Business Tao with George Kao

I tried giving away my courses for free. Here's what happened...


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Years ago, I championed the idea that all knowledge should be freely available online, aiming to accelerate humanity's progress. When I actually tried it, I learned two valuable lessons -- (1) free courses resulted in lower engagement and commitment from participants, and (2) my motivation waned without the reciprocal energy of paid exchanges. This experience, coupled with the disappointing experiment in using Patreon, gradually shifted my perspective. I now seek a middle way. I hope to integrate generosity and sustainability. I now advocate for (fair) pricing of courses. It's important for boundaries, self-worth, and the support of small creators.



This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit georgekao.substack.com
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Business Tao with George KaoBy George Kao

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