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DESCRIPTION
In this video, youth pastor, Nate Clason shares his journey to posting on social media more regularly.
He also shares the one key secret that has brought his group more closely together.
And be sure to stick around to the very end, because live on the podcast, Nate and Nick discover one additional benefit to social media that will help youth pastors win with parents, pastors and even elders at your church!
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📓SHOWNOTES
//SHOWNOTES & TRANSCRIPTS
http://www.hybridministry.xyz/109
https://www.youtube.com/watch?v=E2_sNx3NKN0&t=558s
https://www.amazon.com/10-000-Hours-Become-Practice/dp/1475033621
https://www.youtube.com/shorts/GqzMZKfONok
👉 STAY CONNECTED WITH NICK
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TikTok: https://www.tiktok.com/@clasonnick
Facebook: https://www.facebook.com/HybridMinistry
Website: https://www.hybridministry.xyz
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https://linktr.ee/clasonnick
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🕰️TIMECODES
00:00 Intro
00:51 How did you end up as a youth pastor?
02:29 What was your original relationship with digital?
04:45 What would you say to a "regular" youth pastor?
12:10 What wins have come from social media?
19:27 What in your context has been most effective?
23:20 Additional benefits of Social
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✍️TRANSCRIPT
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Welcome back to another episode
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of the Hybrid Ministry Show
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I am your host, Nick Clason
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and if you’ve been here the last couple of weeks
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you know that we’ve been doing some different interviews
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It is with my brother, Nate Clason
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Good morning, Nate, how you doing bro?
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your wife, though, right?
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Well, I’ve known you longer
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But not too much longer, so.
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That’s probably what I’m thinking
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a little bit of background
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youth ministry, student ministry
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kinda get that conversation
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set a little bit of a baseline
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when I was in high school,
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and actually kind of fell off.
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the public work, you know,
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the secular work environment
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who was subbing at the school.
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we were talking about music,
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help with her church worship
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and got connected that way.
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who eventually got me ordained
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where I became a youth pastor.
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ministry and worship ministry.
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God that he got me to kind of
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called to years ago, you know?
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Or something about that manbun
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You started doing youth ministry
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was your like understanding
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with digital and social media
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and all that type of stuff?
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it was to student ministry.
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it was actually post Covid
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much it for my first church.
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with parents on that platform.
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I've kind of adapted, adopted,
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I know you're so passionate
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of getting on YouTube here
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to, to have us on YouTube.
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But I'm not super connect.
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initially to social media.
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Like what was your “aha” moment?
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well, I think seeing you,
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and watching your podcast
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different videos and clips
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to make sure I have that.
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from like your passion for it.
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And I'm seeing other leaders
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saying, hey, you know, like,
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And there's going to be kids
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that don't make it every week.
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that we're talking about,
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even if it's just like a recap
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just to kind of give them
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what we're talking about. So.
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But that feels obvious, maybe
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like a lot of other youth pastors in America
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jumping from week to week
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like making sure you got a game
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making sure you got a message
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making sure you got a small group
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making sure you got enough leaders
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making sure you got enough leaders
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elements of just being a youth pastor
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“you need to get on social media”
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“you need to get on social media”
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who’s in the space that you were
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a year, year and a half ago
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“Yeah that sounds awesome”
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“There’s no way I could ever do it!”
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Whatever. Fill in whatever
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gonna be achievable or possible
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talk to somebody who’s in that
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like you were not too long ago
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it, posts on all of them,
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whenever I do a reel or video,
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figure all that stuff out.
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if you haven't connected in
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some way to the same email
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and to the same connection,
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so that when you post on one,
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everyone sees each platform
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just so important to know
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they're looking for hope,
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to kind of minister to people
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the right things on their
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things for kids to kind of,
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But it's also good to have,
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So like that’s like the big
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helping redeem those moments
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the Apostle Paul was using like
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and then like mail carriers
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to like get his message across
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today I would envision that
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He would be using something like digital
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to get his message across
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So that’s the big picture, “why”
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Students are there, It’s important
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What it took from just like time management
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Talk about what it took from like
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correct me if I’m wrong, but
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talk to someone who may be
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“I want to- I don’t even know what
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Or what ever I should do.
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it doesn't take as much time
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You never want to make a reel
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it doesn't take that long
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not a big deal with that.
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They're not going to watch
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You know, make comment in the
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in the comments, tell us who
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who won this in this game or
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it's as much it's not as time
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like ways of doing things,
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kind of your groove on things,
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it becomes pretty natural
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and pretty fast stuff done.
