HRW Shift Podcast

This month on the HRW Shift podcast, four members of the Shift team act as behavioural science Agony Aunts to your business questions! What do patient support offerings need to keep in mind? How can a challenge brand compete with a first-to-market product? Katy Irving, Allie Dautrich, Rhiannon Phillips and Emma Neville share their expertise on these challenges and more.

This special episode was recorded on our annual Shift Webinar day - a Celebration of Behavioural Science. Don't miss out on the learnings of the day, you can follow this link to learn more: https://www.hrwhealthcare.com/blog/hrws-celebration-of-behavioural-science-2020/

It's been over a year since COVID reached our shores in the US and the UK and prompted a massive upheaval of our habits in nearly all aspects of our lives.

In this podcast, four core members of our behavioural science team offer their personal reflections on the behaviour change challenges and successes of the last year. From mask-wearing to credibility politics, this has been a year of adjustment to new behaviours and new realities.

Join Katy Irving, Allie Dautrich, Rhiannon Phillips and Emma Neville in taking a behavioural science lens to the last year of COVID-19.

We'd love to hear more about your reflections and experiences so leave us a comment below or reach us on twitter at: https://twitter.com/hrwshift

Have you ever lost your keys or forgotten a friend's birthday?

Then you are familiar with just how fallible memory can be- we are very prone to forgetting.

Worse still, our memories can be distorted and manipulated by information we learn about after the memory is encoded. What does the unreliability of memory mean for research?

Well, the stakes are never so high as during in criminal investigations. In this context, investigators use a technique called 'the cognitive interview' when questioning eye-witnesses, a technique designed improve the chances of accurate recall of information about a crime scene.

Our in-house forensic psychology expert, Lea Couchman, tells us all about the cognitive interview process and draws out learnings for robust interviewing in market research contexts.

Articles mentioned in the podcast :

Fisher, R. P., & Geiselman, R. E. (1992). Memory-enhancing techniques for investigative interviewing: The cognitive interview. Charles C Thomas, Publisher.

Memon, A., Meissner, C. A., & Fraser, J. (2010). The Cognitive Interview: A meta-analytic review and study space analysis of the past 25 years. Psychology, public policy, and law, 16(4), 340.

Human faces and voices are amongst the most information rich things our brains can process, giving us clues about who is communicating with us, what they are saying and how they are feeling. In this podcast, our in-house experts Lea Couchman and Iona Gillies tell us all about how our brains process and recognise faces and voices.

If you're interested to hear more about some of the research mentioned in the podcast, check out these links....

Facial Overshadowing Effect in earwitness testimony:

Cook, S., & Wilding, J. (2001). Earwitness testimony: Effects of exposure and attention on the Face Overshadowing Effect. British Journal of Psychology, 92(4), 617-629.

Face recognition from yearbook:

Bahrick, H. P., Bahrick, P. O., & Wittlinger, R. P. (1975). Fifty years of memory for names and faces: A cross-sectional approach. Journal of experimental psychology: General, 104(1), 54.

Language Familiarity Effect:

Thompson, C. P. (1987). A language effect in voice identification. Applied Cognitive Psychology, 1(2), 121-131.

As health research progresses, we are learning more and more about risk factors for disease and how to prevent the onset of diseases before symptoms. But how useful is that information? In this edition of the HRW shift podcast, we explore the topic of dementia and ask ourselves the question: if you could take a test that told you whether you were going to get dementia, would you want to know? Many thanks to Allison Killen, whom we interviewed for this podcast, for lending your expertise and experience.

In the podcast we reference a 2020 Lancet Commission report on dementia prevention and intervention. If you’re interested to have a read of this report, you can find it at this link: https://www.thelancet.com/article/S0140-6736(20)30367-6/fulltext

Let us know your thoughts in the comments, or tweet us at this link: https://twitter.com/HRWShift

Music courtesy of Bensound www.bensound.com/

We use words all day long, but what do the words we use reveal? In this podcast, (featuring HRW Behavioural Analyst and former discourse analyst at the Cambridge institute of public health Emma Neville and linguist and cultural expert turned HRW Research Executive Jen Vos) we discuss the power of looking at the words people use through the approaches of linguistic and discourse analysis.

Music by bensound.com

This edition of the HRW shift podcast explores the pros and cons of adapting to the COVID-19 'New Normal': an exploration of what it means to be 'normal', what's changed, and the benefits and drawbacks of these adaptations from a behavioural science perspective.

On this episode, Katy, Kiran, Emma, and Rhiannon talk about these themes and their own experiences and invite you to consider the impact to the healthcare industry at large

Image of maslow's heirarchy of needs available here: https://www.simplypsychology.org/maslow.html

Follow HRW Shift on twitter at @hrwshift

Title music from bensound.com

Technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach patients and healthcare professionals and deliver real-time, personalised, and valuable information, tools, and support. But building and delivering digital interventions need to be designed to really stick: to entice users to participate, that’s engaging, and that’s designed to deliver behaviour change.

In this podcast series, Katy Irving (Global Head of Behavioural science, HRW Shift) conducts interviews with a series of special guest experts at the intersection between technology and behaviour change

In the 3rd and final episode in this series we feature Dr. Adam Palanica, a behavioural scientist from the digital agency Klick health to talk about incorporating behavioural science in the design of innovative digital technologies aimed at behaviour change and some of the ways that using behavioural science right from the beginning can make technological interventions more impactful for users.

Title music from bensound.com

Digital technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach patients and healthcare professionals and deliver real-time, personalised, and valuable information, tools, and support (apps, websites, simulations, devices). But building and delivering digital interventions need to be designed to really stick: to entice users to participate, that’s engaging, and that’s designed to deliver behaviour change.

In this podcast series, Katy Irving (Global Head of Behavioural science, HRW Shift) conducts interviews with a series of special guest experts working on ideas at the intersection between technology and behaviour change.

In the 2nd episode in this series, we’re joined by Dr. Olga Perski. Olga is an award winning post-doctoral researcher at University College London (UCL), and excitingly, she has focused a lot of her academic work on the area of ‘engagement’ including what constitutes engagement (the thing you do versus the thing you feel) and what type of engagement with digital interventions leads to user satisfaction and behaviour change. On the podcast she speaks about the academic evidence about what drives engagement (and some practical considerations for research) as well as some of her recently-published work using chatbots to help people quit smoking (link: https://journals.sagepub.com/doi/10.1177/2055207619880676)

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.

Intro/outro music courtesy of Bensound www.bensound.com/

Digital technology seems like it offers nearly unlimited potential to support behaviour change. Healthcare companies have greater access to ways to reach patients and healthcare professionals and deliver real-time, personalised, and valuable information, tools, and support (apps, websites, simulations, devices). But building and delivering digital interventions need to be designed to really stick: to entice users to participate, that’s engaging, and that’s designed to deliver behaviour change.

In this podcast series, Katy Irving (Global Head of Behavioural science, HRW Shift) conducts interviews with a series of special guest experts working on ideas at the intersection between technology and behaviour change. This edition features Jonathan Lovatt-Young, User Experience (UX) expert and author of 'The Oxytocin Organisation: building useful utilty through participation'

https://smile.amazon.co.uk/dp/1686079494/ref=cm_sw_em_r_mt_dp_U_ed0LDb6MF4GDP - Jon talks to us about what User experience is, where it comes from, where it overlaps with thinking from behavioural science, and how to build interventions that attract users as true participants.

Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.

Intro/outro music courtesy of Bensound www.bensound.com/