When people talk about today's most innovative technology and media companies, the discussion tends to orbit the usual suspects: Apple, Google, Facebook et al. But there's one small company that we've long believed deserves far, far more attention for its multitude of smart innovations: Humble Bundle. This week, we discuss the many subtle but extremely meaningful choices that have grown the Humble Bundle from a simple experiment into a revolutionary form of distribution, and wonder why the company doesn't get more credit as an innovator.

This week we're also unveiling our brand new podcast theme song written, produced and recorded by long-time Techdirt friend Dan Bull.