HRW Shift Podcast

HRW Shift Podcast

By HRW Shift Behavioural Science ConsultancyScience
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HRW Shift Podcast episodes

  • Episode 25- Your behavioural science questions answered
    Which biases are under recognised in healthcare marketing or market research?
    Where do you stand on using facial coding, eye tracking and voice tonality recognition in your research?
    During our second Annual Celebration of Behavioural Science we answered your questions! Have a listen to see what the Shift team had to say and what biases they encounter in their work or personal lives!
    23 min
  • Episode 24- Patient empowerment
    Patient empowerment is more complex than just ramping up patient education- physicians, carers and the community are all important! To find out more and to look beyond traditional patient empowerment, listen to this interview with Emma Neville (MPhil History and Philosophy of Medicine and Behavioural Scientist at HRW)
    22 min
  • Episode 23- How can we better serve our future selves?
    How much does your current self help your future self? Do you often take actions to safeguard your financial future or develop beneficial habits?
    The degree to which we do it varies from individual to individual, but behavioural science can help us shed light on certain biases that we tend to be susceptible to and that can help dismantle the work that our current selves puts in for our future selves. That behaviour can even be hinted at by the language we use and it is extremely important to be mindful of when carrying our market research and asking the current selves of respondents questions about what the future holds
    Join Alex, Emma, David and Jeremy on a journey to discover why we don't always act in the best interest of our future selves and how we might be able to change that
    32 min
  • Episode 22 - Biases in sports
    Do you wear your lucky shoelaces when you go running? Have you witnessed how a basketball player is hailed as having a "hot hand" where they just seem to be on a streak and keep on winning?
    The world of sports is full of behavioural biases at play and we can use them to illustrate what's at play in the healthcare world as well.
    Join Katy Irving, David Manshreck, Peter Tompkins and Alexandra Petrache, as they dissect the behavioural microcosm of sports
    34 min
  • Episode 21: Idioms and Behavioural Science
    "Let's circle back", "think outside the box" and "push the envelope on this one". "Doctor, I'm feeling rotten".
    Idioms inundate our daily lives, even at work, in a business context, and they can be indicators of behavioural biases.
    In in this month's podcast we chat about what idioms can teach us, why it is important to acknowledge them in healthcare market research and what we do to make sure we avoid language misinterpretation that can affect interview analysis
    30 min
  • Episode 20 - Gestures: A Useful Visual Language
    If you were to show the number 3 on your fingers how would you do it? In "Inglorious Basterds", Lt. Archie Hicox (Michael Fassbender) gives himself away when ordering drinks by using the British hand gesture for the number 3 instead of the German gesture.
    Join Alex, Jen and Kiran in this podcast as we talk about various gestures around the world and their different interpretation and use. Perhaps you would like to share with us some interesting gestures you know of?
    If you would like to know more about gestures, why not read "The Book of Tells", by Peter Collett
    30 min
  • Episode 19: Book recommendations
    Hi Everyone,
    Join us as we recommend some of the books we've read and enjoyed. The books revolve around psychology and sociology and we hope there is a flavour for everyone, with recommendations spanning fiction and real-life stories.
    Let us know what books you have enjoyed!
    The HRW Shift Team
    18 min
  • Episode 18: Is social media good or bad for us?
    In our second podcast on social media, we take a look on whether it is good or bad for us. Join Alexandra Petrache, behavioural science analyst, and Rhiannon Phillips, senior behavioural scientist, as they discuss findings from Rhiannon's Master's thesis titled "Meaningful Connection or Simply Connectivity? Facebook, Connection, Disconnection and Loneliness", chip in with answers from an in-house survey on what the social media experience means for people.
    Useful resources if you would like to find out more:
    -The effects of social media on teenagers: https://www.newportacademy.com/resources/well-being/effect-of-social-media-on-teenagers/
    -Article on talking to strangers on the Chicago metro: https://www.psychologytoday.com/us/blog/social-influence/201705/4-social-norms-you-should-break
    -Instagram's testing of a "take a break" feature: https://www.socialmediatoday.com/news/instagram-tests-new-take-a-break-feature-to-encourage-users-to-limit-time/609854/
    - Frances Haugen's opening testimonial remarks: https://www.youtube.com/watch?v=RLAb9mnFRvg
    35 min
  • Episode 17: Why do we waste our free time?
    Our Shift team have set out to explore why do we spend our free time on seemingly mindless or unenriching activities instead of delving into what are known as "flow" activities.
    Join Katy Irving, Jeremy Koloski and Alexandra Petrache as they dissect this behaviour and present their go-to strategies for making the most of their time.
    Want to know more?
    If you enjoyed the podcast and want to know more about making the most of your free time, have a look at the resources below:
    Books:
    - "How to change" by Katy Milkman (read our article on it here)
    - "Flow" by Mihaly Csikszentmihalyi
    - "Notes on a nervous planet"- by Matt Haig
    Talks:
    https://www.youtube.com/watch?v=C74amJRp730 -Tristan Harris, American technology ethicist and former Google employee.
    Intro/outro music by Bensound
    32 min
  • Episode 16: Resilience
    On episode 16 we ask the question, what is resilience? In an inspirational and moving podcast two members of the shift team, Rhiannon Phillips and Caitlin Reddiex share their personal stories of overcoming hardship and outline strategies for building resilience and how these helped them persevere through difficult times. 
    In the episode Caitlin and Rhiannon reference Sabrina Cohen-Hatton, read more here: https://www.bigissue.com/latest/sabrina-cohen-hatton-joins-the-big-issue-as-ambassador/#:~:text=Sabrina%20Cohen%2DHatton%20has%20joined,in%20this%20week's%20Big%20Issue.
    Let us know your thoughts in the comments, or tweet us at this link: twitter.com/HRWShift
    Music courtesy of Bensound www.bensound.com/
    40 min

About HRW Shift Podcast

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Podcasts from HRW Shift, a specialist multidisciplinary behavioural science team of experts within the healthcare market research agency Healthcare Research Worldwide (HRW). HRW are a global agency…