Human Design-Powered Business

Think of your Magic Method as outlining your unique process for transformation and results, step by step. As it would apply to every client who fits your target market and is experiencing the problem, challenge or situation you solve for.Each step has clearly defined outcomes -- or results -- along the way. When your potential clients see the solution to their problem laid out like this, they feel understood, they feel excited and they feel a tremendous amount of confidence you can help them, and you have way more certainty that you can too. But your Magic Method will need to be midwived into possibility in order to overcome the blind spots and bias that blocks the shining light and clarity you need to confidently go about sharing it.

I want to help you slay that marketing dragon, clear your big marketing blockers and call in more clients on demand. Marketing blockers are the commonly held beliefs that hold many life coaches back and keep you stuck thinking about where you want your business to go rather than taking it there. There are five blockers and I want to step you through them so you can stop letting them hold you back.

I hosted my first retreat back in 2013, and since then I've held several in upscale Bali resorts, on Sydney Harbour overlooking the Opera House, and at a high-end health retreat in Hunter Valley.And some of which I'd love to share with you in this episode.Picture this: It's nearly 9 am and an eager group of women enter the light-filled room, journal in hand, and take their seats - ready to soak up the opportunity to come together with others on the same journey. Those who value improving themselves, contributing more, and upskilling to make a bigger impact.They've invested a significant amount of money, time, and energy to make it here and have a lot of energy, excitement, anticipation, and expectation around what they will experience on the retreat.Now more than ever after all feeling the pinch of isolation, the immersive quality of a retreat creates change and builds bonds that are hard to create with any other coaching offer.But how do you know if running a retreat is right for you?And how do you get started?

I see too many life coaches holding their gifts and talents inside for fear of getting it wrong.That's why I thought I'd outline the 8 essential keys you should include in your offer that means you'll have what you need to get it right. When you bring all these keys together, you set yourself and your clients up for amazing results. And after a decade of guiding and supporting many of my client's offers and also creating my own, I have definitely seen some great examples of stunning offers and also learned first-hand from some of the world's best marketers too.

Offers that are the easiest to deliver are generally the hardest to sell.They need sophisticated marketing strategies and tools to convert.And when you have been serving your clients one on one, and you're a great life coach, it doesn't necessarily mean you are a great marketer.So what we see is an ever-increasing online course graveyard out there, where the dreams of many life coaches go to ground (but not before they have sunk a few thousand getting the tech and design help to create their amazing course).And if you are one of those life coaches (or were thinking of becoming a course creator), I want to share some ideas to resurrect your course. Because most online coaching courses are essentially DIY for the buyer, they have a low perceived value, and that means unless you are a master of persuasion and conversion, you will struggle to be able to price your course at a price that makes it worth your while.

The truth is that you can be successful naming your business as your name or something else, the only thing that will stop you from success are your thoughts.And the thought that you can't use your name is an opportunity for self-coaching.Why can't you use your name?What would it create in your business to use your own name?And coach yourself on those thoughts.So, you just need to decide to name your business either way.We always decide in a moment anyway, so choose that moment to be now. Don't think about this too long, make a decision and get yourself out there - don't use it as a way to delay action, fail in advance or hide.

