I Love Marketing

By The Marketing ProfessorBusiness Marketing

I Love Marketing episodes

May 01, 2020 The Marketing Plan
Does your organization have a marketing plan? It should. In this episode you will learn about what it is and why you should have one.
13 min
February 26, 2020 Digital Marketing
An introduction to digital marketing.
18 min
February 20, 2020 Communications Strategy
An introduction to the communications component of marketing.
14 min
February 12, 2020 Distribution Strategy
An overview of the distribution function in marketing.
12 min
February 12, 2020 Pricing Strategy
Overview of the pricing function in marketing.
19 min
February 03, 2020 Product Strategy
Learn about product strategy as it relates to marketing.
15 min
January 30, 2020 Brand Positioning
In this episode you will learn about brand positioning and why it is important.
13 min
January 28, 2020 Segmentation and Targeting
In this episode we discuss the segmentation and targeting process that companies must go through in order to identify who their customer is.
10 min
January 28, 2020 Marketing Measurement
In this short episode, you will learn how to calculate a few important marketing metrics.
13 min
January 28, 2020 Building Relationships and Loyalty
In this episode, we explore the very important concepts of relationships and loyalty.
13 min

From the publisher's feed

Topical podcast about all things marketing, with an academic bent.