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I do a kind of a good amount
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Not as much with worship,
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it doesn't take that much time
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to, to post stuff, I think.
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I think it's good to have
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you know, multiple a week.
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is that what kind of answering
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I can’t remember, exactly
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I’m trying to look it up right now
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But there’s a book, the concept
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is called like “1,000 Hours”
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shownotes if you’re interested
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No one is gonna be good at anything
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And so if you feel intimidated
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feel intimidated by something
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That’s what new stuff does
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And I think it’s really telling
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Just to shed a little bit of light
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dive into some of this stuff
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“I don’t really do that type of st-”
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“I don’t really do TikTok”
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“I don’t really do any videos”
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“Hey just try it. It’s not that hard.”
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And so to hear you say now
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a year and something later
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doesn’t take as much time.
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That’s a good word on that
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the better you’re gonna get with it.
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“I wanna help you edit video”
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“I wanna do more video editing.”
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cuz she also wants to learn
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sit down with it, spend time on it.
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The more you can get it done
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Even like it does wonders
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has given me, like, a lot of,
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There's a lot of little things
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you have to kind of figure out
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it's pretty easy to kind of
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and I taught him how to edit
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It turned out pretty good?
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Yeah. I’ll post the link down below
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You can see the student’s
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Shift gears a little bit, Nate
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What has doing different like
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Take it any direction you want
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what has it done in your mind
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that may be a little bit off
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the track of this little bit,
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but it's related to this.
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and like asking questions
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and like, where is CSM at?
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even be from around the area,
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and like seeing my videos
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one time you did this thing
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do you follow Cross Creek,
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And they're always scrambling
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and they show their phone
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so important to be present
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and I, I don't always do it,
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but I try to do a recap video
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more about different messages.
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And, I think they need that
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if they're not there, like,
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they can see what's going on.
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So that's, that's really good.
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just by doing like something
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doing man on the street-style videos
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interviewing people and tryina
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catch em not following you,
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people that they are following you.
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Then later, they’re gonna look
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Right? And then that’s gonna create
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an organic shareable moment
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“Hey, check this video out!”
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or something like that, right?
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like something that they could even
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just with people who don’t go to your church
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like some sort of sense of ownership
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and some sort of like, win
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in and through your social media
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hanging fruit there, ya know?
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feel like a lot of people.
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want to see other students.
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They want to see students.
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And when they see students,
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that may look like, you know?
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a little bit, you know, so.
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And we’re all just trying stuff, right?
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Like what I did, when I moved here
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I guess just about two years ago, now
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my strategy that I brought in is
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not the same strategy that I have today
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and I think that’s a good encouragement too
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back to the question a minute ago
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you’ll start to like uncover things
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about this thing called the Social Challenge
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a filming of it every single Wednesday night
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and he wanted that to be like
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a long form version of a YouTube video
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we did that for a semester
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project would eat his lunch
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cuz he would do it on a Wednesday night
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and then he would work all day
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and he didn’t work on Fridays
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so like his whole Thursday
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was eaten up by getting this social challenge edited
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killed the long-form version of it
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time factor. Like the immediacy of it
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But we shifted it to more short style
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you said, that has put so many more
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so we’ve taken the same block of time
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that we would have taken to shoot
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and we’ll just shoot like 5
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And then we can just bank them
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folder right now, I got like
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of like a certain style of game
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of another certain style of game
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and when I post certain things
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when I don’t have something
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or when I need something to kinda
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Right? Like what we started with
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the idea of the social challenge
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it’s still called the same thing
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we still call it the “Social Challenge”
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so students know what it is
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and students know there’s an opportunity
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“During free time, if anyone wants
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to come do the Social Challenge
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we’ll be back here in this room.”
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there’s definitely kids who DO want to be on it
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And they’re like banging down the door
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Or do you have a pretty good
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the same like middle school
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is the kid who’s always on ‘em, too.
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everyone’s gonna go through waves
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he’s a 6th grade-7th grade boy
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he’s not insecure about anything
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But like one day he will be
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He probably won’t be that kid
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for his entire youth ministry career
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that’s the nice part is you can offer that
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The other fun thing we’ve started to do
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is like helping run the camera
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And so like maybe they don’t wanna be on the camera
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but maybe they can be like behind the scenes
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getting a chance to do that
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And the more, I guess the older I’m getting
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the more I’m trying to figure out, like “How can I
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not just do student ministry
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let students do student ministry for students?”
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So that’s one of the things we’re trying to pursue
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been the most fun, or most effective thing?
