If you ever look at the numbers behind your business and wonder what they all mean, Google Analytics may be the perfect tool for you. It can help you interpret and understand data, so you can make better decisions. And with the help of Gabriel Ortiz, founder of Primero Negocios, you navigate the tool well.

Listen to “Make Better Business Decisions with Analytics,” here are a few key definitions to understand:

Being a people-pleaser is natural. No one wants to cause trouble or get in trouble. But when pleasing the masses prevents you from being fully honest, all you’re doing is delaying the truth and your connection.

Managing what we’re saying — and tip-toeing around certain truths we want to omit — is stressful. And while honesty can also be hard, Chrisa Zindros Boyce from Handel Group has tips to help you have more genuine conversations in your professional and personal life, so you can have better quality relationships.

Get the tips from her talk, “Art of Honesty - How To Have Difficult Conversations,” by listening now.

Your employees are your company’s key assets. Your business needs them present — both physically and mentally.

To help you reduce churn and increase productivity on your team, we invited Katherine Creed of C.T. & Associates to walk you through “Cost-Effective Solutions to Increase Employee Retention & On-the-Job Focus.” Listen to a summary of her talk.

Getting your local business to show up on Google search and Google Maps is key to gaining local leads or driving traffic to your store. And when you show up, you want your online presence to impress. Setting up your Google My Business profile can help you do both.

Listen to “Get Your Local Business on Google Search & Maps,” a webinar from Gabriel Ortiz, founder of Primero Negocios.

Creating a search-friendly website can help you take your business to the next level. And when your site is built to convert visitors too, rapid business growth may be in your future.

We invited Gabriel Ortiz of Primero Negocios to continue his lessons on improving your website with “Grow with Google - Make Your Website Work for You, Part 2.”

When you run your own business long enough, you’ll likely encounter at least one client who fails to pay on time. When clients don’t meet deadlines, legal contract clauses can protect your business from major losses.

We invited Tabitha Myers, managing attorney at Midtown Law, to guide you through seven key clauses you should include in your contracts.

Getting positive can transform your work life. It’s proven through the field of positive psychology. According to Shannon Dolan, CEO and founder of Happy at Workouts, happy teams can help companies achieve three times their current revenue growth. But to effectively use psychology, you need to take a more intense, practical approach than just implementing yoga and meditation.

We invited Shannon to present her talk on “How to Survive (& Thrive) During Stressful Times,” so you can stay happy and high-performing no matter what you’re facing. She provided a number of happiness habits that can help you optimize your creativity, logic and talent.

You’ll learn about the three “dragons” you need to overcome to achieve more.

Setting up your business properly now can save you the headache of fixing mistakes later. And with plenty of resources available online, it’s simple to save your future self money and time.

On May 25, we invited Burt Skiba, founding partner at HPS Law Group, to provide “5 Online Legal Hacks Every Business Owner Should Know.” With his strategies and techniques, you can reduce the amount of attorney’s fees you pay as your business grows.

You’ve got a brilliant invention — great! But now, it’s time to build your business. To actually profit off your new idea, you need to protect your intellectual property, choose a business structure, and more.

Burt Skiba and Brint Hiatt, founding partner at HPS Law Group, offered their tips on “How to Build a Business Around Your Invention.” 

The City of Mesa is investing in a new business analytics tool that’s built for small businesses. SizeUp is an enterprise-grade tool that can help you understand your business performance, get to know the ecosystem you’re operating, and optimize your marketing budget — all without hiring an in-house business analyst.

On May 13, Mario Ubalde, director of customer success at SizeUp, provided a live demo of the business intelligence tool to help you navigate it.