HUUB

When you own a local business, you need to get familiar with Google. This search engine is the go-to resource for local shoppers who are seeking your products or services—and even better, shoppers who are ready to buy within one day.

Making sure your brand shows up on Google and Google Maps searches first requires you to get on Google My Business (GMB) and optimize your listing.

Stephanie Erickson—an SEO professional and the owner of Erickson Built—will guide you through “How to Optimize Your GMB Listing & Outrank Your Competition,” one step at a time.

Searches take place every single second from all over the world. When COVID-19 rose, it brought with it an even deeper dive into the digital space.

There’s no more turning back from digital marketing for any business these days. That’s why we invited Kris Jonson — owner of digital ad agency Upward Haus and co-founder MTBBOXX, a subscription service for mountain bikers — to help you dive into the world of online promotions the right way.

Read below for tips from his September 4 talk, “Small business digital strategies for a post-pandemic America.

As professionals across hundreds of industries continue to move further onto the web, LinkedIn has become the home for all things networking. If your goal is to nurture leads for your B2B business or become an industry expert, LinkedIn is the ideal home base for your brand, too.

On August 26, we invited Tom Bukacek — founder and CEO of digital marketing agency Sinova Solutions— to provide his “7 Steps To Generating Leads Using LinkedIn,” summarized below.

No matter what kind of business you run, you need to understand your financials to know where you’re at and where you’re headed. Luckily, you don’t have to be a math wiz to handle the basics of accounting.

When you take the time to plan for your future, using more than your checkbook as a guide, you can avoid the biggest reasons for business failure.

To help you figure out where to start, we invited Cristina Garza — founder of Accountingprose, CannaComply and Kaya Insights — to give you the run-down on “How to Capture and Conquer Your Financials.

Getting the word out about your brand isn’t always easy on a small business budget. It can feel like everything costs money. Luckily, there are great practices you can implement to use your marketing budget wisely, no matter how limited it is.

On August 27, we invited Ashley Oakes Scott, founder of AOS Marketing, to present her helpful talk, “The Almost-Free Guide to Promoting Your Business.” With a background in public relations, advertising and much more in diverse industries, Ashley has tips to help almost any brand.

Learn Google tools for enhancing business profiles online and in the greater digital marketplace. 

Running a business would be easier if we had superpowers, but since we can't clone ourselves 100 times, having a great team is the next best thing.

No business owner can be everywhere at once. This is why employees are an essential part of your success story. Rebekah Goldman, owner of Taking the Wheel Consulting, says your team helps you reach customers better and faster, so you can earn and grow — as long as you know how to lead one.

With over 20 years in the food and beverage industry, managing everything from operations to profitability, Rebekah is the professional team-builder who will show you how to do so.

In her August 25 talk, “Maximizing Profits by Leading Rockstar Teams,” she breaks down effective leadership into six steps.

Tanya teaches us all about the ways we can build better businesses by answering 6 questions. 

Vincent Orleck talks about how to make the most out of your business's social media presence and turn engaged followers into leads. 

Lizzy Moore walks through Facebook Ads Manager and talks about how to get the most from your Facebook Ad Campaigns.