What do you get if the designer of the iPhone teams up with the founder of OpenAI? Unbelievable hype, that's what.

This week, David Yelland and Simon Lewis examine the huge buzz created by the news that Jony Ive and Sam Altman have joined forces to create 'the coolest bit of tech the world will have ever seen'. The claims don't end there - even though we have no idea what their new product will be. So how do you PR something that doesn't yet exist?

Also, on the extended version on BBC Sounds, we all saw it but did it even happen? The bizarre attempt to blame President Macron being shoved by his wife on AI fakery. How the best laid PR plans can dissolve in a moment.

And from golden keys to black eyes, Simon and David break down the Trump/Musk press conference.

Producer: Duncan Middleton