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Previously, In Episode 573, we explored the power of Employee Value Propositions; I want to follow up by having a similar conversation about employer branding. As companies re-invent their employee experience post-pandemic or look to rebuild their reputation post-layoffs, employer branding has never been more critical, particularly for employers recruiting in challenging talent markets.
Definitions are fundamental here because, in the same way that developing an EVP isn't employer branding, employer branding isn't recruitment marketing.
My guest this week is John Tarrant, Managing Partner at DNA. DNA is a UK-based employer branding agency with an impressive client list and vast experience in helping employers develop employer brands that are compelling, distinctive, and drive tangible value for the organization.
In the interview, we discuss:
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It does feel like 2024 could be the inflection point where we can push away the hype and start to see what impact AI is really going to have on talent acquisition. Continuing my end-of-year theme of trying to find the signal in all the noise around generative AI, I wanted to get the perspective of a TA technology innovation practitioner to help us understand more about what 2024 might bring.
My guest this week is Tom Chevalier, General Manager at Appcast Labs, a division of Appcast that focuses on innovation and creating the next generation of recruiting technology. Tom and his team are literally building part of the future, and unsurprisingly, he has some valuable insights and important advice to share.
In the interview, we discuss:
Download a copy of Appcast’s 2024 Recruiting Trends whitepaper
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Despite the recent increases in applications that some sectors are experiencing, there are still many talent markets with acute skills shortages where hiring is a considerable challenge. So, what long-term strategies are employers using to ensure they are recruiting effectively when talent is in short supply?
My guest this week is Ellie Harte, Head of Recruitment at AtkinsRéalis. AtkinsRéalis is focusing strongly on skills-based hiring as well as using employer branding and employee advocacy as attraction tools to compete in a highly competitive market for talent. They also think long-term, working to champion STEM education in schools and inspire a future generation of engineers.
In the interview, we discuss:
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In this episode, Katee chats with Sarah Reynolds. Sarah is an award-winning B2B SaaS marketing expert and proud architect of high-performing teams. A committed advocate for inclusive, people-centric growth strategies, Sarah has over 10 years’ of experience shaping & leading global marketing programs that deliver transformative results for modern companies.
Before joining HiBob, Sarah was Chief Marketing Officer at Udacity, where they led global brand, marketing and communications. Previously, they were Head of Commercial Marketing at PTC, where they focused on pipeline generation, value-driven messaging, and marketing operations excellence, and Vice President of Marketing at Salary.com, where they oversaw global marketing.
Sarah is openly queer, trans, and non-binary and is keen to dispel hurtful stereotypes often associated with this group and the wider LGBTQIA+ community. Using their leadership position as a platform, Sarah is passionate about the use of inclusive language as a way to call out unconscious bias and dismantle the barriers impacting people’s sense of belonging and access to opportunities.
Graduating Summa Cum Laude from Hamilton College, NY State, USA, Sarah lives just outside of Boston, Massachusetts with their husband and greyhound. In addition to their deep interest in the HR space and commitment to democratizing opportunities for all, Sarah is a big foodie, who enjoys cooking, and eating al fresco in the garden when the weather permits.
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TRF feat Job Board Geeks Reunited!
Recorded live at the HR Tech Conference from the Fuel50 booth in Las Vegas, Chad & Cheese interview Jack Berkowitz, the Chief Data Officer at ADP. They discuss various topics such as ADP's data-driven approach, AI strategy, skills graph, personalized employee experiences, and the intersection of HR and marketing. Berkowitz highlights the importance of treating employees as consumers, leveraging data for talent acquisition and management, and the role of ADP Ventures in engaging startups. He emphasizes ADP's focus on data flow and its impact on delivering cohesive experiences across various HR functions. The conversation delves into ADP's commitment to respecting data rights, collaborating with government entities, and their excitement about AI advancements in their Gen.AI project. Berkowitz also mentions companies like Vizier and Workday, discussing their impact and contributions to the HR tech ecosystem. Overall, the interview emphasizes ADP's data-centric approach and its evolution towards personalized, impactful HR solutions. To learn more about Fuel50, visit https://fuel50.com.
It's been a year since Generative AI burst onto the scene and took over the entire TA conversation for 2023. Some of the predictions made back then about its immediate impact on the world of work were out there, even for something that clearly has so much disruptive potential.
So, one year on, where have we got to? What are the genuine use cases, what is still hype, and how will AI actually transform talent acquisition over the next few years?
My guests this week, Adam Godson, President and Chief Product Officer at Paradox and Yael Florenthal, VP of Product at Paradox, are the perfect people to answer these questions.
In the interview, we discuss:
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How employers work with vendors, why even small businesses need data and technology’s role in keeping everybody happy.
One of the key themes from my conversations with TA practitioners on the podcast this year has been the importance of flexibility and agility. This isn't surprising, as we seem to be bouncing between panic mass hiring and panic mass layoffs faster than ever when it comes to in-house recruiting teams. This situation can't be sustainable! However, opportunity always comes out of chaos, and outsourcing to achieve the flexibility needed in these disruptive times is certainly something on the radar of many employers.
So how are RPOs evolving to meet the current market conditions, and what might the future of TA function look like?
My guest this week is Don Farr, Managing Director North America at Talent Works. Don is a highly experienced previous Head of Talent Acquisition and is the perfect person to talk to about the future relationship between TA and RPO.
In the interview, we discuss:
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🎙️ In this engaging episode of The Inclusive AF Podcast, hosts Jackye Clayton and Katee Van Horn sit down with Dr. Carol Parker Walsh to delve into the power of authenticity, emotional intelligence, and inclusive leadership in the modern workplace.
🌟 Dr. Walsh, an executive leadership consultant and advocate for women and women of color in organizations, brings her expertise to the table, sharing insights on reframing executive presence, creating psychological safety, and integrating technology without losing human connection.
🌍 Join the conversation about embracing authenticity at work, challenging traditional molds of behavior, and promoting inclusivity in hiring and leadership practices. Hear personal experiences, expert advice, and discussions on the importance of grace, empathy, and creating spaces for individuals to be their true selves.
#InclusiveLeadership #AuthenticityAtWork #EmotionalIntelligence #GraceInLeadership #CulturalChange #InclusiveWorkplaces #DiversityAndInclusion #PsychologicalSafety #TechAndHumanConnection #EmpowerWomen
Don't miss out on this thought-provoking discussion – tune in now! 🎧
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