I Am Rami

When two global brands went head to head , I saw an opportunity to grow my own business by jumping into the crossfire. 

By taking advantage of the situation, I was able to keep my staff employed in difficult times and help grow the business. The next thing I know I’m getting letters, the media start calling, I’m meeting with a PR agent and making appearances on TV! 

It was a great reminder about the importance of taking an opportunity and running with it, even if you can’t see the finish line just yet.   

An 'accidental' trip to the eye-opening Canton Trade Fair in China was a vital stepping stone in changing the way I did business and helping my small business grow to the next level. 

I am Rami Ykmour, Entrepreneur and Business Leadership Mentor. The people I’ve met along the way have helped shape and build not only my business decision but the way I view the world. “Surround yourself with people who believe in your journey”. I want to share with you my unique ways of business including my success, my mistakes and my heartfelt passion behind business and leadership.

Unprecedented challenges can bring out the best in your leadership skills. 

When the Prime Minister announced COVID restrictions back in March, I was suddenly confronted with the possibility of closing my business.  It brought back some strong memories from a similar moment in my childhood – but that drove me to pivot and make changes to my business model, and within weeks we had rebuilt confidence in our brand, saved hundreds of jobs and emerged as an industry leader.