I Wanna Work There!

It has become a theme on “I Wanna Work There!”–higher education is a people business, especially when it comes to faculty and staff. So, what happens when faculty and staff are forced to conform to an institution’s processes and culture? While it seems normal, Erik Rueter sees this as forcing employees to “use a hammer to try to screw something into a wall.” That is why Erik champions human-centered design. Don’t be fooled by what may seem like feel-good language. Erik explains how human-centered design boosts institutional efficiencies, processes and profitability in addition to faculty and staff’s talent experience.

To help your institution with its talent experience efforts, here are this episode’s three takeaways:

• Understanding of what human-centered design is,
• How human-centered design can be applied to the complex campus environment, and
• Ways to implement human-centered design for a great faculty and staff experience.

Guest Name: Erik Rueter

Guest Social: https://www.linkedin.com/in/erikrueter/        

Guest Bio: Erik K. Rueter, PMP, PMI-ACP (he/him) has over 20 years of professional experience across diverse industries. He worked for tech start-ups, colleges and universities, a Grammy®-award-winning production company, and healthcare organizations. Erik has been a public policy analyst, professional photographer, marketing and public relations director; and he is now a senior project manager at the American Marketing Association. He has co-authored two papers on health inequity in oncology nursing, lectured at Boston College and Emerson College, and been a guest speaker on diversity and inclusion at, among others, Medtronic, VSP, and the San Antonio Spurs. He recently founded Human-Centered Success LLC, a consulting organization focused on creating more inclusive spaces through servant leadership.

If you’re an American working at an American college or university, you’re most likely comfortable with many of life’s events as we know them–football season, Thanksgiving, “Bowl Season,” the holiday break with holiday parties, the big basketball conference and national tournaments, Easter break, baseball, and lots of happy hours in between. But what about your colleagues from outside of the U.S., especially those from the other side of the world with different social and faith practices? 

Kinnari “Kin” Sejpal knows what it’s like to live life differently as an international employee. While enjoying her work experience, sometimes it can actually be a little lonely. Kin visited “I Wanna Work There!” to discuss the world of the international employee and how they can be supported. 

To boost the talent experience for international employees, here are our three takeaways for this episode:

• Understand the presence of international employees on your campus,
• How to be mindful of what international employees’ normal looks like, and
• Learn how international employees can enhance your campus culture.

Guest Name: Kinnari “Kin” Sejpal

Guest Social Handles: https://www.linkedin.com/in/kinsejpal/       

Guest Bio: Kinnari "Kin" Sejpal is the vice president of marketing and communications and chief marketing officer at University of Redlands, overseeing brand, digital marketing, web, and content strategy. With progressively responsible roles at Rochester Institute of Technology and Purdue University prior to Redlands, Kin is a seasoned higher education professional who believes in its power for social, economic, and national mobility. Beyond her duties, Kin actively volunteers for her work in organizations such as the American Marketing Association, the Council for Advancement and Support of Education, the Council of Independent Colleges, and the Public Relations Society of America. In her spare time, Kin mentors international students, demonstrating her commitment to nurturing the next generation of global leaders.

Retaining the best faculty and staff is a key to retaining students at any college or university. But, what does it take to retain the best faculty and staff? Regardless of the industry, being valued matters greatly to employees. According to Beth DeAngelis, emotional intelligence and social awareness play a significant role in valuing the hard work of faculty and staff.

To help your institution with its talent retention efforts, here are our three takeaways:

• Definitions of emotional intelligence and social awareness,
• Understanding the importance of emotional intelligence and social awareness in the workplace, and
• Understanding how emotional intelligence and social awareness among faculty and staff boost student retention efforts.

Guest Name: Beth DeAngelis

Guest Social Handles:   https://www.linkedin.com/in/bethdeangelis1/       

Guest Bio: Beth DeAngelis is a well-known researcher, educator, and speaker with expertise in social-emotional intelligence, human potential practices, and well-being. Her teaching approach is person-centered and focuses on individual growth, helping people cope with everyday challenges as well as unimaginable loss. Beth has designed a popular skills-based college course called “Developing Your Emotional Intelligence” which has been shown to improve student well-being. She also conducts customized master classes in organizational and academic settings.

