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Michelle Streeter talks about the benefits of Media Outreach and PR for your business.
Matthew Focht & Clark Richardson of Truly 360 talk about the power of maximizing your business position on Google.
Brain Matson walks through the highlights of Social Media, Digital Marketing Best Practices, Strategies and Trends to help supercharge your business.
When times are tough, it's the people behind your brand that keep your business at its best. Your job is to make sure your employees are supported enough to support you.
Great human resource practices are key to business survival, especially when you're faced with challenges (which may include a certain global pandemic). According to Teresa Marzolph, founder of HR support company Culture Engineered, HR aligns what employees do with how you need your company to perform.
Even if you outsource to a bookkeeper, Jennifer says knowing your stuff is essential. Paying attention to your business — and always having a plan and backup plan — can help you guide your provider, maximize deductions and catch errors before it’s too late.
As we settle further into these pandemic times, the right actions for businesses to take are becoming more clearly defined. This means that you need to give your policies an update to keep your team safe and liability low before your grand reopening.
No matter what’s happening in the world, marketing is a basic necessity for growth. When you’re operating in a time of uncertainty, smart marketing is the ultimate key to maximizing your budget.
At the heart of great marketing is always market research. That’s why we invited 20-year media veteran Liz Scott to offer her pro tips and suggested research tools.
Unique times call for unique measures and the COVID-19 pandemic is definitely creating one of those times. To successfully weather this storm — as well as any challenges you may face in the future — you need to know how to shift your planning between the short-term and long-term.
We invited Pamela Slim, the co-founder of K'é Main Street Learning Lab and a multi-book author, to explain how you can make planning a regular part of your operations. Pamela has 24 years of experience as a consultant, especially for entrepreneurs.
Get the tips from her talk — “Get your business back on track with clear and simple planning”
The rules are constantly changing and with the recent extension of the PPP loans, you'll want to make sure you know what is forgivable and what is not before submitting your forgiveness form. Leave with a full list of what you need to have in place before your loan can be forgiven and details on the most recent updates on regulations.
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