Welcome to episode 121, we are back after a break last week which was due to work commitments requiring me to be out of the office every day in Ireland.

Interesting stuff I saw this week

• Google, LinkedIn strike stunning 'grand bargain' for property swap in Mountain View, Sunnyvale
• LinkedIn Top Attractors - UK list
• It would appear that the 3 most subscribed Pulse channels are now all Chinese language channels

I was interviewed for another podcast this week. Andy Paul interviewed me for his Accelerate podcast which is a show for sales professionals;

How to Use LinkedIn to Grow Sales. With Mark Williams. #198

LinkedIn profiles are just too boring!

I want to encourage everyone to realise just how important your profile is and that, by just listing boring facts you are doing nothing to impress the reader…on the contrary, you might be sending them to sleep!

Why not take a look at your summary and try to write something more interesting about yourself, something about you in a professional context but something that authentically shows how interesting you are.

I think Gareth Burton does a great job with his profile

It also occurred to me recently that profiles are going to become even more important soon as Microsoft start to integrate them into Outlook email, the 365 dashboard and Skype profiles.