B2C marketing is a whole different animal from B2B. Matthew Tyner is a pro when it comes to managing B2C marketing campaigns and growing consumer-focused businesses. Don't miss this amazing episode to hear some fantastic ideas on reaching and engaging with your local community to drive sales in B2C industries. 

Jason Cutter trains inside sales teams to be genuine and use empathy. At a time when so many salespeople are struggling to have conversations, Jason cuts right to the heart of the problem: salespeople don't know how to be human. 

Join us for a killer episode where we talk about selling with COVID, how to have great sales conversations, and what it means to bring value to your customers and prospects. 

COVID-19 threw us all for a loop this year. Rex Biggs joins us on Humans of LinkedIn to discuss how businesses adapt to new challenges. 

Ask anyone about their best source of new business, they'll usually answer the same thing: referrals. We all know we need more referrals and we all know their the fastest and easiest way to grow our businesses. So why on earth aren't we asking for more referrals!?!

The answer is simple, we don't have a system for it. Mike Hurley joins us today to talk about creating referral systems and programs that work. Mike runs Warm Up, an app designed to help companies ask for, and receive, more referrals. Mike discusses what it takes to build a killer referral program and what are the biggest mistakes companies make when asking for referrals. You don't want to miss this! 

Cher Jones has been working in personal branding and corporate social media since 2013. In technology terms, that’s like 50 years!

In today’s professional landscape, LinkedIn cannot be ignored. Whether you’re job hunting, running your own company, looking to change careers, or simply making it known that you exist, presenting yourself right on LinkedIn is essential.

Join us as we discuss personal branding on LinkedIn with Cher Jones. In this episode we cover:

You have to change your mindset about Linkedin. It’s not just about finding a job, it more about building relationships and growing your network.

Linkedin isn’t just sales and marketing people. Create relationships with everyone so people know what you do and you can help them when the moment is right.

It’s easy to start thinking ahead in your business, but you have to build experience and grow into your niche. Take your time, work hard and before you know it, you’ll know the work you want to do.

In this episode of Humans of LinkedIn, Justin Whitaker joins us to  discuss how brick and mortar stores can make the move to online  commerce, how to include Google maps in your marketing, and how Pinterest ads are a great place to spend your digital ad budget.

Here are some things we cover:

Google and Facebook have made changes to the way content is shown in  search and in news feeds. Make sure you take advantage of this  opportunity to leverage your social media presence. 

Location management has shifted, so how do you market? Let your  customers know you’re open, you deliver or ways you’re still providing  services despite the restrictions caused by corona-virus. 

Pinterest may be the next best place to start marketing to you  customers. Justin shares what you need to know about digital marketing  on Pinterest vs. Facebook and Google. 

Today we talk with Morgan Llewellyn about how AI helps not just big companies, but also small business owners. “Artificial Intelligence” is a tool that helps us be more human and do better work and not about putting people out of work. AI eliminates the mundane tasks that waste our time so that we can do the things that humans were meant to do.

Some of the things we cover:

Predictive Partner is a leading data science firm that solves critical business problems. Leveraging predictive analytics, data science, machine learning, and artificial intelligence, Predictive Partner achieves transformational business results for its clients. A team-based model with experienced Ph.D. data scientists allows clients to deploy and scale their data strategies with low risk and high dependability.

In this episode of Humans of LinkedIn, Townsend Wardlaw joins us to discuss how to serve first, then sell, how selling can be easy, and how to put your customers first. Listen to hear Townsend's thoughts on the following topics:

Trauma is a misunderstood topic, especially in the modern world of psychology. Most people are dealing with trauma on a daily basis, they simply aren’t aware of it.

Michael Cortina joins us in this episode of Humans of LinkedIn to discuss the mind/body connection and how to achieve maximum performance.

Born and raised in the south suburbs of Chicago, Michael grew up independent and optimistic about the future. From a young age, he knew that he wanted to live an optimal life and knew that there had to be a way for others to do the same. Michael has always been a dreamer who mixed that with an intensely hard work ethic, passion, and action.

“Marketing” is a really broad term. Most businesses struggle to make marketing work for them. One of the main reasons is that they are too tied to the metrics. The best and truest forms of marketing involve doing things for other people without expectations of return. When you put value into the marketplace, dollars and cents usually find their way to you.

Doug Theis joins us this week to discuss using events to grow your marketing. Doug has mastered a marketing strategy that can pay dividends if implemented correctly and shares his knowledge in depth in this episode of Humans of LinkedIn.