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I Love Marketing episodes
- Developing Marketing Strategies
The strategic marketing planning process is hugely important, yet overlooked by so many companies. Learn why it is important and some of the components of the process.
13 min - What Is Marketing?
In this episode, we introduce the concept of marketing, define some key terms, and explore some marketing activities.
23 min
About I Love Marketing
From the publisher's feed
Topical podcast about all things marketing, with an academic bent.