I Love Marketing

By The Marketing ProfessorBusiness Marketing

I Love Marketing episodes

September 17, 2020 Direct Marketing
Introduction to direct marketing, why it's used, and the various types.
15 min
September 17, 2020 The Internet
Brief introduction to internet marketing.
18 min
September 17, 2020 New Products
Learn a little about the new product development process and the product life cycle.
20 min
September 11, 2020 Creativity
Brief episode on the role of creativity in marketing.
7 min
August 25, 2020 Promotion Ethics
Get an introduction to ethical issues in promotions, along with a brief look into different types of regulation of the industry.
18 min
August 20, 2020 Integrated Marketing Communications
Learn a bit about IMC in this brief episode.
15 min
May 08, 2020 Consumer Behavior
Understanding your customers is crucial to being able to truly create value. Learn a little about consumer behavior in this episode.
11 min
May 06, 2020 Business Buying Behavior
How do businesses differ from consumers in their buying process? Find out here.
11 min
May 01, 2020 Marketing Implementation
So you've done some planning and figured out what to do. But are you able to actually get it done? Doing so is all about implementation. Learn more about it.
13 min
May 01, 2020 Marketing Information
Marketing really is about information, information, information. Gathering and analyzing information will make you a better marketer.
10 min

From the publisher's feed

Topical podcast about all things marketing, with an academic bent.