Introduction to direct marketing, why it's used, and the various types.

Brief introduction to internet marketing.

Learn a little about the new product development process and the product life cycle.

Brief episode on the role of creativity in marketing.

Get an introduction to ethical issues in promotions, along with a brief look into different types of regulation of the industry.

Learn a bit about IMC in this brief episode.

Understanding your customers is crucial to being able to truly create value. Learn a little about consumer behavior in this episode.

How do businesses differ from consumers in their buying process? Find out here.

Does your organization have a marketing plan? It should. In this episode you will learn about what it is and why you should have one.

Marketing really is about information, information, information. Gathering and analyzing information will make you a better marketer.