Agency Council, and an advisor. On this episode he focuses on his experience with start-ups and a game changer in the AI technology realm called Morphio.
“Artificial intelligence helps our new entrepreneur friends. There’s a new way- you don’t have to hire a bunch of people anymore; you can advertise for yourself a little at a time online and monitor what’s successful and what isn’t.”
Some keywords from today’s chat
You can now customize your URL on LinkedIn. When you do this, your URL becomes your new handle. This is a great thing capitalize on because you can have a consist brand across all of your social media channels.
Stephen F. Austin beat No. 1 Duke in Men’s Basketball on November 26th. Not only was the upset incredible, but so was the $100,000 spike in donations to the player who made the winning lay-up, Norris Bain. His family, who live in the Bahamas, set up a GoFundMe to help counter the destruction of Hurricane Dorian. After the win, thanks to social media publicity and the spirit of giving, thousands poured into their account.
Questions Discussed with Eric Vardon
How to reach Eric:
Artificial intelligence - what does the term mean to you? Does it bring confusion? Fear? Excitement about new possibilities? On this podcast, Mark, from ePresence, and Eric Vardon discuss practical ways artificial intelligence can help you market your business and be more efficient. Also, on the agenda: defining the key to leadership success, whether you are an employee, in middle management, or a CEO.
Eric Vardon is an accomplished tech entrepreneur, C-Suite executive, contributor at Forbes Agency Council, and an advisor. On this episode he focuses on his experience with start-ups and a game changer in the AI technology realm called Morphio.
“Artificial intelligence helps our new entrepreneur friends. There’s a new way- you don’t have to hire a bunch of people anymore; you can advertise for yourself a little at a time online and monitor what’s successful and what isn’t.”
Some keywords from today’s chat
Social Media Updates
Questions Discussed with Eric Vardon
How to reach Eric:
Company Twitter: https://www.twitter.com/helpyourhumans
Company Facebook: https://facebook.com/helpyourhumans
Company LinkedIn: https://www.linkedin.com/company/morphio/
Personal LinkedIn: https://www.linkedin.com/in/ericvardon/
Website: http://morphio.ai
From the publisher's feed