HRW Shift Podcast

HRW Shift Podcast

By HRW Shift Behavioural Science ConsultancyScience
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HRW Shift Podcast episodes

  • Podcast 5: Architects of choice
    The way options are presented can inadvertently steer people towards particular choices, which may be in contrast with their best intentions. The HRW shift team discuss the Nobel Prize-winning theme of 'choice architecture': how to align decision environments to help people make the best choices for their health. A discussion of how this psychological phenomena impacts those of us in healthcare and market research and how to avoid becoming bad choice architects.
    Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.
    Intro/outro music courtesy of Bensound www.bensound.com/
    24 min
  • Podcast 4: You lose some you gain some
    You lose some, you gain some: using 'loss aversion' in consumer advertising and implications of where to use loss/gain framing of messages for healthcare marketing
    Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.
    Show notes:
    Rejected 'Remain' brexit campaign ads: https://www.campaignlive.co.uk/article/remain-campaign-ads-away/1400625
    Loss aversion message examples: https://www.invespcro.com/blog/13-loss-aversion-marketing-strategies-to-increase-conversions/
    Intro/outro music courtesy of Bensound www.bensound.com/
    31 min
  • Podcast 3: Behavioural Economics vs Psychology
    Psychology vs Behavioural Economics: Comparing 2 ways of understanding humans, the benefits/ drawbacks, and applications for market research
    Podcast from HRW Shift - team of behavioural science experts within the healthcare market research agency HRW.
    Show notes:
    Intro/outro music courtesy of Bensound www.bensound.com/
    49 min
  • Podcast 2: Representativeness
    What’s the problem with Linda: the systematic error ‘representativeness’ and how to ensure this doesn’t affect your research results
    Show notes:
    Follow up to our first podcast with news from Facebook: https://www.nytimes.com/2018/03/20/technology/facebook-cambridge-behavior-model.html
    EphMRA paper on proportions versus raw numbers: Page 57 https://www.ephmra.org/media/1001/ephmra-2017-post-conference-news-final-f.pdf
    Intro/outro music courtesy of Bensound www.bensound.com/
    29 min
  • Podcast 1: Personality
    The deep OCEAN: diving in to the ‘Big 5’ and exploring how personality affects choices – applications for market research
    Show notes:
    Take the big 5 quiz and see your results here: https://www.truity.com/test/big-five-personality-test
    Virtue signalling talks from Geoffrey Miller:
    https://www.youtube.com/watch?v=KXjaJ6olWzA
    https://www.youtube.com/watch?v=PWlK8GvqdT0
    Intro/outro music courtesy of Bensound https://www.bensound.com/
    49 min

About HRW Shift Podcast

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Podcasts from HRW Shift, a specialist multidisciplinary behavioural science team of experts within the healthcare market research agency Healthcare Research Worldwide (HRW). HRW are a global agency…