Over the past two episodes, we've sunk our teeth into a meaty topic — sales enablement. Specifically, why most sales enablement strategies fail even with the best of intentions, and how you actually use HubSpot to scale sales enablement initiatives across your entire organization.

If you missed those two episodes, you can certainly listen to this one first. But if sales enablement is a pain point for your organization, you should definitely check them out:

• Why most sales enablement strategies fail (HubHeroes podcast)
• HubSpot sales enablement tactics, tips, and strategies (HubHeroes podcast)

For this week, we're going to stay on the HubSpot tools train because one of the hottest topics that came up during that part of our discussion was HUBSPOT PLAYBOOKS. Unfortunately, we didn’t get a chance to dig into it properly, so we decided to dedicate an entire episode to one of the unsung HubHero tools in the HubSpot platform.

Especially since its applications extend far beyond sales enablement ... 

HubSpot playbooks are resource guides you can create within the platform for your teams and individual contributors (like someone in sales!) on specific topics, processes, or well pretty much anything you can think of. 

How powerful can a simple documentation tool be? Just you wait. You’re about to find out.

Because when Max asked last episode if we had enough to fill an entire episode about Playbooks, I gleefully replied:

“It’s about playbooks for sales. It’s about playbooks for service. It’s about playbooks for marketing. It’s about playbooks for the entire organization.”

Let’s dig in! 

Here's what we cover in this episode ...

• What do most folks get wrong about HubSpot playbooks?
• What are HubSpot playbooks really, and how should they be used?
• What is the importance of process in an organization?
• Where's the line between overly bureaucratic processes and agile processes that help you scale effectively?
• What are the ways you can use HubSpot playbooks for marketing?
• What are the ways you can use HubSpot playbooks for sales?
• What are the ways you can use HubSpot playbooks for service?

... and much more! 

YOUR ONE THING FROM THIS EPISODE

If you have access to HubSpot playbooks, the only mistake you can ever make is to not use them in some way. Seriously, that's it. Make a commitment to processes, and look to HubSpot to help you do that at scale.