Have you ever felt stuck or avoided launching because you haven't found the right name for your offer or program? Coming up with the perfect name that holds all the promise you share and the results you can create is no easy task. And it's certainly one that can leave you spinning for days, if not weeks (although I certainly hope it's not months!).Personally, I love the creativity of coming up with a name for my offers and programs, but that's not to say it doesn't take me some time to land on the perfect choice.And over the years, I have encountered plenty of clients who have found it overwhelming to create and decide on an unforgettable name, so I know it's a common issue that comes up for coaches like us.And that's why I'm sharing 3 tips you can use to create a great name for your coaching offer, so you can stop spinning and free yourself from decision-overwhelm and get your offer out there.My own coaching clients fall into one of three groups when it comes to naming their offer:Those in the first group choose a practical name that says what the offer IS. It describes the mechanics, or the process but lacks a definite buzz! Unfortunately, your potential clients aren't out there searching for a 12-week life coaching intensive, even though it "says what it does on the tin".The second group will get SUPER-creative and come up with some real razzle-dazzle monikers that are totally original, but most would have no idea what on earth they mean! Which is like putting a roadblock in between you and your clients before they even choose you. And the third group follows a path to land on a name that is catchy, clear and compelling and speaks directly to the heart of their ideal coaching client.And this is what I want for you, and why I'm going to give you some steps to land the perfect name for your coaching offer.Step 1: Get started by creating a bank of words to consider before you put them together as your final choice.Your offer name should promise some kind of result, benefit, and/or solution. If the name doesn't say what the program is, you at least want an association so the mind can connect the name to what you're selling.So, when looking at the categories of words to brainstorm, you want to think about words that relate to the outcome, promised result, transformation or status that your clients will achieve when they experience your offer.Use a thesaurus and tools like Answer The Public to get an idea of results your market is searching for. List out all the words and see if any of them can come together.And to give you an example of some brilliant names that convey a desirable outcome, I think these work well:School Of GreatnessYour Best Year YetEveryday BlissStep 2: Once you have a relevant results-oriented name, think about how it relates to your target market. It's easy for us to fall in love with a name, but we want to make sure it also appeals and relates to the audience and category you're in.Beware of any terms that may be too spiritual, masculine or feminine for your own audience.It's like offering a program called The Heart & Soul Of Money to a practical and results-driven market, or something like You Are A Badass to Conservative Christian mothers.Step 3: Do your research before landing on the name.Make sure you double check for any offending terms or trademark contraventions to ensure that you don't inadvertently offend or break any laws.There's a podcast called Nitty Gritty Training that could be deemed racist as this term is no longer acceptable to use. Or you may infringe on another coach's trademark like I did once when I launched a workshop without searching US trademarks.Along these lines, ask around and see how it lands with others - both clients and non-clients. Remember, your program isn't for you, it isn't for everyone. It's for your specific ideal client. They're out there, struggling to overcome obstacles you can help them overcome and dreaming about a future you can help make reality. As a coach, you have what it takes to get them there. Your program name may only be a few words, but those few words are the difference between attracting and repelling your potential clients in an instant. If you follow these foundational steps, it will help you choose the perfect coaching program and offer names.If you're still stuck, come and join me in Coach Co. It's my Life Coach Marketing Accelerator where we dive in to help you create your perfect coaching offer, price it, name it and sell it. Just head to https://victoriagibson.com/coach to check it out.Tools:https://www.answerthepublic.com

A landing page for your freebie is the gateway to getting life coaching clients… so it's worth putting a little time and attention into creating one that works. It's a key page to share on social media and it's definitely what you're going to need if you are thinking of doing any kind of paid advertising - especially Facebook ads. When you're paying money for every set of eyeballs that hit the landing page, you'll want to have the best chance of converting them onto your list. In this episode, I'll share the 5 essential elements you need to give yourself the best possible chance to get qualified leads that convert into paying coaching clients. Come and join the free Connect & Convert Facebook Group >> https://www.victoriagibson.com/group

You don't need to wait to have a massive email list or create some fancy launch to make great revenue and have a simple life coaching business that excites you. In today's episode, I'm going to help do 3 things: 1. Attract a steady stream of the PERFECT clients who are ready to work with you, EVERY SINGLE WEEK (or even day if you prefer). 2. Convert those clients to invest with you beyond free or hourly rates, so you can… 3. Deliver outstanding results to EVERY client you work with. It's possible when you follow the 4 steps I'm sharing in this episode. Watch my free life coach marketing course here: https://www.victoriagibson.com/course

I looked back over the last decade to find my Top 4 places to find clients. In this episode, I will share them with you to give you some ideas on where to find future clients. To learn more, go to https://victoriagibson.com/16