I Love Marketing

By The Marketing ProfessorBusiness Marketing

I Love Marketing episodes

January 29, 2021 Analytics and STP
A discussion of the role of analytics in segmentation, targeting, and positioning.
12 min
January 22, 2021 Web Data Extraction
Brief into on web data extraction and some of the tools used to accomplish this.
18 min
January 15, 2021 Data Management
Introduction to data management and data management platforms.
22 min
January 11, 2021 Analytics Tools
Brief discussion of "off the shelf" tools that any business can use to perform marketing analytics.
13 min
January 08, 2021 Intro to Marketing Analytics
Brief intro into what marketing analytics is all about.
28 min
October 30, 2020 Personal Selling
Introduction to personal selling, the sales process, and sales management.
17 min
October 29, 2020 Public Relations, Influencer Marketing, Social Media, and Corporate Marketing
An introduction to four niche areas in promotion marketing.
13 min
October 21, 2020 Sponsorships, Product Placement, and Branded Entertainment
Brief episode on a number of marketing activities that are increasing in popularity...
11 min
October 07, 2020 Marketing Research
Introduction into the world of marketing research.
22 min
October 07, 2020 Sales Promotions
An introduction to the world of sales promotions.
14 min

From the publisher's feed

Topical podcast about all things marketing, with an academic bent.