"I CAN change the title later, right?"

I've been working on some landing pages recently and I've noticed a few common errors, so I thought I'd give you some simple fixes.

The good news is, you don't need to be good with words or tech to make these changes.

The good-er news? Each one will take you less than 59 seconds to make.

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Oh, and while you're here...

Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

Also available as a podcast here: https://insertgaghere.com/podcast

And in video form here: https://insertgaghere.com/video

When it comes to writing the copy for your own page, it can be a struggle to choose 1st person or 3rd.

1st (me, my, I) is more personal and warm, but 3rd (he, she, they) sounds more professional and makes you feel like you have a team, rather than being the sad, pathetic loser you really are.

(You realise I'm mostly talking to myself when I type these out, right?)

Anyway...  there might be something you haven't considered about your website...

Also in today's episode, you'll discover:

- My dastardly plan to get my children hooked on Belgium's finest import

- I use the words "Bangin' teacher" - and not in a weird, pervy way that would put me on a special register...

- What the REAL purpose of your website is (if you're thinking "to maintain a healthy nutritional balance and fend off survey"... you're WAY OFF!!!)

- The sordid details behind my secret Babestation addiction (will I ever recover from this admission? Yes, because it's bullsh*t)

- The one thing you can do right now that automatically attracts more dream clients while repelling the nightmare ones (Gawd... that sounds kinda hypey, don't it? 'Tis true though!)

Enjoy!

Available as a podcast here:

https://insertgaghere.com/podcast

And in video form here:

https://insertgaghere.com/video

Oh, and while you're here...

Don't forget to visit

https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

Yes, you heard. I want you to become an influencer.

Before you hire a Lambo, rent a plush pad and withdraw your life savings in $1 bills... hear me out.

Also in today's episode, you'll discover:

- How pathetic I am at demonstrating gang signs

- A simple - but highly effective - habit you need to get into the habit of habituating... habitually.

- Why I USED TO BE terrible at marketing

- Why I STILL AM terrible at marketing

- My biblical - and masterful - reframing of the term "influencer" (you'll FINALLY be able to say "influencer" - without retching when you hear my consummate take on it)

- How to sell yourself... without selling your soul to the devil (or paying a sleazeball $1,997 to learn a bunch of "never-fire" close techniques)

- The SHOCKING news about why being a decent human is a good plan of action (you better be sitting down when you hear this!!!)

- How my daughter's endless YouTube watching has FINALLY paid off!!!

- What I would do if I wanted to get more shares and subscribers (you'll kick me - probably in the knackers - when you realise how easy it is!!!)

- My brand-new, "never seen before" call to action (can you believe it's taken F***ING 39 episodes? Will the wait be worth it??? I think we both know the answer to that!!!)

- One simple action you can take RIGHT NOW (after watching this video... I NEED DA VIEWS!!!!) to win the eternal gratitude and adoration of your friends.

Enjoy!

Also available as a podcast! Click here:

https://insertgaghere.com/podcast

or search for "I CAN change the title later, right?" in your podcast player of choice (it's Overcast, isn't it?)

Oh, and while you're here...

Don't forget to visit

https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

Headlines are tricky beasts to get right.

Even the best copywriters on the planet can struggle for weeks and months before getting the perfect headline.

And while I can't make coming up with a perfect headline any easier, I can do the next best thing and show you what NOT to use as a headline.

Also in this video, you'll:

- Be shaken to your core, as I (meekly) suggest that you're a selfish _______ (careful, the answer is NSFP - Not Safe For Pensioners)

- Discover the most important realisation business owners need to make... but only if they want to sell more stuff and swim in money like Scrooge McDuck!

- Learn the shocking truth about how your customers REALLY feel about your (yes, YOUR) widget (if you were hoping for "enamoured" and "slightly aroused", you're in for a shock!)

- Marvel at how I subtly plug my coffee critiques in a manner that would make evil Hypnogod Derren Brown cry.

- Hear about the biggest problem I saw with sales pages this week (I’ll give you a clue... look at the bloody title of this episode!)

- Find out what you should NEVER put at the top of your sales page... unless your name is Kim Kardashian (it's not, is it? Good. Then don't do THIS!!!!)

- Bear witness, as I create possibly the greatest movie title the SyFy channel has NEVER  produced!

- Steal my “swipeable” free headlines I give (only bold lawn technicians need apply)

- Learn how much the success of a sales page is  down to the headline (SPOILER Alert - it's 80%, but don't let that stop you from clicking ‘play’ and hearing me say it again!!!)

- Discover the super-simple question you can ask to help you create a killer headline (wait... a serious bullet? WTF?!)

- Observe and listen, as I unveil the REAL purpose of a headline (if you thought it was to remove stubborn stains from your undercrackers... you're WRONG!!!!)

- Wonder if I’ve had a stroke as I pause a bit too long, pondering whether to use a risky adjective before the word "Goldfish", before finally deciding, "Best not!"

- Be astonished at how, 37 episodes in, I STILL haven't come up with a half-decent ‘sign off’ yet (was this man REALLY a professional radio presenter???)

... and some other slightly less memorable bits.

Enjoy!

Oh, and while you're here...

Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

Funnels work. They're a great way to solve valuable problems and build trust with your customers... WHILE GETTING PAID!

Oh, and while you're here...  

Don't forget to visit https://insertgaghere.com/email​ to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

Maybe you’ve experienced this...

You create a killer piece of copy or content and right when you’re about to hit ‘post’...

You spot ‘something’... one small thing that you know someone, somewhere on the internet won’t like...

So you change it to something they will like (or delete it).

Then you find something else... and change that too.

Before long, you find yourself trying to create something that everyone on the planet will love, and, as we know... that's a recipe for disaster.

"You can't please everyone", right?

Maybe...

Thing is, it IS possible to please everyone, but you need a different approach...

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Oh, and while you're here...

Don't forget to visit https://insertgaghere.com/email to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.

“Focus on the benefits – that’s the only thing that matters”

You’ve probably heard that before. Heck, I think I’ve said it before.

It’s true… kinda.

If you want your customer to realise how your thing can make their life better, giving them a boatload of benefits is a great way to go.

After all, why waste time getting bogged down in features?

I mean… who cares what shade of black it is, whether it’s 78 inches or 87 inches tall, or whether it’s a DVD or instant download? Why bother with any of that “feature” nonsense when all the customer is REALLY thinking is:

“What’s in it for me?”

Because it’s not enough to show them what your widget can do for them…

if you want to make a sale, you have to do something else too.

And that’s where features come in…

—

Oh, and while you’re here… Don’t forget to visit https://insertgaghere.com/email​ to get access to the GOOGLE DRIVE OF AWESOMENESS!!!! so you can claim your FREE email prompts, writing tips, client-getting ideas, and MORE.