With billions of searches happening every day, Google is easily a key place for businesses to advertise. Customers need your help, and if you can provide it, you can stand out.

We invited Gabriel Ortiz of Primero Negocios to help you learn the best ways to reach your target audience with Google.

Prepare su solicitud para el Fondo de Revitalización de Restaurante

A great brand can add immense value to your business. Add “Prada” to any purse and it may be worth over $1,000. While much of this value comes from marketing and product or service quality, legal strategy is also essential for helping you hone in on your brand equity.

We invited Clark Proffitt and Burt Skiba, founding partners at HPS Law Group, to discuss legal considerations you should keep in mind when building your brand.

Restaurants, bars, and similar businesses were some of the hardest hit businesses during the COVID-19 pandemic. Now, they’re getting a chance to thrive again. The long awaited Restaurant Revitalization Fund is here to help businesses keep their doors open in the long term.

We invited Laura Suarez, program director at Prestamos Women’s Business Center, to walk you through “Preparing Your Restaurant Revitalization Fund Application.”

Your website is a powerful tool that can help you achieve your business goals. If you design it right, it can help you expand your reach and achieve the results you want.

We invited Gabriel Ortiz, founder of digital marketing agency Primero Negocios, to help you “Make Your Website Work For You.”

In business and in life, it’s always ideal to learn from others’ mistakes, rather than your own. Legal issues can be especially time-consuming and costly — and they can even cost you your business.

We invited Brint Hiatt and Clark Proffitt, founding partners at HPS Law Group to provide some case studies of real-life (anonymized) businesses that screwed up, as well as tips on how you can avoid the same mistakes.

Speaking about privilege can be uncomfortable. Still, its importance is immense. Only when by acknowledging the reality can we build better workplaces, improve society, and improve ourselves.

According to Tyreek Moore, president of diversity at Handel Group, you need to face discomfort to grow. With this summary of his talk, “Understanding Privilege,” you can start to have uncomfortable conversations that drive change.

Storytelling is a powerful tool that can help you level up your brand, copy and all your marketing channels. People love stories, and your ideal clients will flock to you if you offer a good one.

To help you build your storytelling skills, we invited Anebi Agbo, founder and CEO of Eikon Labs, to speak on “How to Engage Customers Through the Power of Story.” Get the essential tips from his talk, demo and Q&A now.

Service-based businesses are facing a new normal. Even as the world starts to open back up again, we’re continuing to accelerate into a digital-first world. In order to reach and exceed pre-pandemic levels of success, service providers must embrace new habits and understand their customers better.

We invited seasoned marketing professional Dorothy Wolden to provide her tips for marketing service-based businesses online.

According to Tom Bukacek founder and CEO of Sinova Solutions, most customers prefer video content. And nowadays, most online traffic is gained from video marketing, which boosts conversions, too.

The best part is, all you really need are a camera or smartphone, a tripod or stand, a quiet room and good lighting to make effective videos for your brand.

Here what you should know from Tom’s talk, “How To Effectively Use Video Marketing To Build Your Brand.”