A discussion of the role of analytics in segmentation, targeting, and positioning.

Brief into on web data extraction and some of the tools used to accomplish this.

Introduction to data management and data management platforms.

Brief discussion of "off the shelf" tools that any business can use to perform marketing analytics.

Brief intro into what marketing analytics is all about.

Introduction to personal selling, the sales process, and sales management.

An introduction to four niche areas in promotion marketing.

Brief episode on a number of marketing activities that are increasing in popularity...

Introduction into the world of marketing research.

An introduction to the world of sales promotions.