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just with regard to digital
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social media- anything, it can be anything
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any sort of thing in the digital space
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kind of started a. And this.
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but I started a Snapchat,
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And people are just adding
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that are from CSM, I'm them.
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the more it gets blown up.
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a different way of connecting.
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like fun, fun way to like
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filters of people's faces
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being all distorted and stuff.
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And just as he's being goofy
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if that answers your question
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the way you wanted me to,
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every church is different, right?
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So I’m not going into this with any sorta
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to know what real youth pastors
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and real churches are doing
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like to connect with students
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and that’s a great example, because
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youth ministry 15 years ago
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doesn’t let us use Snapchat
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or whether it’s a Group Message
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or whether it’s an Instagram DM Group
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You and I, if we were youth pastors
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we don’t have that opportunity
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it’s so important for youth pastors to just
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figure something out, because
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like you have a chance to
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on like a Tuesday morning
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like otherwise you would have
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But now we have the ability to
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there’s checks and balances within that
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and there’s times where that can get abused
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but at the end of the day, like
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The opportunity that we have is fantastic
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Important I think to lean into that
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when he was a youth pastor.
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You know, just to see for him.
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Because he was doing it. What?
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There wasn't cell phones,
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Well yeah, you just didn’t
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It was all about the in-person
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Right? Like the struggle now
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you introduce an idea of digital
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generation or demographic
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that remembers it done a different way
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And no shade on that or them
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And so however they were doing things before
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teenagers have zero concept of that today
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Right? And that’s the thing when I hear arguments
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from youth pastors who say:
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“Well, I don’t use social”
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“Well do you have a group chat?”
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“Well yeah we have a group chat!”
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“Well, you’re doing something!”
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That’s the thing I love, I love that
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the sky is legitimately the limit
00:23:02:17 - 00:23:05:06
Wherever your creativity will lead you
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00:23:07:19 - 00:23:08:17
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as robust of a strategy as you want
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paired down and focused on your kids
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know something’s working?
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Like when you post something
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Or- how do you know when like
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that was good. That was a win?
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What are some of the things that
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you look for, whether it be
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like metrics, like number type things
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or the scuttlebutt that you might hear like
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in the hallways of church
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Even if it's not a lot of shares.
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Like, there's, like, adult,
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like adults that are in our
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that kind of see this stuff,
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and multiple students like it.
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We have a good amount of like
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at CSM or today or whatever,
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00:24:17:10 - 00:24:19:02
kind of quickly and pictures
00:24:19:02 - 00:24:20:10
of what we've been up to you.
00:24:20:10 - 00:24:21:19
00:24:21:19 - 00:24:22:21
00:24:22:21 - 00:24:23:21
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and the adults in the church
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want to see what's going on
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and leading their friends
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and getting on stage on Sunday
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in front of the whole church.
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I, I capture that stuff and,
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Hey, this is something that
00:24:55:20 - 00:24:56:21
that happened in our church.
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Our students are doing things.
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00:25:02:03 - 00:25:03:13
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00:25:04:23 - 00:25:05:18
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Ministries and, and just,
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00:25:12:11 - 00:25:13:01
00:25:13:01 - 00:25:14:22
just seeing people inspire
00:25:14:22 - 00:25:17:08
by what's going on. You know.
00:25:17:08 - 00:25:18:21
00:25:18:21 - 00:25:20:24
if you didn’t have some sort of creative outlet
00:25:20:24 - 00:25:21:22
00:25:21:22 - 00:25:23:07
like how would people know?
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If they’re not in the room
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You just stepped in another benefit
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00:25:32:24 - 00:25:35:22
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who are not coming to youth group
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on Wednesday nights or Sunday nights
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Especially not frequently
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Ya know, that’s a win for you
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Maybe as a youth pastor too
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Just putting some of that stuff out there
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“It’s not as hard as you think it might be.”
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last final bit of encouragement
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What would you say to someone who
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maybe like you a year and a half ago, is like
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“I’m not sure about all this stuff.”
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That you would say like, “Hey, do this”
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Just. Just do this one thing
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Yeah, that's a tough question.
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or weeks or months even, like,
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sometimes and sometimes slowly
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try it out for a little bit.
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do not be afraid of the time.
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Just like engaging it with it.
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It's not as bad as you think.
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pastors are really called
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That's just where we're at
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on social media in some way.
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that platform for students.
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And so just find that avenue
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thanks for being on this morning
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Thanks for getting up early
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Hey, we'll stay in touch.
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