Humanize What You Buy

Humanize What You Buy Podcast is back and better than ever! Podcast, Community, Content: Join us.

E30: GM of Startup Initiatives NA at Zendesk, Pedro Muller shares his journey with Zendesk and his perspective on maintaining customer centricity. Especially, in such unprecedented times in the era of the COVID-19 pandemic. How will the startup community continue to add values to their customers? What is Zendesk's involvement and what strategies will pivot in the "new normal." 

In this episode, marketing recruitment expert, Michael King shares how to capitalize on the marketing recruitment landscape in 2020. Tips for your search from resumes to anticipated salary ranges. Michael is definitely a resource to have in your corner!

In this episode, Director of Lead Generation at DataCamp, Sol Weinrich shares his methodology to building a demand and ABM function from scratch. Sol has built demand marketing functions at Conductor and DataCamp.

What do a Hollywood Western production, Cannes Lion Festival, and giant gumball machines have in common? Som Puangladda, and her team of creative marketers at GumGum. 

In this episode, Creative Director at Intelligent Demand, Theo Romeo shares the fallacy, hypernationalism, and brokenness of content in B2B Marketing. There's this fallacy that content is a framework-based workstream, and he thinks that's kind of ruined B2B creative.

In this episode of the podcast, WeWork's Director of Enterprise Sales - West, John McCormick shares his methodolgy on motivating his sales team through change, industry disruption, and collaboration. Together, John's team of sellers helps WeWork's clients to provide flexible solutions for growth challenges that organizations face. 

In this episode, VP of Sales at TrustRadius, Andrew Lamb discusses how reviews can lead to rich insights into the buying lifecycle and consumer behavior. 

In this episode, Millennial burnout expert and author, Charlene Rymsha shares with us practical tips on how to recognize, treat, and avoid burnout in the workplace. 

In this episode, Director of Demand Generation at Udemy for Business, Phil Sharp discusses how their marketing org is evaluating ABM and Demand Gen strategies to impactfully drive their mission to democratize education.