"I CAN change the title later, right?"

"I CAN change the title later, right?"

By John HoltBusinessMarketing
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"I CAN change the title later, right?" episodes

  • #24 - If Buddha, Seth Godin, and Gary Vee teamed up to write a sales page, THIS is what it would look like

    Most business owners struggle writing sales pages.

    (It's why copywriters exist, after all)

    Thing is, sales pages aren't the fearsome beast you think they are.

    In fact, if you steal these ideas from a spiritual master, a marketing legend, and a man who is everywhere...

    ... writing one becomes a whole lot easier...

    -----

    Why not check out the other episodes while you're here?

    ("Because I'm busy and there are better things to look at on the internet!")

    NOW ON APPLE PODCASTS!

    Podcast: https://insertgaghere.com/podcast

    YouTube: https://insertgaghere.com/video

    - - - - -

    Want a whole bunch of business-boosting freebies to make your life easier?

    Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!

    10 min
  • #23 - The secret to writing to your mum and telling her that you’ve failed your exams, are addicted to heroin, up the duff, and need £1,000.

    (Or, ‘the secret to writing copy that customers read all the way to the end’)

    -----

    Why not check out the other episodes while you're here?

    ("Because I'm busy and there are better things to look at on the internet!")

    NOW ON APPLE PODCASTS!

    Podcast: https://insertgaghere.com/podcast

    YouTube: https://insertgaghere.com/video

    - - - - -

    Want a whole bunch of business-boosting freebies to make your life easier?

    Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!

    12 min
  • #22 - We need to talk about flip-flopping
    In other words, here’s why I changed my mind...
    -----
    Why not check out the other episodes while you're here?
    ("Because I'm busy and there are better things to look at on the internet!")
    NOW ON APPLE PODCASTS!
    Podcast: https://insertgaghere.com/podcast
    YouTube: https://insertgaghere.com/video
    - - - - -
    Want a whole bunch of business-boosting freebies to make your life easier?
    Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!
    6 min
  • #21 - Why you don’t need an ideal client
    Marketing type folk often put a lot of pressure on business owners to create an "ideal" customer.
    The truth is though, you don’t actually need to create a perfect customer avatar to get lots of awesome clients and buyers.
    Not only that, most of the time, you don't have to create perfect ANYTHING in marketing.
    Let me explain why...
    13 min
  • #20 - Before you set your big, fat, hairy, audacious 2021 goals...

    ... here's something you might find useful.

    It might be just one, little sentence, but it'll not only help you choose the perfect goals for you...

    ... it'll keep you on track to achieving them too.

    -----

    Why not check out the other episodes while you're here?

    ("Because I'm busy and there are better things to look at on the internet!")

    NOW ON APPLE PODCASTS!

    Podcast: https://insertgaghere.com/podcast

    YouTube: https://insertgaghere.com/video

    - - - - -

    ALSO: Want a whole bunch of business-boosting freebies to make your life easier?

    Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!

    8 min
  • #19 - I wish I'd told you this yesterday...

    After yesterday's episode, I realised there was something I forgot to tell you.

    I was giving you 4 rules for better business writing, but there was a bigger, more powerful lesson lurking behind it.

    This is it.

    -----

    Why not check out the other episodes while you're here?

    ("Because I'm busy and there are better things to look at on the internet!")

    NOW ON APPLE PODCASTS!

    Podcast: https://insertgaghere.com/podcast

    YouTube: https://insertgaghere.com/video

    - - - - -

    ALSO: Want a whole bunch of business-boosting freebies to make your life easier?

    Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!

    6 min
  • #18 - 4 Rules for better business writing

    Copywriting can be an intimidating beast, can’t it?

    It can cause business owners to hide away, fearing that their words suck, and making them think they’re incapable of telling the world how bloody awesome they are.

    So many copywriting rules, guidelines, templates and principles to follow...

    Relax.

    You don’t need any of that.

    Wanna talk about your business in a way that not only makes you money but banishes the ‘oh my god... is this good enough?’ demons?

    I got you.

    You don’t need to learn copywriting...

    ... you just need to follow these four simple steps.

    -----

    Why not check out the other episodes while you're here?

    ("Because I'm busy and there are better things to look at on the internet!")

    NOW ON APPLE PODCASTS!

    Podcast: https://insertgaghere.com/podcast

    YouTube: https://insertgaghere.com/video

    - - - - -

    ALSO: Want a whole bunch of business-boosting freebies to make your life easier?

    Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!

    11 min
  • #17 - Everything I know about cold pitching

    I've used cold email pitching for a few years now, to land both magic and copywriting clients.

    My approach has changed recently, especially after I was lucky enough to get some feedback after an interview this month.

    In this episode, I pretty much spill everything I know about cold email pitching, including what worked and what didn’t.

    Not only that, I give you the THREE biggest lessons I learned after pitching for gigs this year...

    ... and what my pitching approach in 2021 will look like.

    I hope you find it useful.

    -----

    Why not check out the other episodes while you're here?

    ("Because I'm busy and there are better things to look at on the internet!")

    NOW ON APPLE PODCASTS!

    Podcast: https://insertgaghere.com/podcast

    YouTube: https://insertgaghere.com/video

    - - - - -

    ALSO: Want a whole bunch of business-boosting freebies to make your life easier?

    Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!

    21 min
  • #16 - The pricing "hack" that puts an end to haggling

    When I was a magician, I made one, tiny change to my price that pretty much eliminated the amount of haggling I had to do.

    Here's what I did:

    I raised my price from £400 to £415.

    Why did it work so well?

    Because £400 seems a little too neat. Like you made it up or threw a dart into a dartboard.

    £415, on the other hand... that sounds specific, right?

    After all, there must be a reason it's £415, and not £400... or £425.

    There are a few more reasons why this works so well, and how it applies to online marketing (especially if you're selling something for a price that ends in a "7"!)

    You'll have to check out the episode for those though.

    -----

    Why not check out the other episodes while you're here?

    ("Because I'm busy and there are better things to look at on the internet!")

    NOW ON APPLE PODCASTS!

    Podcast: https://insertgaghere.com/podcast

    YouTube: https://insertgaghere.com/video

    - - - - -

    ALSO: Want a whole bunch of business-boosting freebies to make your life easier?

    Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!

    7 min
  • # 15 - Make 'em work for it

    Sometimes, it pays to make your customer's life harder.

    Just a little.

    Here's why...

    -----

    Why not check out the other episodes while you're here?

    ("Because I'm busy and there are better things to look at on the internet!")

    NOW ON APPLE PODCASTS!

    Podcast: https://insertgaghere.com/podcast

    YouTube: https://insertgaghere.com/video

    - - - - -

    ALSO: Want a whole bunch of business-boosting freebies to make your life easier?

    Visit https://insertgaghere.com/email to get your hands a big ol' collection of email prompts, writing tips, client-getting ideas, and MORE!

    9 min

About "I CAN change the title later, right?"

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Quick, actionable tips to help business owners sell more stuff, earn more money, and make their life easier.