A lecturer in the School of Liberal Arts at Siena College, Beth holds a doctorate in education from Northeastern University, a master’s degree in interpersonal communication from the State University of New York at Albany, and certificates in Spiritual Direction, Yoga, Mindfulness-Based Stress Reduction, and EQi 2.0 Emotional Intelligence. She is the president of Beth DeAngelis Consulting. 

When Elwood Robinson served as the chancellor of Winston-Salem State University, he saw an opportunity to celebrate the people who work hard to serve students. With the help of Jaime Hunt, host of Enrollify’s “Confessions of a Higher Ed CMO” who led marketing and communications under Robinson, WSSU created a brand ambassador program that started with the employees who had a passion for the university and the students. Robinson visited “I Wanna Work There!” to talk about why it was necessary to make faculty and staff a key part of the ambassador program. Robinson talks about folding employee engagement into the WSSU’s strategic plan, the importance of employee engagement for accreditation efforts, and why Historically Black Colleges and Universities can be models for successful employer branding efforts.

About the Enrollify Podcast Network: 

I Wanna Work There is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam-packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason, and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours. 

Diversity recruiting goes well beyond finding candidates who are simply different. It’s about identifying and hiring talent that will change the trajectory of your college or university in a productive way. Diversity recruiting both uplifts candidates in the minority while broadening the talent in the majority. The “positive disruption” of attracting and retaining diverse talent is what Rory Verrett’s work is all about. 

A diversity recruiter and executive coach, Rory visits “I Wanna Work There!” to talk about how he identified the need for diversity recruiting in the executive space, why diversity recruiting is so important to the health of organizations, and why he decided to write his book, “The Pomegranate Principle: The Best Practices in Diversity Recruiting.”

Connect with Rory on LinkedIn

Rory E. Verrett is the founder of Protégé Search, a diversity executive search and leadership development firm. He is a trailblazing talent strategist who brings 20 years of experience in talent management, diversity and inclusion, executive search, and public affairs to mission-critical client projects.
 

Rory has shared his innovative insights on diversity and inclusion with Fortune, Forbes, and The New York Times. He has served as a moderator and speaker at Harvard University, the Stanford University Graduate School of Business, Duke University’s Fuqua School of Business and the Wharton School at the University of Pennsylvania. Rory has also testified before the United States Congress as a national expert on diversity and inclusion in corporate America. He is the host of the award-winning Protégé Podcast, a career advice show focused on the career journeys of diverse professionals and leaders. Rory is a former trustee of Howard University and is the current president of the Harvard Law Black Alumni Association.
 

A graduate of Harvard Law School and Howard University, Rory is a former leader in the diversity practices of two global executive search firms (Spencer Stuart and Russell Reynolds Associates), and the first-ever head of talent management at the National Football League.

In a LinkedIn post, Emmalee Amthor wrote, “Succession planning is an investment in an organization's future. Here’s why.

“1. Continuity: It ensures the smooth transition of key positions when employees retire, leave, or are promoted, reducing disruptions in workflow.

“2. Talent Development: It identifies and nurtures potential future leaders, fostering their growth within the organization.

“3. Risk Mitigation: Succession planning mitigates the risk of leadership vacuums, helping organizations avoid crises during unexpected departures.

“4. Employee Engagement: It can boost morale and engagement by showing employees that the organization values their development and growth.

“5. Cost Savings: Developing internal talent is often more cost-effective than recruiting externally.

“6. Strategic Alignment: Succession planning aligns leadership development with the organization's strategic goals and long-term vision.”

Not only does Emmalee provide great perspective on the value of succession planning, but she talks about how she developed a passion for employer branding and how she’s using it as a human resources professional on her campus.

This Episode is Sponsored by Pathify

Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com

About the Enrollify Podcast Network: 

I Wanna Work There is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours. 

Bennie Johnson seems to eat, sleep and breathe marketing. The CEO of the American Marketing Association, Bennie also has a deep appreciation for ensuring that employees of organizations have fulfilling experiences. As he says, “Employees are your first, best customers.” As Bennie and his team look toward AMA’s Symposium for the Marketing of Higher Education, he shares honest thoughts about the importance of employer branding, a practice near and dear to his heart. On this episode of “I Wanna Work There!” we get an idea of how Bennie’s passion for marketing developed, how he developed an appreciation for human resources, and why he focuses so much on culture and engagement. Bennie also shares his thoughts about why colleges and universities also pay close attention to the culture and engagement of their faculty and staff while breaking down silos across campus to create competitive employer brands.

