In this episode, Jake Mattock shares his process for keeping his sales process at Convertr human and empathetic to his buyer's needs. 

In this episode, former systems engineer turned marketing executive at Auth0, Martin Gontoviknas discusses why data and an experimentation framework are fundamental to hyper marketing growth. Why he believes Auth0's culture of experimentation and iteration have led them to unicorn status. 

In this episode, CEO & B2B Marketing Strategist, Ardath Albee discusses her unique approach to creating well-rounded personas. We also discuss tips and tricks for what a persona should include and how to avoid common pitfalls for the ultimate content experience. 

E8: In this episode of the Humanize What You Buy Podcast, we learn about MomentumABM and why they are a key architect in many of technology's top ABM programs from their managing partner David Caffey. https://www.linkedin.com/in/davidccaffey/

In this episode, CEO and Founder of Albert's list, Albert Qian tells us how he turned a side passion into a thriving community of 40k professionals in the Bay Area and beyond. 

In this episode, VP of Marketing at Sigstr, Justin Keller  discusses us why it takes a village to execute intentional ABM. https://www.linkedin.com/in/justindkeller/ 

In this episode, Head of Revenue at Alyce, Daniel Rodriguez reviews the five core values you need to define a human selling approach. Demonstrating genuine interest to delight your customer, what companies need to know. https://www.linkedin.com/in/drodriguez4/

In this episode, Senior Brand Manager for Aaron's, Jeff Haynes teaches us how to craft brand campaigns that are both emotional and functional. 

In this episode, VP of Growth Marketing at Fastly, Courtland Smith shares his process in devising a strong GTM strategy - keeping in mind the need for both data and trust-driven decision making. https://www.linkedin.com/in/courtlandsmith/ 

In this episode we discuss important considerations for lifting ABM across multiple regions with Alison Yuen, APAC ABM marketer at Autodesk. https://www.linkedin.com/in/alisonyuen/