This Episode is Sponsored by Pathify

Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com

About the Enrollify Podcast Network: 

I Wanna Work There is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours. 

To boost an employer brand, Brittany King does not believe in hiring for culture-fit. As she wrote on a LinkedIn post, Brittany believes that organizations should seek out what she calls “culture cultivators.” A highly seasoned recruiter who focuses on culture as well as diversity, equity, inclusion and belonging, Brittany wrote that culture cultivators prepare an organization for the future, they optimize the organization for growth, and they develop process improvements to remove those elements that inhibit organizational success. In this episode, we broke down where culture cultivation starts, infusing culture cultivation into institutions’ strategic plans, and how to identify culture cultivators who will inspire brand ambassadorship throughout campus. 

This Episode is Sponsored by Pathify

Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications.Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com

About the Enrollify Podcast Network: 

I Wanna Work There is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours. 

It’s one thing to have a team that works well together. It’s another thing to have a team that knocks it out of the park in terms of productivity, honors, and a place where people want to be. That would be the marketing and communications team at Purdue University. It’s a team that has nearly doubled in size through a university-wide 150th anniversary celebration, the COVID lockdown, and presidential transition.

Two Purdue marcom leaders, Ethan Braden and Kelly Hiller, joined “I Wanna Work There!” to talk about their journeys, building a team culture, and earning campus wide buy-in to become an award-winning operation. To learn more about Purdue’s team and work, go to. 

This Episode is Sponsored by Pathify

Meet Pathify —  an innovative higher ed engagement hub that puts students at the center of their college journey. Pathify sits at the center of your school’s digital ecosystem, becoming the single, user experience interface tying together all systems, content, and communications. Their engagement hub elevates the information that matters most and pushes systems like the SIS behind the scenes where they belong, making it simpler for students to discover and engage with the opportunities your institution provides at every step of their higher ed journey, from prospect to alumni. What’s even better, Pathify has a mobile experience that provides 100% parity with the responsive web app, so your campus app is always in sync. Pathify is a platform that EVERY stakeholder on campus  — from marketing, to admissions, to student affairs, to IT, etc., — can get equally excited about. Learn more about how Pathify is uniting strategic units across campus and bettering the entire student experience by visiting Pathify.com

About the Enrollify Podcast Network: 

I Wanna Work There is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours. 

Presidents affect faculty and staff engagement in many ways. How these campus CEOs communicate with their employees cannot be taken for granted, even at some of the biggest campuses in the nation. That’s where this episode’s guest, Teresa Valerio Parrot, comes in. On this edition of “I Wanna Work There!,” Teresa discusses why communications from the president’s office are so critical. 

A seasoned communicator known as the “president whisperer,” Teresa visits the podcast to share her perspectives about what is possibly the most difficult job in higher education. Teresa’s observations provide pathways to understand how presidents can leverage their individual attributes to encourage institutional brand ambassadorship among employees.

This Episode is Brought to You By Our Friends at Ologie

In higher education, it’s almost impossible to truly stand out. Ologie gets it. As a branding and marketing agency that focuses on education, they understand that what makes you authentic, is also what makes you distinct. 

Ologie offers award-winning creative, smart strategy, innovative thinking, and expert digital marketing. Most of all, they’ll help you connect with your audiences, bring your stakeholders together, and achieve the results that matter most to you.

Want to find out more about how you can build a compelling brand or campaign? Visit ologie.com.

About the Enrollify Podcast Network: 

I Wanna Work There is a part of the Enrollify Podcast Network.  If you like this podcast, chances are you’ll like other Enrollify shows too!  

Our podcast network is growing by the month and we’ve got a plethora of marketing, admissions, and higher ed technology shows that are jam packed with stories, ideas, and frameworks all designed to empower you to be a better higher ed professional. Our shows feature a selection of the industry’s best as your hosts. Learn from Jeremy Tiers, Zach Busekrus, Jaime Hunt, Allison Turcio, Jamie Gleason and many more. 

Learn more about The Enrollify Podcast Network at podcasts.enrollify.org. Our shows help higher ed marketers and admissions professionals find their next big idea — come and find yours.